FCC To Advertisers: Turn The Volume Down!
MediaPost Daily News | October 01, 2010
The Senate has passed legislation mandating that the FCC regulate the volume on TV ads, ensuring the sound on commercials does not overly exceed the decibel level during the program.
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Emerging Markets Boost Television Industry
WARC | October 01, 2010
The television industry should experience rapid revenue growth in key emerging nations such as Brazil, China and Indonesia going forward, according to Media Partners Asia.
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Television Is The Drug Of Choice - And 'Choice' Is The New Addiction
MediaPost TV Watch | September 30, 2010
Television has always been a drug - metaphorically speaking. What you probably didn't know was that the modern process of getting TV programs can be equally as addicting, according to Lauren Zalaznick, president, women & lifestyle entertainment networks for NBC Universal.
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Yahoo Moves Aggressively Into TV
MediaPost Daily News | September 30, 2010
Yahoo announced one gambit with the "Ready, Set, Dance!" series, part of a content-sharing deal with Electus, an outfit run by Ben Silverman, who spearheaded NBC's "The Office" and "The Biggest Loser."
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TV Viewing Levels Still Rising in Europe
WARC | September 30, 2010
Consumers in some of Europe's biggest markets are spending more time watching television, a new study has shown.
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CBC's Hockey Night in Canada to be Broadcast in 3D
Broadcaster | September 29, 2010
Two broadcasts of CBC's Hockey Night in Canada will be available to Canadians in 3D this upcoming season - Montreal versus Toronto on Saturday, December 11, and the Heritage Classic from McMahon Stadium in Calgary on Sunday, February 20, 2011.
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Faster Turnover, Lower HDTV Prices Could Speed 3D Rollout
MediaPost Daily News | September 29, 2010
Fordham professor John Carey said the rollout of 3D TVs could be faster than HD sets because people were likely to change TVs every eight years during the analog age. Now, the turnover rate has been lowered to about five, opening a path for 3D TVs to make it into homes more quickly.
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Women of Colour Greatly Misrepresented on Daytime TV
The Huffington Post | September 29, 2010
On television, particularly daytime TV, black households are a key audience, bringing in the much-coveted Neilsen ratings, as well as advertising dollars and press; a fact seemingly recognized in the networks' ads for detergent and cleaning supplies, pedaled by African-American women. Yet at the same time there is barely a black storyline, let alone anyone of colour onscreen.
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TV Networks Are Booking Canoe iTV Spots
MediaPost Daily News | September 29, 2010
Canoe CEO David Verklin said Canoe has data showing that the simple appearance of an overlay on screen during an ad raises brand recall - even if a viewer takes no action. "There's value to an unclicked banner."
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Time Warner CEO Says TV Having Second Golden Age
Reuters | September 28, 2010
Jeff Bewkes said the number of television viewers was growing, paid-television penetration was increasing and advertising and subscription revenues were up. He urged the industry not to undervalue its content when making deals for digital distribution.
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Cause Marketing's Still All to the Good
Adweek | September 28, 2010
Cause-related marketing came into its own when the economy was faring well. But, unlike some other fair-weather phenomena, consumers' interest in corporate support for worthy causes has not succumbed to the downturn of the past several years.
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Nielsen Debuts Online Ratings
MediaPost Daily News | September 28, 2010
Nielsen says its service will give advertisers reach, frequency and gross rating points for their online campaigns, as well as combining that information with data from its TV ratings panels. Information will come from consumers who can opt-in, opt-out offering "anonymous age and gender" only.
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"Co-opetition" Reshapes Advertising Landscape
WARC | September 28, 2010
The relationship between ad agencies, marketers and media owners is increasingly being defined by an atmosphere of "co-opetition", as previously distinct disciplines begin to blur.
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Networks Have Sharing Issues With Hulu
Mediaweek | September 27, 2010
Advertisers are drawn to Hulu in part because the site is a popular place for fans to stream shows like NBC"s 30 Rock and The Office. Trouble is, Hulu doesn"t actually sell any inventory in those shows.
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FourthWall Presses TV Buy Button
Broadcasting & Cable | September 27, 2010
FourthWall Media has launched a new solution-dubbed the TV Buy Button - to help operators boost their revenues from television commerce applications on interactive TV platforms by making it easier to buy products and services with a press of a TV remote.
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This Christmas, Best Buy Betting on Power of TV to Sell TVs
Advertising Age | September 27, 2010
"It's almost like companies pushed the needle a little too far. I'm hearing companies say they feel they're not getting as much ROI as they expected out of their digital campaigns. We're seeing a shift back to traditional media. And TV still has a gigantic reach."
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The Advantage of Engaging the Gay Community
Marketing | September 27, 2010
"This is a group of consumers that are passionate about who they are, who have an enormous amount of respect for those that acknowledge them as human beings, and will reward that respect with both their brand loyalty and dual-income-no-kids."
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Sara Lee Joins Children's Advertising Initiative
MediaPost Marketing Daily | September 27, 2010
Four companies' pledges call for no advertising to children under 12. The other 13, now including Sara Lee, have pledged to advertise only foods/beverages that meet "science-based nutritional standards" reviewed and approved by BBB.
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Bar Codes Add Detail on Items in TV Ads
The New York Times | September 26, 2010
Bar codes, the tiny black and white boxes that have been popping up in magazines, on posters and on some billboards, are arriving on television.
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