Wii Ads Mimic CTV Prime-Time Hit Shows
Media in Canada | October 01, 2009
Nintendo of Canada's media agency Starcom has hooked up with CTV to lure potatoes off their couches with the "Wii Get Up and Play Challenge."
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CTV, Global Premieres Soar Thanks to PPM
Media in Canada | September 30, 2009
CTV and Global are tickled over BBM Canada's new Portable People Meters (PPM), which escalated their fall debuts to new highs as fresh and returning fare rolled out last week.
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TiVo: Almost Half of "Leno Show' Viewers Timeshifting
Broadcasting & Cable | September 30, 2009
On average 46% of viewers tuning in to NBC's The Jay Leno Show are recording the programming on a DVR and watching it later, according to a report from TiVo. That represents an improvement in the time period over last season, when 70% of viewers timeshifted during NBC's 10 p.m. hour.
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PPM Findings Put Corus on New Course
Marketing | September 30, 2009
The Toronto-based media company's management team said it's found adults are up to three times more likely to remember television commercials if they"re watching them alongside their kids, as compared to when adults watch commercials alone.
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Big Picture: HDTV Sales On Upswing
MediaPost Daily News | September 30, 2009
Despite any economic hangover, as prices continue to fall, sales of high-definition TV sets are expected to accelerate through the holiday season.
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Dramatized Ads Weave Plot Lines Around Product
The Associated Press | September 30, 2009
In audience surveys conducted by Nielsen IAG, hybrid ads that incorporate some kind of content from the surrounding show are, on average, better remembered. However, they are more powerful when used in combination with a traditional ad, which drives purchases with discount information and buying instructions.
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Technology Will Drive Advertising Rebound: Corus
National Post | September 30, 2009
Canadian media-and-entertainment company Corus Entertainment Inc. said yesterday it expects a rebound in advertising next year thanks in large part to new technology that will make for more accurate ratings data.
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Moody's gives the entire TV industry an upgrade
RBR/TVBR | September 30, 2009
The outlook change incorporates Moody's view that broadcast revenue declines will moderate in the second half of 2009 and that growth will resume in 2010, supported by political advertising and a mild recovery in advertising markets.
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Consumers warm to interactive television
The Hollywood Reporter | Sept 30, 2009
A new report suggests consumers are looking forward to more interactivity with their TV screens courtesy of "widgets."
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Rate of Decline in Global Ad Spending Slows, Report Shows
New York Times | September 30, 2009
Nielsen is reporting that the rate of decline in global ad spending is slowing, according to data from 27 countries. The results, together with the views of marketing executives, suggest the ad market may have bottomed out, and could be on an upswing.
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CTV Relaunches www.ctv.ca
Broadcaster | September 29, 2009
The new site continues to build on the success of online video, and offers more opportunities for audiences to interact with the brand on their own terms.
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Putting Everyman in ads: Employees pitch products
The Detroit News | September 29, 2009
Ads starring bona fide employees cuts marketing costs while creating a bond with audiences. Ordinary faces in commercials add credibility and humanize the brand, experts say.
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Strong Start to the Fall TV Season
latimes.com | September 28, 2009
One week into the fall TV season, a strange and unsettling mood is creeping over network programmers. It's called optimism.
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DVRs in 36% of Households
Hollywood Reporter | September 28, 2009
Despite the availability of TV shows online 98% of television video is viewed on TV screens.
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NBC Affiliates OK on 'Jay' So Far
Broadcasting & Cable | September 28, 2009
Station chiefs appreciate the effort Leno makes to serve viewers up for local late news. "He was telling jokes right until then end, then, 'That's our show, here's your local news,' " says WSMV Nashville VP/General Manager Elden Hale of a recent night. "You didn't have time to reach for the remote."
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TBS, Fox Rounding the Bases on Post-Season Baseball Sales
MediaWeek | September 28, 2009
They'll be hanging out the bunting in the Bronx this October, and as post-season baseball returns to New York after a yearlong hiatus, the TV ad dollars are piling up.
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Growing Pains: TV's Hold on Digital Media
National Post | September 28, 2009
The traditional television industry may be in an upheaval these days, but a small group of producers has found a perch in the eye of the storm.
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Viewers Return to Tube
Variety | September 27, 2009
The power of marketing was in force, as most shows that got a big boost opened to strong numbers: "FlashForward" at ABC, "The Jay Leno Show" at NBC, "Glee" at Fox and "NCIS: Los Angeles" at CBS.
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Media Outlook 2010: Crawling from the Wreckage
MediaWeek | September 27, 2009
Cable had a pretty positive year thanks to the ongoing development of high quality originals, as Mediaweek senior editor Anthony Crupi reports.
The Emmy count was proof that cable, in the form of breakout series like AMC's Mad Men, can hang with television's biggest hitters. Even the broadcast networks look to be enjoying a decent start to the fall season, notes Adweek media editor Steve McClellan.
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