The Turf War for Tots
The Wall Street Journal | November 05, 2010
They're just learning how to tie their shoes and use the bathroom, and yet they represent one of the most important demographics in television. Preschoolers aged 2 to 5 spend an average of more than 32 hours in front of a TV screen each week, according to Nielsen.
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Dish Network Profit, Sales Beat Estimate
Reuters | November 05, 2010
Dish Network Corp., the second-biggest U.S. satellite television operator, posted higher-than-expected quarterly profit and revenue on Friday, as existing customers spent more on its services.
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Cablevision Revs Rise 13%, Digital Grows
MediaPost Daily News | November 05, 2010
For its third-quarter reporting period, the Long Island, NY-based cable operator witnessed a 13.3% gain in net earnings to $112.1 million with revenue climbing 5.6% to $1.81 billion.
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Cable TV and Advertising Bolster News Corp.
Sydney Morning Herald | November 05, 2010
The healthy result was helped by jumps in advertising revenue, which boosted its profitable cable network programming division, with its main television-related sections combined returning $US846 million in quarterly revenue assisted by the strong performance of its channels, including Fox News.
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Are Advertisers Responsible for TV Content? Family-Friendly's New Push
Advertising Age | November 04, 2010
If viewers really disliked risque material, they'd flee. But they haven't. Cable content has only gotten more gritty in recent years, and with broadcast in dire need of top ratings, CBS, NBC, ABC and Fox can't exactly run "Romper Room" across the prime-time grid.
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CBS Corp. CEO Leslie Moonves Even More Bullish On Advertising Outlook And Company Than Usual
The Hollywood Reporter | November 04, 2010
CBS Corp. management on Thursday said advertising is nearing pre-recession levels, with president and CEO Leslie Moonves saying ad growth trends continue to be strong in the current fourth quarter and going into 2011.
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Google Says Broadcasters 'Misunderstand' Its New TV Platform
Marketing | November 04, 2010
Attempts by broadcasters to seek payment for allowing their online video to be viewed through Google's new web-connected, U.S.-only TV platform represent a "misunderstanding" of what it is, a Google executive said Tuesday.
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Time Warner Raises Outlook; Ad Revenue Up 9%
Reuters | November 04, 2010
Time Warner Inc's reported stronger-than-expected quarterly earnings and raised its full-year outlook, but investor concerns about the media company's pay cable channel HBO overshadowed the results.
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Time Warner to Start Premium Video-On-Demand Service
Bloomberg | November 03, 2010
Time Warner Inc., owner of the Warner Bros. film studio, is near agreements with television distributors to make movies available on-demand for viewing at home soon after they run in theatres.
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Industry Execs: Multiple Media Plan, Brand-Oriented Model Key to Driving Ad Sales
Broadcasting & Cable | November 03, 2010
"It's hard to test what has really lifted sales, and also because there's a lot of different media happening at the same time. It's going to be even more challenging just to decipher what is really driving it, but I don't think it's one thing. It's a multiple media plan that has to drive sales."
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TRA Finds What TV Shows Cereal Buyers Are Watching
Advertising Age | November 03, 2010
The findings come from the media measurement company TRA, which matches shows to certain product categories by looking at 370,000 households in which it can see both shopper-card activity and TV set-top data. It's marketing the services to advertisers and media buyers as a way to see which shows are most likely to reach actual purchasers of specific packaged-good items.
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Why TV May Start Chasing Denture Wearers
Advertising Age | November 03, 2010
Advertisers have long yearned to reach young viewers whose alliances with specific brands of deodorant, automobile or laundry detergent have yet to be established. So why are we hearing a steady drumbeat of media and advertising outlets warning marketers not to forget their elders?
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Sinclair Posts 16% Revenue Gain
Broadcasting & Cable | November 03, 2010
Sinclair Broadcast Group reported net broadcast revenues in the third quarter of $158.8 million, a 16.4% increase over the same quarter a year ago. Political revenue was nearly $10 million. Local broadcast revenues were up almost 12%, and national ad revenues up 30%.
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Nexstar Revenue Up 21%
Broadcasting & Cable | November 03, 2010
Nexstar Broadcasting announced third quarter net revenue of $73.1 million, a 21.1% boost over the same quarter a year ago.
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TiVo Measures Effectivness of Fall Season TV Promos
MarketWatch (press release) | November 03, 2010
Second-by-second audience measurement shows that CBS promos were most effective among broadcast networks in driving viewers to shows during the last three months; NBC promoted more, but converted lower percentage of viewers.
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Mintel Reveals Consumer Trends for 2011
Mintel | November 03, 2010
"The effects of the global economic crisis have had long reaching implications and it is not just consumer behaviour in the short term which was affected. Indeed, these consumer trends for 2011 are a legacy created by economics, but now gathering their own momentum and are set to influence the global consumer mindset for a long time to come."
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Fisher Registers 38% TV Ad Gains
MediaPost Daily News | November 03, 2010
Not including political advertising, Fisher Communications saw net TV ad revenues increase 17% for the July-September quarter. But its two stations in Washington State likely benefited from candidate dollars, helping total net TV ad revenues jump by 38% to $25.6 million.
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TV Units Boost Time Warner Earnings
Broadcasting & Cable | November 03, 2010
Time Warner reported higher third quarter revenue, driven by strength in its networks segment, but net income fell as the company bought back some of its debt.
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NBCU Says Old Is the New Young
Adweek | November 03, 2010
NBC Universal wants advertisers to know that when it comes to consumer spending based on what they see in television ads, the 55-64 demo is the new 18-34 - or it"s just as important as that younger demo.
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Dazed and Confused
Adweek | November 02, 2010
In case you find yourself scratching your head after watching a commercial on TV, rest assured, you're not alone. A new study reports that "three-quarters of Americans have found at least one commercial on TV confusing." And 21 percent of us often do.
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Discovery Posts Higher Income
Broadcasting & Cable | November 02, 2010
Net income increased 98% to $186 million, or 43 cents per share, from $94 million or 22 cents a share a year ago, the company said Tuesday. Net income from continuing operations was up 73% to $161 million.
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BCE Brings CTV Hits to Bell Fibe TV
The Hollywood Reporter | November 02, 2010
As it moves to acquire CTV, Canadian phone giant BCE has secured U.S. shows from Desperate Housewives to Two and a Half Men for on-demand viewing on its Internet-based Bell Fibe TV service.
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'Consumer Reports' Tests 3D TV, Calls It 'Compelling'
MediaPost Daily News | November 02, 2010
"It remains to be seen whether 3D TV is just a novelty or a new product category in the consumer electronics space," stated Paul Reynolds, electronics editor for Consumer Reports. But he added: "We can tell you 3D TV is the real deal: realistic, compelling and exciting."
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U.S. Political Adspend to Top $4bn
WARC | November 02, 2010
The recent relaxation of rules governing political advertising has unleashed record levels of TV spending in the US mid-term elections.
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The IPA Awards Are a Snapshot of Optimism
guardian.co.uk | November 02, 2010
TV advertising has bounded back by 13.5% year on year, according to Thinkbox, the TV advertising marketing body. Television viewing is confirmed as rising, despite the pervasive presence of the internet, and sentiment has also shifted back towards recognising the special power of mass audience TV networks and their ability to bring a broad demographic.
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Scripps TV Revenue Jumps 31%
Broadcasting & Cable | November 02, 2010
"The flow of advertising dollars back into local television continues at an encouraging pace, attracted in part by our commitment to delivering larger and more engaged audiences through a determined focus on high-quality local news content."
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Fisher TV Revenue Up 27%
Broadcasting & Cable | November 02, 2010
Fisher Communications reported third quarter television revenue of nearly $32 million, a 27% increase over the same quarter a year ago, thanks primarily to political advertising. Total revenue was $42.2 million, 22% better than last year's third quarter.
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You Are What You Watch, Market Data Suggest
Advertising Age | November 01, 2010
According to psychographic ad targeter Mindset Media, the TV shows you watch can offer marketers key insights into your personality. For instance, very modest people are more likely to watch the blue-collar hero show "Deadliest Catch" while altruistic people tend to prefer cooking shows like "Rachael Ray" and reality shows with happy endings like "The Bachelor."
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Political Ads Edge Out Consumer Ads
The Wall Street Journal | November 01, 2010
Madison Avenue media buyers, who help decide where marketers spend their ad dollars, say the influx of political spending has forced many consumer ads off the air. Advertisers have had to scramble to readjust their ad plans to dodge skyrocketing ad prices and find a home for their ad spending.
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For Marketers, Christmas Started Last Month
The New York Times | October 31, 2010
The sluggish economy is raising the stakes for the Christmas shopping season. Some retailers and marketers, worried that uncertainty among shoppers might increase as the weeks go by, hope to pull demand forward by moving up the start of their pitches.
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