Americans Ignore Internet Ads Far More Than TV
MediaPost Daily News | December 03, 2010
A majority of Americans say they ignore Internet ads - far more than television, radio and newspaper ads.
Read the whole story...
Fast Forwarding as Ad Strategy
MediaPost VidBlog | December 03, 2010
It turns out that we're not really skipping commercials so much as compressing them. People can process the images even when they get only one out of the 24 per second a video stream might show them.
Read the whole story...
Hockey Night In Canada Announces 3D Game Carriage
medicaster | December 03, 2010
Cable and satellite TV carriage of the first ever 3D presentation of CBC's Hockey Night In Canada has now been announced, with the first of two planned 3D broadcasts scheduled for December 11th, featuring the Toronto Maple Leafs and the Montreal Canadiens.
Read the whole story...
Nielsen To Marketers: Engage Viewers With Comedies
MediaPost Daily News | December 03, 2010
Nielsen says network comedies are on the rise - 5% higher in viewer engagement versus last year. New comedies are now outperforming new dramas by 7% this year. Nielsen says "Mike & Molly" ranks No. 1 in viewer engagement in all major demographic groups.
Read the whole story...
BBC Plans Global VOD Subscription Launch
Broadcasting & Cable | December 02, 2010
The BBC has confirmed plans to make its on-demand video iPlayer available outside the U.K. via a subscription iPad app sometime in the middle of 2011. No pricing or specific markets have been confirmed, but the U.S. would be a likely target for the early launches of the English-language service, given the popularity of shows like Torchwood and Top Gear on BBC America.
Read the whole story...
Netflix Ready for Primetime
New York Post | December 02, 2010
Netflix is making an aggressive play for in-season episodes of hit TV shows to expand its web streaming service. The company is in talks with studios about gaining access to current episodes of primetime shows and is willing to pay between $70,000 and $100,000 per episode, according to a person familiar with the matter.
Read the whole story...
Nielsen: Better Recall For Live Ads Than Animated
MediaPost Daily News | December 02, 2010
The Nielsen Company says viewers have a 22% higher live-action TV commercial brand recall over animated commercials. The brand index measure is the percentage of TV viewers who can recall the commercial and its brand 24 hours after viewing it.
Read the whole story...
TV Viewing Rises in UK
WARC | December 02, 2010
Consumers in the UK are now spending more time watching television, with advertisers also allocating greater resources to this medium.
Read the whole story...
Dish TV App Provides Full TV Everywhere Coverage
MediaPost Daily News | December 02, 2010
Dish Network says it is now the first pay TV service to provide full "TV Everywhere" service - all its channels and programming - on the iPad.
Read the whole story...
Local TV News Captures Viewers' Loyalty
MediaPost Daily News | December 01, 2010
In terms of news consumption across all media platforms, 55% of respondents said they prefer local TV as their medium for news. Web sites were second, at 19%.
Read the whole story...
Well, Hush My Mouth: Congress Is Moving Against LOUD Ads
The Wall Street Journal | December 01, 2010
The Commercial Advertising Loudness Mitigation, or CALM, Act follows rules set last year by a United Nations body in Switzerland on how to measure and clip broadcast volumes. The U.S. bill, inspired by decades of consumer complaints, should finally ban TV ads that blare louder than the programs they interrupt.
Read the whole story...
Magid Study Finds Little Cord Cutting
Broadcasting & Cable | November 30, 2010
Frank N. Magid & Associates annual survey of consumer video consumption patterns found increased consumption of video on alternative platforms but uncovered little evidence of people abandoning subscription TV services.
Read the whole story...
China TV Ad Spend to Jump 38.9% in 2010
Broadcasting & Cable | November 30, 2010
Fresh examples of the rapidly growing Chinese media market are abundant in Magna Global's new ad forecast, which predicts a 36.9% spike in television advertising for 2010 and a 21.4% growth in overall advertising.
Read the whole story...
POVs on How the Advertising Community has Changed - and Not Changed - Over the Years
Shoot Online | November 30, 2010
In interviewing a cross-section of the industry over the past year, Shoot have had divergent views yet some recurring themes"prominent among the latter being the paradox of needing to embrace change while not changing mainstay principles; in other words not changing or compromising on certain valued fronts can in some respects affect meaningful change.
Read the whole story...
Young Video Viewers Will Pay for Their Online TV
MediaPost VidBlog | November 30, 2010
The jury is still out on Hulu Plus and even on Apple's 99-cent episode rentals, but a new study by Ipsos finds that the younger demo is serious enough about on-demand viewing of TV online that they are willing to pay for it.
Read the whole story...
Aegis Media Unveils Canadian Edition of its Consumer Connection Survey
Marketing | November 30, 2010
"Younger adults aren't necessarily as adverse to advertising as they might have led us to believe. I think a lot of marketers say they're really hard to reach because they'll tell you themselves they don't watch TV. They do, but they just might watch it in a different way. They're not necessarily able to live their life by a TV schedule, but they're absolutely still consuming it."
Read the whole story...
Grey Cup a Win for TSN and RDS
Marketing | November 30, 2010
The CFL's Grey Cup championship game was watched by a television audience of 6.4 million on Sunday night according to BBM Canada, making it the second-most watched Grey Cup in history behind last year's game.
Read the whole story...
Assessing the Promise of Connected TV
Media Life | November 30, 2010
A new report from Futurescape, which publishes studies on web video and connected TV trends and innovation, concludes that while the road to TV connectivity will be long and quite bumpy, it will ultimately redefine television, including TV advertising.
Read the whole story...
Print Still Reigns, but More Retailers Turn to TV Ads for Holidays
Advertising Age | November 30, 2010
Many retailers are scrutinizing the budgets they do have and allocating more to TV. One-quarter of CMOs said they were spending most of their budget on broadcast this year, up from 13% a year ago. Best Buy is just one of the retailers increasing its presence on TV this holiday.
Read the whole story...
Panasonic Hits Road To Showcase Its 3DTVs
MediaPost Marketing Daily | November 30, 2010
Seeing is believing - particularly when it comes to in-home, 3D technology. In time for the holiday season (and as a possible way to goose sales), Panasonic is embarking on a 14-city, two-week mall tour showcasing its 3D television systems.
Read the whole story...
Status Quo: Pay TV Users Keep Cable, Satellite Subscriptions
MediaPost Daily News | November 29, 2010
Although new data suggests consumers are slowly abandoning pay TV services, one study says the vast majority intend to maintain traditional subscriptions with cable, satellite and telco TV/video companies.
Read the whole story...
LIN: Syndie TV To Share Space With Local Programs
MediaPost Daily News | November 29, 2010
"Because it's not news, we don't have the same standards that we have in terms of objectivity, so we can have a little bit of fun. We can have our hosts drink the Dunkin' Donuts' coffee mug ... we can do some product integration. We can have a chef on from a local restaurant and get outside the 30- and 60-second spots. ... Advertisers love new ideas being brought to the table."
Read the whole story...
Global Advertising Recovery Strengthens
WARC | November 29, 2010
Based on a weighted average of recent predictions from agencies, media companies and industry bodies, it is estimated that global spending will climb 4.4% in 2010 and 4.5% in 2011 at current prices.
Read the whole story...
What Will Be Google TV's Killer App?
NewTeeVee | November 28, 2010
Google is scheduled to launch the Android marketplace on Google TV devices in early 2011, which will potentially add a lot of new functionality to existing and future Google TV devices. So what will be Google TV's killer app?
Read the whole story...
How Advertisers End Up With 'That Guy'
brandchannel | November 28, 2010
Every so often, advertisers all look at one actor and decide he or she is the one that captures a mixture of the here-and-now and the particular product the ad will promote. This makes for an odd perfect storm of advertising for viewers, who all see one person playing different roles across different brand platforms.
Read the whole story...
|