Tuning In: Ads Creep Over the World Series
Advertising Age | October 29, 2010
If you're a baseball fan, the sight of the Giants clobbering the Rangers isn't the only thing you're seeing during Fox's broadcast of the World Series. You're also detecting concrete signals that marketing messages are poised to take over more of the boob-tube real estate normally devoted to programming.
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Apple TV Faces Uphill Battle in Canada
The Wire Report | October 29, 2010
Some users say Apple TV is a simple and effective way to access online content on the television, but industry analysts remain skeptical of its success in Canada.
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Univision Steps Up Brand Integration
Adweek | October 29, 2010
Univision Communications is seeking to take brand integration to another level with prime-time novela Eva Luna, which launches on its Univision network Monday and weaves no fewer than three General Motors vehicles into its story lines.
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Sick Of Campaign Ads? TV Stations Aren't
TVNewsCheck | October 29, 2010
For TV viewers, this cutthroat election year is a riot of attack ads and media saturation made possible by big-money donors. For TV stations, it's a stimulus package.
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Google Pitches YouTube As a TV Network
The Hollywood Reporter | October 29, 2010
As Google has begun to target the TV sets in people's living room via its Google TV service, which looks to bring together TV and Web content, including YouTube, it is looking for TV-sized advertising buys rather than traditionally smaller online buys.
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LeBron James and the Era of 'Confessional Advertising'
Toronto Star | October 29, 2010
Nike is not reticent about pushing the envelope and creating a water-cooler ad, says Jason Maloni, senior vice president of the Washington, D.C.-based Levick Strategic Communications, which specializes in crisis matters or threats to brands of companies or individuals.
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Mad As Hell: 19% Will Switch If Cablevision, Fox Fight Continues Next Week
MediaPost Daily News | October 29, 2010
In analyzing the ongoing bitter battle between Cablevision and Fox, a quick survey from a noted media analyst reveals that consumers essentially blamed both companies equally for their ongoing negotiation battle.
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Exclusive: Fox Sells Out Super Bowl
Broadcasting & Cable | October 28, 2010
Fox has crossed its goal line and sold the last of the commercials in the Super Bowl, according to a source familiar with the negotiations.
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LIN Revenue Up 27%
Broadcasting & Cable | October 28, 2010
LIN Media reported third quarter television revenue of $103.6 million, a 27% increase from the same quarter a year ago...LIN expects fourth quarter net revenue to increase between 16% and 22%, compared to the previous year's fourth quarter.
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Belo Revenue Grows 17%
Broadcasting & Cable | October 28, 2010
Belo Corp. reported third quarter revenue of $163.9 million, a 17% increase over the same quarter a year ago. President/CEO Dunia Shive called it Belo's "best quarter of the year in terms of year-over-year revenue growth."
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In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
MediaPost Online Daily | October 28, 2010
The system was "built to scale across multiple channels," and Adnetik is working on "similar opportunities in additional addressable formats in the future."
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Comcast Revs Up 7%, Beats Street Predictions
MediaPost Daily News | October 28, 2010
Like other local TV businesses, Comcast strongly grew local advertising at its cable operations by an impressive 27% hike in revenue, following steep declines a year ago.
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Marketing Spend Set to Bounce Back
WARC | October 28, 2010
Marketing spend will bounce back strongly post-recession but the industry that emerges will look very different, according to John Quelch.
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TV Commercials Shrink to Match Attention Spans
Associated Press | October 28, 2010
Shorter ads can be just as effective as longer ones. Viewers can form new associations - say, knowing about a discount - in a few seconds and then recall that information in just one second, Mitchell says. People can't help soaking up the message.
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U.S. Media Companies May See Ad Recovery Continue
Smart Money | October 27, 2010
Prices in the broadcast television ad market were reported to be up 30% in September, at the start of the fall season, from two months earlier, as political-ad demand has been strong. Ad-revenue growth is likely to be especially stout at cable-television networks.
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Solid STB Data Vital To Local Media Buys
MediaPost Daily News | October 27, 2010
The potential for set-top-box (STB) data to help buyers and sellers in the near term is greatest in local markets, as opposed to national programming, according to an industry research consortium.
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ACA Study Shows Marketing Spend Trending Upwards
Marketing | October 26, 2010
"Advertisers believe in TV's ability to deliver what it's supposed to deliver. We don't engage in forecasting with this study, but the pattern is such that TV is okay."
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Vimeo Rolls Out "Couch Mode" for Google TV Viewers
NewTeeVee | October 26, 2010
Like YouTube's Leanback, which was announced earlier this year and is now available on Google TV, Vimeo Couch Mode takes advantage of the larger screen real estate available on internet-connected TVs.
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TV is Still Hot - Now, and Even Next February
MediaPost TV Watch | October 26, 2010
After a dismal year, automotive advertising is back with a flourish, resuming its leading category status. Financial companies and telecommunications continue to be hot, right behind the autos. And movie companies still change media plans as often as movie and media executives change their socks - daily. All this activity helps stir the pot.
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Sundance, Nielsen Create New Metric To Gauge Audience Engagement
MediaPost Daily News | October 26, 2010
The Sundance Channel, which does not take traditional ads, said it has worked with Nielsen to develop a new metric that goes beyond exposure and into engagement to help give advertisers a sense of the effectiveness of their branded entertainment campaigns.
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Meredith TV Revenue Up 25%
Broadcasting & Cable | October 26, 2010
Television spot advertising revenue grew 27%, including $12 million in net political advertising and an 8% increase in non-political advertising.
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McGraw Hill TV Revenue Up 24%
Broadcasting & Cable | October 26, 2010
McGraw-Hill's broadcast revenue was $23.6 million in the third quarter, a 23.5% increase over the same quarter a year ago. Political, national and local sales all improved in the quarter.
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Branded Entertainment 'Must Be Measurable'
MediaPost Marketing Daily | October 26, 2010
"It's not an ad model. It's about relevance; the consumer brand has to be relevant from the network-brand standpoint. Brand perception and attributes have to be hand-in-hand with content. So the question should be, 'Does my product fit here?'"
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Comcast Launches New Web Video Service, Stepping Up Fight
Reuters | October 25, 2010
Comcast's plan allows its customers, who currently pay a monthly subscription charge for its digital service, to access a library of current and classic content online by signing in with an ID and password. They can also search listings or program their video recorders.
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Two Spots Left in Super Bowl
Broadcasting & Cable | October 25, 2010
Fox has only two 30-second commercials remaining for sale in the upcoming Super Bowl, the network has told some of its clients, according to sources familiar with the conversations.
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Enhanced TV Will Be Great for Viewers, Chaos for Marketers
Advertising Age | October 25, 2010
"Just because we can do it doesn't mean the consumer wants it," said Alan Wurtzel, president-research and media development, at NBC Universal. "There are probably some consumers who would be very interested, but I just don't know how big it will be and how you scale it up."
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Making Advertising Relevant To Boomers
Engage:Boomers | October 25, 2010
This is a demographic cohort that spends over $2 trillion annually on consumer goods and services. Yet, 8 out of 10 Boomers tell us they think the advertising they see is intended for younger consumers.
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Most Americans Watch Favourite Show When Aired
MediaPost Daily News | October 25, 2010
Nearly 70% of Americans still watch their favourite television shows at the time they are broadcast, and only 16% record them to watch later, according to a Marist College poll.
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Attack of the Stats: Nielsen Says Spot TV Revs Down, Others Disagree
MediaPost Daily News | October 25, 2010
In a report issued early this month, The Nielsen Company says TV spot revenues were down 3.25% through the first half of this year to $10.3 billion - findings that conflict with many other media research reports, as well as TV station group earnings reports - with the latter two showing revenues generally pacing up around 20% or more versus a year ago.
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TBS Fills Extra HD Ad Space With Promos
MediaPost Daily News | October 25, 2010
Most prominently during the baseball playoffs, TBS has inserted C-O-N-A-N in the bars that appear on both sides of the screen, while an ad airs between them. Also known as "pillars" or "curtains," TBS used them to promote the Nov. 8 premiere of the "Conan" show and include a TBS logo.
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Audience: New King of the Hill?
Adweek | October 24, 2010
If content is king, audience is quickly challenging its right to the throne. Advertisers are using new technology tools, and deep pools of data, in order to find the audiences they want without having to rely on content.
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Online Spat Means Fewer Free Shows on Web
Associated Press | October 24, 2010
Recent actions by Fox, ABC, NBC and CBS in two separate fee disputes suggest that after a few years of experimenting with free, ad-supported viewing, broadcasters believe they can make more money from cable TV providers if they hold back some programming online.
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Behind the New Golden Age of TV
The Sydney Morning Herald | October 23, 2010
It remains lucrative for media moguls because it remains our favourite medium. It is the only one to regularly stop the nation, lying at the core of Australian identity as the place we go, more than anywhere else, for our news, drama and sport.
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