Networks Balk at 99-cent TV Rentals on iTunes
Yahoo News | September 24, 2010
"We do not think 99 cents is the right price point for our content," NBC Universal chief exec " er, former chief exec " Jeff Zucker said about Apple"s just-launched, 99-cent TV rentals on iTunes. "We thought it would devalue our content."
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Euro TV Market Embracing HD, 3D Channels
WARC | September 24, 2010
"HD appears to be strong and solid, and it will be one of our main growth drivers ... A year ago, 3D was almost science fiction but it's now adding to the momentum."
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Netflix, NBC Uni TV Ink Licensing Deal
The Hollywood Reporter | September 24, 2010
Netflix is further expanding the content its users can stream online, announcing Friday an expanded licensing deal with NBC Universal Domestic Television Distribution. The multi-year arrangement covers a selection of NBC series and, for the first time for Netflix, content from some of NBC Uni's cable channels.
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Local TV Ads Up 24% To Date, Auto Still Driver
MediaPost Daily News | September 23, 2010
Rocketing local TV station advertising continued its torrid pace, ringing up almost a 30% gain in the second quarter of 2010.
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Toy Story: Kids' Ad Market Plays Strong
MediaPost Daily News | September 23, 2010
So strong is the market that certain networks are sold out in specific days/weeks. "This hasn't happened in a long time," says Shelly Hirsch, CEO of New York-based media agency, Beacon Media Group, which focuses on kid-targeted marketers. "This has been a spectacular year."
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Time Warner to Test Early Video-on-Demand in 2011
Los Angeles Times | September 23, 2010
Time Warner, parent of Warner Bros., will begin experimenting early next year with a way to deliver movies to the home within a month or two of its debut in theaters, accelerating the trend of shortening the wait time between theatrical release and when consumers can first watch a film in their living rooms.
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Nielsen Extends Meaning Of 'Extended Screen,' Includes TV Shows Viewed Online Without The Same Commercials
MediaPost Daily News | September 23, 2010
In a move that has potentially significant implications for how telecasters, advertisers, and even consumers, think about the nature of television viewing, Nielsen Co. Wednesday informed clients that it has loosened the definition for its so-called "Extended Screen" ratings.
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CBS' Moonves: Upbeat About 2011 Revs, Cross-Platform
MediaPost Daily News | September 23, 2010
"I really don't understand a planner who waits two months and has to pay 30% more for their advertising, but if they want to wait we're very happy to have them wait. We're happy to take their money when it becomes much more scarce to have our advertising."
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Political Ad Spending on TV to Rise 25%
The Hollywood Reporter | September 22, 2010
SNL Kagan's "Broadcasting Guide to the 2010 Elections" forecasts TV stations could see political ad revenue rise at least 25% above the 2006 midterms to $2.5 billion. Political revenue for publicly traded pure-play TV station groups is expected to exceed $300 million.
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Google TV Ads Contest Entices Small Biz Online
MediaPost Daily News | September 22, 2010
Google TV Ads has launched a second annual contest aimed at persuading more small- and mid-size businesses to take advantage of the auction-like system.
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ivi TV Sues Major Media, Claiming Right To Internet TV
MediaPost Daily News | September 22, 2010
Another digital video company has ridden the wrong side of some copyright issues in running television programming via the Internet. But in an unusual twist, the company - Seattle-based ivi TV - has decided to sue first.
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Cause Marketing 'Proving Popular in U.S.'
WARC | September 22, 2010
According to new research from Cone LLC, 80% of customers would switch from a brand that does not support a cause to one that does, provided the two products are of similar quality and are sold at a similar price.
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Yahoo CEO: 'Our Real Competitor is TV'
The Hollywood Reporter | September 21, 2010
"The real competitor is TV." With TV, you have "upfronts and a couple of phone calls," and you're ready to go. Online is not quite there yet.
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Repurposed Spots May Brand But Not Sell
MediaPost Vid Blog | September 21, 2010
Dynamic Logic adds to the argument with research showing that repurposed TV ads do indeed raise brand awareness more effectively than other kinds of online ads. Perhaps that is to be expected. Reiterating a familiar TV ad actually can have a surround-sound effect on the viewer that amplifies brand awareness.
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U.S. TV Market Boosted by DVRs, HD
WARC | September 21, 2010
TV ownership in the US continues to increase as HD access improves and DVRs gain popularity, new data from Nielsen indicate.
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Sinclair Predicts Double-Digit Revs In 3Q
MediaPost Daily News | September 21, 2010
Sinclair says it is seeing more growth in its "services" advertising category than expected - its second-biggest ad category - and strong 46% improved pacing of auto advertising, its biggest.
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People Spend More Than Half Their Day Consuming Media
The Wrap | September 20, 2010
Watching television live still commands 78 percent of the total hours viewed, but almost a quarter of TV viewing today occurs through a mixture of DVR, VOD, and online video - an increase of 49 percent year-to-year.
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Commercial Confusion
Mediaweek | September 20, 2010
People in ad agencies are sensitive to the possibility that consumers will be annoyed by their handiwork. They may pay less heed to the peril that ads will leave the audience perplexed. As seen in an AdweekMedia/Harris Poll, significant numbers of viewers find TV commercials confusing at least some of the time.
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Familiar Brands Return to Almost-Sold Out Super Bowl
Marketing | September 20, 2010
"The public sentiment about sports and entertainment sponsorship has turned back into a positive light. The reach you get with the Super Bowl and the additional publicity and social-media play is unparalleled to anything in the market."
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CBS Sports Uses iPad as A Sunday NFL TV Companion
MediaPost Vid Blog | September 20, 2010
Remember all of those cool interactive tools everyone always imagined for ITV systems (multiple viewing angles, pop-up contextual data)? All of that sort of thing could be offloaded to a second screen like a tablet.
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Big News in TV's Ratings Race
Adweek | September 20, 2010
According to Nielsen, an average 22.2 million households in prime time viewed the four major networks during the first 51 weeks of the broadcast year ended Sept. 19, up 1 percent over 2009. It marks the only year since the 2000-01 season that the nets were in the plus column on combined ratings.
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Why the TV Grid Still Matters
Broadcasting & Cable | September 20, 2010
"Don"t forget, there"s a huge ad market still out there," says Kelly Kahl, senior executive VP of CBS Primetime. "Content is still king, but we still have a heck of a good business selling ads during the shows."
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Adspend Levels Rising Rapidly in Australia
WARC | September 20, 2010
Adspend levels in Australia increased by 9.6% in H1 2010 ... Free-to-air metropolitan TV stations recorded a 20.2% improvement, followed by online on 19.3%, and pay-TV on 18.1%.
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TRA Enlarges Research, Linking Viewership To Purchasing
MediaPost Daily News | September 20, 2010
TRA, the research company that seeks to offer insight into how specific ad viewing leads to purchasing, will expand its measurement initiatives beyond the consumer packaged-goods category into the auto and other sectors.
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Digital Spend in Midterm Elections Trumped by TV
Mediaweek | September 19, 2010
Perhaps the biggest factor holding back digital spending is political consultants" love affair with TV, which gets two of every three dollars spent in this arena. TV has a long track record of getting people elected, particularly in local congressional races.
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Shaping Ads for Web-Connected TV
The Wall Street Journal | September 19, 2010
Technology companies racing to deliver video to the living room over the Web are exploring the idea of offering ads on their services, seeking to capture some of the billions of ad dollars that flow to television ... TV ads are a massive business. Last year, TV accounted for nearly 36% of the $148.3 billion U.S. advertising market.
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