New TV Rating Service Tracking More Viewers
Toronto Star | October 09, 2009
"Overall, I think it's a great story for television," says Kathy Gardner, senior vice-president, strategic insight at Global's parent company Canwest. "We're capturing viewers we weren't capturing before. They were always there, we just couldn't grab them." Why all of this matters is that higher audience levels generally lead to higher ad rates, welcome news for broadcasters suffering through one of the worst ad slumps ever.
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UBS: Ad Spending Will Boost Media Stocks
MediaPost Daily News | October 09, 2009
Media stocks could be headed north in the next couple of months - perhaps quicker than expected, all from improved ad spending.
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OMNI Bows New Mandarin-Language Show
Media in Canada | October 08, 2009
A new 20-part Mandarin-language television series will debut on OMNI television nationally next week, with a goal of reflecting the Canadian immigrant experience.
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J.D. Power Ranks TV Services
The Washington Post | October 08, 2009
Across the U.S., J.D. Power ranked customer satisfaction - based on survey responses from 28,118 households queried in January, March and July of this year.
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House Subcommittee OK's Commercial Loudness Bill
Broadcasting & Cable | October 08, 2009
The House Communications Subcommittee has approved a bill that would require the broadcast and cable industries, which includes satellite and other multichannel video providers, to regularize the volume of advertisements and the programming surrounding them.
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Tube Gets Tiny With Personal Television
The Hollywood Reporter | October 07, 2009
Coming in time for Christmas is a wireless, handheld TV that's just a TV, and it will have its own dedicated network to ensure everything runs smoothly. Plans call for DVR functionality down the road.
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CBC Scores with Blades, Hockey Night
Media in Canada | October 07, 2009
CBC had reason to celebrate last week with strong opening ratings for its new Battle of the Blades reality series and the opening game of Hockey Night in Canada.
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Just 2% of Viewers Go Outside the Box
MediaPost Daily News | October 06, 2009
A new TV survey says 2% of all TV viewing in the U.S. comes from non-traditional TV devices...Eight in 10 (79%) say they prefer to watch TV shows on a TV versus a computer or handheld device.
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Monday Night Football Draws 21.8 Million Viewers, Most In Cable History
Multichannel News | October 06, 2009
Minnesota Vikings quarterback Brett Favre's sterling performance against his former club, the Green Bay Packers, set the stage for ESPN to record the most-watched show in cable history. According to Nielsen data, the game averaged a 15.3 rating, 15.1 million households, and 21.8 million viewers.
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Traditional Takes Top Spot for News
eMarketer | October 06, 2009
Television remains Americans' primary source of news, according to September 2009 studies by ARAnet and the Pew Research Center for the People and the Press.
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Alternative TV Viewing Still Relatively Small
Multichannel News | October 06, 2009
The migration of television viewers to the web is still more hype than reality according to a recent Horowitz Associates Inc. survey which revealed that only 17% of cable and satellite subscribers watch video content on a computer or handled device each month.
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FTC Plans Effort to Educate Kids About Advertising
MediaPost Marketing Daily | October 06, 2009
The actions include a new campaign directed at tweens next year that will comprise advertising, interactive elements and in-school and library programs aimed at teaching kids how to recognize and analyze advertising.
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TiVo Examines TV Viewership Behaviour Based on Political Party Affiliation
TV by the Numbers | October 05, 2009
TiVo has highlighted how leveraging the combination of an opt-in panel with set-top-box viewing data, such as TiVo's Power||Watch ratings service, can help provide the media industry with more precise information for reaching households that best match the target audience for specific marketing messages.
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Claassen's Deal for Brandon Station Falls Apart
Media in Canada | October 05, 2009
A deal to purchase CKX-TV in Brandon, Manitoba has come unstuck over CRTC regulations and Canada's satellite TV monopoly, according to would-be owner Bruce Claassen.
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Will Hulu Make You Pay to Watch?
Los Angeles Times | October 05, 2009
The partnership between NBC, Fox and Walt Disney Co., has been a nagging concern among Wall Street investors, who see the site not as a hedge against Internet piracy or viral video phenomenon YouTube but as a threat to the economic underpinnings of the television business.
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Advertising Spending Bounces Back
The Australian | October 05, 2009
Television networks are reporting a rapid rebound in advertising spending, with Australian station Nine boss David Gyngell declaring it's the fastest ad pick-up he's ever seen.
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