Basic Cable is Changing the Way TV is Made
The Wall Street Journal | October 15, 2010
"Broadcast used to be like the sun, and everything else was the satellites around the sun. Now, I feel like the sun has exploded and no one knows how many little solar systems will be formed."
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ESPN to Web Simulcast, Make Pay TV Online Gatekeeper
Bloomberg | October 15, 2010
"We believe that at the end of the day, the consumer is going to want portability, the consumer is going to want access on their own terms. We think they"ll be willing to pay for that, because it delivers value."
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Canoe Ventures' iTV Polling Boon To Advertisers
MediaPost Daily News | October 15, 2010
After having recently launched its "request-for-information" interactive advertising platform, Canoe Ventures is developing a related iTV product involving polling and trivia questions. The opportunities for an advertiser are endless.
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Seeing Things: 3D Glasses Sales Lag 3D TV Expectations
MediaPost Daily News | October 15, 2010
The slow sales of 3D TVs is not the result of the weak numbers of TV sets shipped to retailers; rather, it's from the number of 3D glasses in the market.
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Adspend Levels Surge in the UK
WARC | October 15, 2010
Adspend levels in the UK posted a double-digit increase during the second quarter of this year, the most rapid growth for a decade, with television registering a 24.2% improvement.
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Marketing Inspires Most Word of Mouth
WARC | October 15, 2010
Television was the main source for all groups of "opinion leaders" in terms of ascertaining breaking news, on 45%, ahead of radio's 15%.
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Sony Unveils TVs With Google's Web-Surfing System
NewsFactor | October 14, 2010
Sony's price for its Google TV sets is $200 to $400 higher than comparable TVs without the highly touted software, a differential that threatens to dampen sales at a time the still-shaky economy is causing more households to pinch their pennies.
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Grocery Chains Increase Ad Spending Amid Price War
The Wall Street Journal | October 14, 2010
Supermarket chains"no longer the only place to buy the week's groceries"are pumping more money into advertising to fend off competition from mass discounters, drug stores and even dollar stores.
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The New Promise of TV: Atomic 2010
Media in Canada | October 14, 2010
"People are still watching huge amounts of TV, that's not going away. It's just changing. When we make games, we don't think of [people] as consumers or viewers. We think of them as users."
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NBCU, Google TV Ads Sever Partnership
MediaPost Daily News | October 14, 2010
Google TV Ads has taken a big blow, losing marquee NBC Universal cable networks as clients for selling TV ad time. Others might be on the rocks as well.
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TV at Heart of Multi-Billion-Dollar U.S. Election Industry
Agence France-Presse | October 14, 2010
Faced with vast distances and limited time, television ads are a seductive way of doing business in the United States ... In terms of total dollars spent the 2010 midterms are already a blockbuster.
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Why The Networks Aren't Worried About DVRs, Time-Shifting, And Harder-To-See Commercials
MediaPost TV Watch | October 13, 2010
CBS isn't worried about the future of broadcast television because it believes in the promise of video-on-demand. That's the always lurking-in-the-background technology that won't allow viewers to fast-forward through possibly anything - even commercials.
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Fox, Cablevision Feud Heats Up
New York Post | October 13, 2010
Viewers in New York and Philadelphia could lose the Fox TV network if talks with Cablevision over a new contract aren't resolved this week. Fox - like cable networks that collect fees from cable operators - believes pay-TV companies should pay for carriage of its TV stations.
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Software Firm Backed by TV Heavyweights Debuts Service
Reuters | October 12, 2010
A technology start-up backed by Comcast, Time Warner Cable, and Cisco Systems launched on Tuesday, rolling out software designed to help cable and satellite companies easily add functions like search or social networking to TV services.
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The Box Rocks
The Economist | October 12, 2010
"Search engines and online banners are not nearly so good at making people aware of new products. Nor do they offer emotional experiences. Television's ability to build brands by surrounding adverts with gripping content is unsurpassed."
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Tuning In: The Future of the TV Season and the Future of TV
Advertising Age | October 12, 2010
The CW network is preparing to release new research that could demonstrate people who view TV shows online don't need to be coddled with limited commercials. They'll sit through a more traditional ad break, the research is expected to show, flying in the face of conventional wisdom.
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Look, A Commercial Is Coming! Being Upfront With Viewers About TV Business
MediaPost TV Watch | October 12, 2010
Viewers understand business needs to be done to financially support TV shows. In turn, TV networks and producers just need to be increasingly straightforward about what is content and what is commerce in order to get viewer support.
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Global Adspend Post Double-Digit Rise
WARC | October 12, 2010
Research firm Nielsen reported that worldwide adspend reached $238bn in the opening six months of 2010, a 12.8% uptick year-on-year based on ratecard estimates.
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U-verse TV Launches On Xbox 360
MediaPost Daily News | October 12, 2010
AT&T said it will allow U-verse TV subscribers to receive the TV service on an Xbox 360 device starting this week, marking an opportunity for U-verse to attract younger subscribers who could be cord-cutters.
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TiVo Issues Challenge To Advertisers
MediaPost Daily News | October 11, 2010
Looking to push its interactive TV business, TiVo is issuing advertisers a challenge: Trade-in one traditional 30-second TV spot for 30 days of interactive TV exposure on TiVo.
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Traditional Media Delivers Results in Germany
WARC | October 11, 2010
Advertising using traditional media like TV and newspapers generates the strongest recall levels in Germany, and is seen as less intrusive than many forms of online communications.
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