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New TV Ad Plan Offers 500 Million SE Asian Viewers
WARC | December 04, 2009
A group of six Southeast Asian TV broadcasters has announced a new advertising package to enable marketers to reach an audience of up to 500 million consumers across the region.
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Comcast Taking Control of NBC Universal
USA Today | December 03, 2009
The deal, which values NBC Universal at $30 billion, will make Comcast a major power in television and movie production, theme parks, and the internet.
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Stations Partner on Mobile DTV Biz
TVNewsCheck | December 02, 2009
Determined to bring mobile DTV to market as quickly as possible, nine major TV station groups are banding together to develop practical service models, forge partnerships and possibly enter the business in a joint venture, according to broadcasters involved in the effort.
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Gloom Lifts Among US Agencies and Advertisers
WARC | December 02, 2009
Ken Pearl, ceo of Advertiser Perceptions, said "we were going in a downward spiral as it relates to optimism for the past two years. And, all of a sudden, we are seeing significant movement in the other direction."
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Nielsen Speeding Up Single-Source Measurement Plan
Broadcasting & Cable | December 01, 2009
Nielsen is fast-forwarding its plan to monitor viewers' Web habits in order to help clients understand, among other things, whether their advertising or TV promotion is working.
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Grey Cup Hits 6.1 Million on TSN, RDS
Media in Canada | December 01, 2009
The 2009 Grey Cup shot straight to the top to become the most-watched television program of the year in Canada, surpassing big ticket events including the Academy Awards, the Super Bowl and World Juniors hockey...Grey Cup 2009 likely had plenty of help from BBM's Portable People Meters, which launched Aug. 31, after the Super Bowl, Oscars and World Juniors.
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TW Cable Asks Subscribers: Rates Or Brawl?
MediaPost Daily News | December 01, 2009
Drumming up an unusual PR campaign, Time Warner Cable is asking its subscribers to decide how it should handle some upcoming big cable network rate hike negotiations.
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Death Gives Life to TV Web Ads
MediaPost Daily News | December 01, 2009
Elaine Haney, president of Tributes.com, states: "Through our co-branding efforts, we have been able to build tremendous value for both our media partners as well as our funeral home partners."
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What to Watch in 2010: Social TV
Forbes | December 01, 2009
"Female audiences can create conversations in and around TV shows with friends who are geographically dispersed. Imagine the possibilities: a viewer of a show might discover that a professional acquaintance has a common TV interest; two old college classmates can reconnect around a shared TV interest; relatives living in different cities can bond around a favorite show."
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Using "Fuzzy Analytics" to Accurately Measure TV Ad Performance
AdAge | December 01, 2009
TV (and offline tracking in general) can provide far more insight than most people think is possible. An understanding of "fuzzy logic" can help us make TV ad measurement nearly as precise as online measurement.
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GE Buys Out Vivendi Stake in NBCU
AdWeek | December 01, 2009
The most buzzed-about media sale in years inched another step closer to fruition late Monday as General Electric reached an agreement to buy the 20 percent stake in NBC Universal held by Vivendi.
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Young: Local TV News 'Alive And Well'
TVNewsCheck | Dec 1, 2009
Local TV news is "alive and well" and will survive the advent the internet and even the loss of Oprah, according to Fred Young, the retired chief of news for Hearst Television.
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Hyper-Local Online Video and the Future of TV
Seeking Alpha | November 30, 2009
"There is almost no pure Internet video online; 99% of it is television. That is a gigantic opportunity on all screens that in a new industry can complement, not replace, TV. But the new business models have to follow."
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Ad Spending Optimism Returns To Pre-Recession Levels
MediaPost Daily News | November 30, 2009
"We're ecstatic," says Ken Pearl, a partner of Advertiser Perceptions Inc., a media industry research firm that tracks the perceptions ad executives have about media. "Things are definitely showing signs of improvement."
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Sitcoms Still a Boon, If Stations Can Get Them
Broadcasting & Cable | November 29, 2009
The right sitcom can be a game-changer. So can the wrong one. You can own them forever depending on your deal. Sitcoms can help you take a huge step forward or a huge step backward.
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