CBS sees brighter future for ad sales
Marketing Magazine | November 06, 2009
"The light at the end of the tunnel continues each day to get brighter," Sumner Redstone, the executive chairman and controlling shareholder at CBS, told analysts Thursday. "As the economy recovers, CBS will be a leading beneficiary in the upturn."
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HTC Gives Canadians a Hero
Media in Canada | November 06, 2009
With the smartphone market saturated with iPhone and Blackberry advertising, Taiwan-based cell phone maker HTC has been virtually unknown in North America. But the brand is hoping those days are over as it breaks out a countrywide media campaign to promote its latest phone, the Hero."We have very heavy awareness goals," Gratta explained. "We want to double our awareness before the end of the year, so TV is really important."
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Subaru's Snuggie Ad Twist a Win-Win
Media in Canada | November 06, 2009
If viewers were taken aback by the mid-commercial destruction of a Snuggie TV ad by a crowbar-wielding man exalting in the outdoors-loving Subaru Outback lifestyle, that was precisely the point.
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Smart Tech Will Boost TV Ad Effectiveness And Yield, Not Undermine It
MediaPost | November 05, 2009
Will "smart" technologies undermine TV's "magic"? Will data-driven marketing undermine TV ad pricing? Will media owners lose as media buyers become smarter? I believe that the answer to those questions is no.
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Shaw Adds TLN en Espanol
Media in Canada | November 05, 2009
Spanish-speaking residents of Western Canada - and those who want to reach them - will be pleased to know that TLN en Espanol will be added to the Shaw Digital TV network as of this week.
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MasterCard and Roots Hook up for Play
Media in Canada | November 05, 2009
Created by Toronto's MacLaren McCann, a TV spot highlights the partnership between the global credit card company, fashion retailer Roots Canada and Right to Play - a global humanitarian organization dedicated to improving the lives of children in impoverished nations.
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3D TV: Your Guide to the Next Generation Technology
Thinkbox | November 2009
High Definition (HD) is just one of the technologies that have made the TV viewing experience more attractive and have magnetised viewing to the living room - engagement with advertising on HD channels for viewers with HD sets was a whopping 10 per cent higher than for standard definition. This bodes well for the next generation of TV innovation - 3D, which will once more raise the bar in terms of what viewers expect of content formats and maintain clear water between the standards of professional 'TV' content and the longer tail of niche or user generated video content.
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Pay-TV Soars in Asia
WARC | November 05, 2009
Pay-TV subscription rates in Asia now outstrip those of the entire rest of the world, with China and India leading the way.
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Viacom Sees Cause for Optimism
WARC | November 05, 2009
Cable TV company Viacom Inc, which posted a 15% rise in net income for Q3 this week, believes that the TV advertising sector is set for what may be a mini-boom as the holiday season begins.
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Vision Elects to Run Female Mayor Series
Media in Canada | November 04, 2009
She's The Mayor was chosen from 280 submissions by VisionTV, following a call for comedy/drama proposals that would appeal to the channel's female-skewing 50+ audience.
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NBC Local Site Strategy Sees Soaring Sessions
Mediaweek | November 4, 2009
One year after NBC Local Media relaunched and reoriented its TV station websites with a hyper-local focus, the strategy is paying off.
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7-Eleven TV Debuts
BrandWeek | November 03, 2009
7-Eleven, home of the Slurpee and the Big Gulp, today (Tuesday) launched its digital video network, dubbed 7-Eleven TV. Programming runs in four-minute loops, mirroring the average length of the customer in store. Five loops programmed by day part"to promote specific items at the time most relevant to shoppers"offer a mix of local and national news, weather and entertainment news from RSS feeds and a variety of content partners.
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ESPN, Toshiba Collaborate On Cross-Platform Campaign
MediaPost Daily News | November 03, 2009
What's noteworthy is that both companies collaborated on creating four custom spots, which connect ESPN fans to Toshiba products. Two ads showcase Toshiba's LED TV, highlighting features and advanced technology that enhance HD viewing, the remaining commercials tout Toshiba laptops, which keep fans abreast of ESPN's breaking sports news and scores.
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AMC Arrives on Bell TV
Media in Canada | November 03, 2009
Bell TV on Monday became the first Canadian content carrier to distribute 100 HD channels, after it unveiled plans to offer AMC and its hit drama Mad Men to its digital subscribers.
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Coke Hosts Hollywood Christmas Parade
BrandWeek | November 03, 2009
Coca-Cola announced it would be the presenting sponsor of the Hollywood Christmas Parade, which for the first time in the event's 82-year history will air nationally as a two-hour program.
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iTunes May Offer Pay-TV Service
MediaPost Daily News | November 03, 2009
A new subscription service would turn iTunes into a pseudo cable and satellite TV operator - a company that charges monthly fees for traditional TV/cable networks.
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Persuasive (or Not) as Celebrity Endorsers
Adweek | November 2, 2009
An AdweekMedia/Harris Poll finds business leaders the most persuasive product endorsers in ads.
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Glassbox Seeks to Add New Curve
Media in Canada | November 02, 2009
Glassbox Television is attempting to add some femininity to its roster of predominantly male-oriented TV and web services.
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Punjabi Raptors Broadcasts Coming Next Month
Toronto Star | November 02, 2009
After the success of Punjabi Hockey Night in Canada, announcers Parminder Singh and Harnarayan Singh will now call Raptors games in the language of north India.
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Children Watch More TV Than Ever
New York Times | November 01, 2009
If there is a practical limit to the amount of television a child can watch, we have not yet discovered it. Nielsen reported last week that children ages 2 to 5 spent nearly 25 hours a week watching television, the highest figure on record.
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Conan Sketch Centres On Ford Taurus SHO
MediaPost Marketing Daily | November 01, 2009
On Oct. 29, Ford had its new Taurus SHO (Super High Output) featured in a late-night comedy sketch. Both the car and Amy Marentic, Ford's Taurus marketing manager, appeared on Conan O'Brien's "The Tonight Show" in a skit that lasted for about eight minutes and was very close to a commercial for the Taurus.
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DVR, Once TV's Mortal Foe, Helps Ratings
New York Times | November 01, 2009
In what may seem a media business version of the Stockholm syndrome, television network executives have fallen in love with a former tormentor: the digital video recorder. DVR ratings now add significantly to live ratings and thus to ad revenue.
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