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Advanced Ads: Are They Ready to Rock?
Multichannel News | October 23, 2009
Cable's interactive and addressable advertising efforts are expected to finally start moving the needle in 2010. Next year, advanced TV advertising revenue in the U.S. is projected to exceed $130 million and grow to more $4 billion by 2014, according to a recent Parks Associates report.
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Intel Set to Get Inside Your TV, Your Life
The Economic Times | October 23, 2009
Eric Kim, senior vice-president and general manager of Intel Corporation's Digital Home Group, is the man tasked with the $115-billion chip-maker"s next big thing: home entertainment. He wants to bring the power and richness of the Internet to TV, yet keeping it simple.
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Discovery Brings Heavyweight 'Life' Series to Canada
Media in Canada | October 23, 2009
A BBC production, the series (Life) first aired in the UK earlier this month and beat out its closest time-slot rival by almost 35%, a release announcing the show stated.
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Subscriber Growth Lifts Corus' Results
National Post | October 23, 2009
Specialty TV and radio group Corus Entertainment Inc. posted a higher quarterly profit yesterday as subscriber growth in its television business helped offset a flaccid advertising market.
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Windows 7 Brings Internet TV Features
NewTeeVee.com | October 22, 2009
Windows Media Center in Windows 7 now includes Internet TV, and will feature content from a number of partners.
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Attraction To 'Do Good' Brands Is Escalating
MediaPost Marketing Daily | October 22, 2009
Whether despite or because of the recession, consumers are more inclined than ever to spend their money with companies and brands that have dedicated themselves to a social purpose, according to new findings from Edelman Worldwide's "goodpurpose Consumer Study."
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Canadians still glued to TV screens
Marketing Magazine | October 22, 2009
With more computers in our homes and more portable media players in our hands, you"d think Canadians would be spending less time in front of the television. We"re not.
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$3.3 billion in political advertising seen in 2010
TVBR.com | October 21, 2009
There"s no race for the White House next year, but Wells Fargo Securities analyst Marci Ryvicker is still projecting heavy spending on the 2010 midterm elections. That"s good news for broadcasters, who will welcome the boost from the 2009 ad recession, but Ryvicker notes that some broadcast companies will benefit more than others.
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CBC News Reveals New Look, Program Changes
National Post | October 21, 2009
Canadians can bid farewell to CBC Newsworld and say hello to the CBC News Network, which comes with plenty of Twitter and Facebook, and even kicks Peter Mansbridge out of his chair.
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RBC Nabs Multi-Platform Olympian Deal
Media in Canada | October 21, 2009
Keith Pelley, president of Canada's Olympic Broadcast Media Consortium, called the deal "one of the most integrated and robust" in Canadian Olympic history...While the specific elements of the sponsorship deal are being kept under wraps, Pelley said RBC will utilize all of the Consortium's media assets, which include English, French and multi-lingual television stations, radio stations, the Globe and Mail and associated websites.
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TV Keeps Investors Tuned In
Toronto Star | October 21, 2009
Traders relying more and more on networks to provide up-to-the-minute news on what their investments are doing so they can react very quickly.
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Networks Put The Squeeze On Cable
Forbes.com | October 21, 2009
Rupert Murdoch sent a tremor through the TV world when he announced that the Fox network will no longer be doing business as usual. From now on, Fox will demand payment from the cable, telco and satellite companies that carry the broadcast network.
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Cablevision Intros Optimum Select
AdWeek | October 21, 2009
Cablevision has taken the wraps off Optimum Select, an advanced advertising service that includes a call-to-action application. Optimum Select went live in early October, with an opt-in execution for Gillette"s line of body wash. Cablevision subscribers who clicked on an on-screen overlay were issued free samples of Gillette"s shower-gel product.
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How the Web Is Changing TV's Definition of a Hit
Lower production costs, wider sales, and online distribution mean an easing of the television economics.
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DVRs' busiest hour: Thursday at 9 p.m.
Media Life | October 20, 2009
The Thursday 9 p.m. timeslot is arguably the most competitive slot of the week.
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Tech Specs 'Usher in New Era of Digital TV' for Broadcasters, Consumers
mediacaster | October 19, 2009
U.S. broadcasters now have agreed-upon specifications defining the delivery of TV services to consumers on their wireless receiving devices - like mobile phones, small handheld DTVs, laptop computers and in-vehicle entertainment systems.
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Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBD
MediaPost Daily News | October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongside TV meters in its entire TV measurement panel over the next year, with the possibility of providing a so-called "single source" measurement of television programming viewed across the two media as soon as 2011.
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Nets Seek Richer Show Sites
Broadcasting & Cable | October 19, 2009
"The more page views, the more video streams are good for business because that is what we monetize in digital, but on top of that, it is really effective marketing," says Vivi Zigler, president of NBC Universal Digital Entertainment. "We believe it creates a deeper loyalty [to a show] and increases engagement."
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Local TV Garners Revenue From Obituaries
Advertising Age | October 19, 2009
From death sometimes comes life: A CBS affiliate in Saginaw, Mich., is generating revenue by running on-air and online obituary ads after three of the region's four daily newspapers reduced publication to three days a week.
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Debate Over Health Insurance Opens Floodgate for Ad Dollars
Advertising Age | October 19, 2009
Just as the $829 billion health-care legislation made it out of the Senate Finance Committee and moved toward becoming a bill on the Senate floor, the national debate has begun to heat up again -- and with it, more ad dollars from both opponents and proponents of the current proposal.
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