|
LG Portable Mobile DTV Due Early 2010
Twice | October 16, 2009
After three years of waiting, Mobile Digital Television - offering free, live streaming digital TV to portables - came closer to reaching the market. An official standard for the technology was approved by the Advanced Television Systems Committee (ATSC) on October 15, 2009.
Read the whole story...
Bite TV's Fall Sched Features Bands and Brands
Media in Canada | October 16, 2009
Bite TV, the multiplatfrom broadcaster currently available in 1.3 million homes across Canada, added four new shows to their fall lineup, including one program that was made for a sponsor - Canadian youth retailer West49.
Read the whole story...
After 2 Years, Gap Returns To TV Advertising
MediaPost Marketing Daily | October 16, 2009
Like its recent 1969 premium denim relaunch, the company says it plans to concentrate on reinventing key product categories, including khaki and pants, through 2010, and that new TV ads for the chain will appear next month.
Read the whole story...
Blasting Away at Product Placement
Business Week | October 15, 2009
Free Press is among a coalition of 50 groups waging war on product placements. The critics, who range from consumer advocates to pediatricians seeking to protect kids from sugary cereal, are calling on the Federal Communications Commission to implement tougher disclosure rules for what many activists consider stealth advertising.
Read the whole story...
2014 Forecast: TV Ad Revs To Top $4 Billion
Media Post Marketing Daily | October 15, 2009
Research firm Parks Associates predicts U.S. revenues from advanced advertising will be more than $130 million next year, then grow exponentially through 2014.
Read the whole story...
"C3" TV Ratings Show Impact of DVR Ad Viewing
Nielsen Wire | October 14, 2009
Nielsen released "C3" ratings data for television viewing in the first week of the 2009-2010 TV season. C3 is a measure of the commercials watched both live and three days DVR playback and is the metric under which much of primetime advertising is bought and sold.
Read the whole story...
Consumers Need More Education about VOD
mediacaster | October 14, 2009
A cable industry advocacy group says Canadians are confused about video on demand services, and that despite growing VOD subscriber take-up, more opportunities exist to distribute VOD programming.
Read the whole story...
Samsung Seeks Some iPhone Magic
The Wall Street Journal | October 14, 2009
"Our number one goal is to increase the value of our devices by having software, services and content available for them," said Lee Ho-soo, executive vice president of Samsung's Media Solutions Centre. Next year, for instance, most of Samsung's TVs will be able to connect to the Internet and display widget-like programs that are now common on personal computers and cellphones.
Read the whole story...
Stations On 'Leno': So Far So Good
TVNewsCheck | Oct 14, 2009
Leno is perfect as a news lead-in because it's topical, it's daily, it's 46 weeks of fresh, live programming. So, people who are interested in the days' events, who are typical news viewers, are more likely to watch Leno and stick around for the late news.
Read the whole story...
'Weekly World News' Signs with CAA: TV Project
AdWeek | October 13, 2009
CAA has signed WWN to a representation deal, and DreamWorks is developing a TV show that likely will be the first to tap into the company's library of characters and its tens of thousands of offbeat stories. "You're seeing an embrace of the fringe," he (CEO Neil McGinness) said, pointing to such TV hits as Lost, Heroes and Fringe. "Zombies were big two years ago. Vampires are the rage this year. And we think 2010 will be Bat Boy's year."
Read the whole story...
Nexstar Says: For TV Ads, Think Local
AdWeek | October 13, 2009
"With the challenging economic climate affecting local businesses, it is important for broadcasters to aggressively advocate for the benefits of local television as the advertising platform and medium that consistently delivers the best results. Studies show that television is the most effective method for businesses to connect with local customers."... said Perry Cook, president and CEO of Nexstar.
Read the whole story...
New TV Comcast Taps BlackArrow For VOD Ads
Broadcasting & Cable | October 13, 2009
Comcast is using the BlackArrow software to address what cable operators have long cited as a significant stumbling block to growing their VOD revenues: the ability to insert fresh, relevant advertising within free on-demand content, as opposed to prepackaged advertising that is assembled weeks or months in advance.
Read the whole story...
Network TV Premieres Get DVR Viewership Spike
MediaPost Daily News | October 12, 2009
The first week of the new season showed TV's biggest programs grabbing even more viewership from DVR playback after seven days.
Read the whole story...
Retail Growth Leads to Ad Market Optimism
The Hollywood Reporter | October 12, 2009
Better-than-expected retail sales growth in September is further boosting UBS' growing optimism in the U.S. advertising market outlook.
Read the whole story...
In New Campaigns, Spots Take On a Rosier Hue
New York Times | October 12, 2009
General Electric, and other companies are using commercials to proclaim that the future is bright. And that may be something of a self-fulfilling prophecy.
Read the whole story...
|