HDTV Viewers Up HD Programs, Notice Ads
Media Post | October 30, 2009
High-definition TV viewers are now 65% more likely to watch HD programming daily compared to two years ago. The study said 43% of HD-enabled persons ages 13 to 54 watch HD programming every day, compared to 26% two years ago, according to a new Knowledge Network survey. That's a gain of 65%.
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Kraft Hockeyville Strengthens Bond in Community
Media in Canada | October 30, 2009
Kraft Canada and the CBC are launching the 2010 Hockeyville competition on Monday, asking communities to prove their hockey pride in order to win a $100,000 makeover for their local arena. Last year the program proved successful garnering more than 7,100 entries, nine million votes and 330 million media impressions, says Jim Kozak, senior manager consumer promotions at Kraft Canada.
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P&G Plans Marketing Push
WARC | October 30, 2009
Procter & Gamble plans to heighten its marketing expenditure over the course of the next year, as it seeks to boost the support behind both new and existing brands, according to Bob McDonald, the company's chief executive.
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Chrysler To Offer Mobile TV In Some Vehicles
MediaPost Marketing Daily | October 30, 2009
The new mobile TV product, which Chrysler will start offering in December, is a dealer-installed option that has a capacity for as many as 20 sports, news, childrens, prime-time, reality and daytime channels via San Diego-based FLO TV, a division of Qualcomm.
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Selling Pixels for Superbowl
Financial Post | October 30, 2009
A Montreal-based company has started an advertising initiative aimed at creating a collective TV commercial and fund its broadcast by selling the pixels in the video.
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Ad Market Isn't As Scary As You May Think
TVNewsCheck | October 30, 2009
This is the season for ghosts, ghouls and things that go bump in the night. It's gotten pretty scary this week, but as scary as things are, there are also reasons for believing that all isn't doom and gloom for television.
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Study Finds HDTV Preference Growing, Differences In Fidelity Of Men, Women
MediaPost Daily News | October 29, 2009
When it comes to TV commercials televised in HDTV, men and women are equally split. Men (42%) are more likely to notice ads are not televised in HDTV than women (20%), but women (24%) are more inclined to purchase brands or products that advertise during HD programs than men (15%).
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Global Consumer Confidence Rises
WARC | October 29, 2009
Consumer confidence levels around the world are beginning to rise, with popular sentiment in markets ranging from China to the US improving over the last quarter, according to figures published by The Nielsen Company.
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CTV Airs Redux of '80s Hit Mini-Series V
Media in Canada | October 28, 2009
With Fame, neon and shoulder pads making the cultural rounds these days, it makes sense that CTV would bring back a mini-series with some serious '80s sci-fi appeal.
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Major Brands Still Investing in Advertising
WARC | October 28, 2009
Major brands from Google and Yahoo to Verizon and McDonald's are continuing to invest in advertising despite the pressures of the economic downturn, thus tapping in to changing consumer behaviour and the opportunities afforded by the crisis.
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Analysts say broadcast 2010 recovery could surprise
TVBR.com | October 28, 2009
Media investment bank MC Alcamo & Co. Inc. believes it has spotted a tie-in between recession recovery as measured by GDP and recovery during the same period by the broadcast community. It says that the consensus GDP 2010 rebound of 2.8% suggests a broadcast rebound of 5.6%-6.0%.
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Channel TV Characters With Clothes, Accessories
TVNewsCheck | Oct 28, 2009
The latest collaborations from the intersection of television and retail are licensed clothing and jewelry lines tied to the hit shows "Mad Men," the "Real Housewives" franchise and the vampire drama "True Blood."
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Wall Street Optimistic on Ad Outlook
Adweek | October 27, 2009
For entertainment and media industry biggies, national TV scatter ad prices have been especially strong, coming in above upfront sales levels by high-single to low-double digit percentages, thanks in part to marketers looking to boost holiday season business, according to Nathanson.
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What's Worth a Price Increase on TV? A Good Laugh
Advertising Age | October 27, 2009
While the economy forced the big broadcast networks to lower ad rates for many of their most-popular programs during this year's TV upfront market, several top-name comedies were able to command better prices.
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Eight Things You Should Know About TV Everywhere
Advertising Age | October 27, 2009
Two panels at the Cable & Telecommunications Association for Marketing Summit in Denver shed some light on what TV Everywhere is, isn't and needs to be in the next eight months before the initiative misses its chance to make computers the ultimate DVR for consumers.
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W Network Makes Beauty Call
Media in Canada | October 27, 2009
Anna & Kristina's Beauty Call is a new, half-hour show co-produced by W Network and the duo's production company, Worldwide Bag Media...Targeting the 25-to-54 demographic, the show is slated for 26 episodes, the first of which will air Tuesday, Nov. 10 at 9 p.m.
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High-Def TV luring Americans to NHL
Toronto Star | October 27, 2009
"HDTV will have a greater impact on hockey than any other sport," says Matthew Pace, a lawyer with prominent sports law firm Herrick, Feinstein in New York. "You can follow the puck much easier (on HDTV broadcasts). The action is clearer. I think the television future of the NHL is bright."
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CMC Flips Open Yellow Pages On TV
Multichannel News | October 27, 2009
Yellow Pages on TV offers a complete listing of local merchants available to in a consumer's area at the push of a button on a digital cable television remote. It is designed to let local cable operators generate new incremental advertising revenue, and also allows merchants to integrate video advertising with their listings.
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Wi-Fi in flight: Free Service Will Let Passengers Watch Live TV
Chicago Tribune | October 26, 2009
A pair of high-tech companies is launching the first free, ad-supported, in-flight wireless network, dubbed SkyTown Center, will let travelers watch live television, play games and check out information about their destination city.
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TV Viewing Among Kids at an Eight-Year High
Nielsen Wire | October 26, 2009
American children aged 2-11 are watching more and more television than they have in years. New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.
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Finding Bright Spots In Dark Ad Times
TVNewsCheck | October 26, 2009
A couple of weeks ago, I started getting curious about what advertising categories are showing some vibrancy in local spot. Sure, the auto sector is a disaster, but I figured there must be some interesting signs of life out there in the universe. I get the sense that legal, health care, home improvement, used cars, banks and furniture are all showing some buoyancy in certain markets. And, ironically, the growth is coming not despite the tough economy, but because of it.
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Video-On-Demand Now 27% of Internet Traffic: Study
Multichannel News, October 26, 2009
Video and audio streaming from sites such as YouTube and Hulu now accounts for about 27% of the internet's global traffic -- up from 13% in 2008 -- while consumption by peer-to-peer applications has dropped as a percentage of the total, according to a report by network-management systems vendor Sandvine.
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Ratings, engagement levels improve with interactive advertising
Broadcasting & Cable | October 26, 2009
Even in its developmental stages, interactive advertising initiatives are moving the needle on viewer engagement.
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