'Oprah' Exit Means More Local Shows, Ad Sales Up
MediaPost Daily News | October 08, 2010
Belo, the station group in multiple major markets, prefers to replace the "Oprah Winfrey Show" with less expensive local programming. A slew of its 20 stations will lose Winfrey next year, and while analyzing whether to acquire another syndicated show or keep the time themselves, they are leaning toward local.
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Hulu Prepares IPO amid Battle with Netflix
Reuters | October 08, 2010
Hulu is ready to raise $200 million to $300 million in a deal valuing the company at about $2 billion, and could file a prospectus with the U.S. Securities and Exchange Commission before the end of the year.
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FTC Proposes New Rules for "Green" Marketing
The Washington Post | October 07, 2010
Aiming to clear up consumer confusion about "eco-friendly" products, the Federal Trade Commission has revised its guidelines for businesses that make environmental claims in advertisements.
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Search And Share: Good For The Internet, Maybe More Important For TV
MediaPost TV Watch | October 07, 2010
The value of "share" and "search" on the internet has long been debated. But for traditional TV marketing, such concepts are still relatively new. What will they mean in the new age of Internet-enabled TVs?
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Film Markets Favour TV, But Costs Continue To Rise
MediaPost Daily News | October 07, 2010
Movie media marketing costs keep growing, and will continue with television as the main driver, even as digital alternatives fragment consumers' interests.
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ABC Introduces Inventory Ad System To Benefit Network/Affiliates
MediaPost Daily News | October 07, 2010
As ABC and its affiliates ramp up a system allowing stations to buy additional time from the network, plans call for putting the reverse in play. The initiative would be expanded into a two-way exchange, giving ABC the chance to buy some inventory from its affiliate base.
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Comcast Says Interactive Ads Available in 10M Homes
Broadcasting & Cable | October 06, 2010
Comcast says that it has had more than 160 advertisers use its request for information technology, which enables advertisers to put a banner on a commercial that prompts viewers to press a button on their remote if they want to receive more information from the advertiser about the product or service featured in the commercial.
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Time Warner CEO Sees Google as an Ally
The Hollywood Reporter | October 06, 2010
Time Warner is looking to Google and its new Google TV service as allies as the entertainment giant looks to make more of its TV content available online while ensuring that only current pay TV subscribers can access content.
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Ecosystem: Pay TV Pays
Variety | October 06, 2010
Among the report's more surprising findings is that although DVR use is growing among viewers, fewer are using them to skip over commercials. And the use of these time-shifting devices is growing auds, particularly among broadcast networks.
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Google Tries for Android Sequel with Google TV
cnet | October 06, 2010
Think of Google TV as the second season of Project Android: open-source software, backed by industry partners, created in hopes of unlocking a potentially huge new repository of internet searches.
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Broadcast Networks Lure Baby Boomers
MediaPost Daily News | October 06, 2010
The big four all witnessed their higher median ages versus the first two weeks of the season a year ago. CBS is still the leader, with a median age of 55.6 years old - up one-tenth of a year, according to Nielsen from a Horizon Media report.
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Leap Strikes Deal With Acxiom To Offer Segmented TV Spots, Interactive Campaign Features
MediaPost Daily News | October 06, 2010
Digital TV advertising developer Leap Media Group unveiled a deal with consumer purchasing database giant Acxiom Corp. to develop and execute digital TV advertising campaigns utilizing new forms of advertising units, including ones that can segment markets, provide video-on-demand messages, and implement interactive applications such as "request for information" campaigns.
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French Consumers Boost Media Spending
WARC | October 06, 2010
Overall, the rising number of buyers has helped offset falling prices for gadgets like flat-screen TV sets and promotions on subscriptions, M"diam"trie said.
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New Kids' Channel Raises Product Placement Concerns
Los Angeles Times | October 05, 2010
The Hub, co-owned by Hasbro, launches Sunday. Several shows are built around products, but officials downplay worries: "Kids are not going to want to see 30-minute infomercials," one says.
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NBC Local Sites See Audience Gains
Broadcasting & Cable | October 05, 2010
NBC Local Media re-launched the 10 local sites less than two years ago to broaden their content coverage and integrate social media platforms. In the past year, the percentage of online traffic generated from Facebook and Twitter referrals grew from under 2% to over 8%, according to NBC.
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Television Ad Spend Overtakes Online
digital spy | October 05, 2010
According to a report published by the Internet Advertising Bureau and PricewaterhouseCoopers, spending on internet advertising increased by 10% in the first half of the year to "1.67bn. However, television advertising rose 16% in the same period. That meant TV was the largest medium with a 25.5% share of ad spend, followed by the internet (24.3%) and press display (17.9%).
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Google Making Eyes At The Living Room With TV Site
MediaPost Online Media Daily | October 05, 2010
Thanks to its cultural prominence, some analysts believe that Google TV will redefine the consumer television experience in ways that Apple TV, Roku, Vudu, and Boxee have so far been unable to do.
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NBCU Invests in Addressable Ads with Invidi
Broadcasting & Cable | October 05, 2010
Inividi allows TV networks and advertisers to simultaneously send multiple commercials targeted to specific audience segments watching a single program. Invidi's technology was recently tested in Comcast's Baltimore systems, where addressable ads proved to be 65% more efficient and 32% more effective than traditional ads.
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Internet Broadcasting To Serve More Trad Media Properties
MediaPost Daily News | October 05, 2010
Internet Broadcasting, which manages Web sites for a slew of local TV stations, has a deal with tech provider CoreMedia that could allow it to begin more widely serving sites linked with newspapers, radio stations and other media properties.
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U.K.'s YouView Internet TV Determined to Launch in 2011
Marketing | October 05, 2010
Just days after Netflix launched in Canada comes news that the U.K.'s YouView, an internet TV company, is readying for a 2011 launch even though the nation's media regulator has heard complaints the company may be bad for competition and advertising.
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Users Demand Bigger, Better TV, Digital
MediaPost Daily News | October 04, 2010
It's a larger world for U.S. entertainment consumers: People are buying bigger TVs, more DVR machines, faster Wi-Fi services and newer mobile devices.
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HBO, CNBC Among Google TV Partners
Adweek | October 04, 2010
Google TV tries to combine the best of the TV and web worlds. While reports have said that Hollywood companies have taken a careful approach to working with Google TV to avoid cutting into established revenue streams, Google has emphasized it would not start creating its own content.
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Ford, CNN Mix Advertising Awards With Results
WARC | October 04, 2010
"Building awareness is going to happen. In fact, there are so many actions that it's all but certain to happen. But to drive " to actually drive deep change " is the new frontier. A great ad has to so something, not just change perceptions."
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Fox, Turner Near Sellout for Baseball Postseason
Los Angeles Times | October 03, 2010
With the postseason just days away, Fox is 90% sold out, and prices for both series are up in high single digit percentages compared with last year, according to a person close to the network.
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