Al Jazeera English Negotiating with Canadian Carriers
Media in Canada | November 27, 2009
Three years after its November 2006 launch, Al Jazeera English has received approval from the CRTC for cable and satellite distribution in Canada.
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Advertising Resurgence Hits the Spot for TV Networks
Los Angeles Times | November 27, 2009
Companies have been snapping up available commercial spots and agreeing to pay significantly higher prices than they did just five months ago. After pummelling traditional media companies for nearly two years, the advertising recession is showing signs of a recovery.
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Ahead of Black Friday, HDTVs Lead the Way: Survey
NewTeeVee | November 26, 2009
According to Retrevo"s Gadgetology survey, 30 percent of consumers shopping over the weekend want a new HDTV set, compared to 22 percent that are looking to purchase a new computer and just 14 percent that want a new Blu-ray player.
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O'Farrell Revives Bid to Sell Canadian Ads on US Avails
Media in Canada | November 26, 2009
Former Canadian Association of Broadcasters president and CEO Glenn O'Farrell has resurfaced with a proposal to sell ad time on US specialty channels' so-called local avails as an alternative to controversial fees-for-carriage.
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Nets Flourish with Fall Crop
Variety | November 26, 2009
While the death of network TV was predicted as an absolute certainty by some, the primetime business defied that logic. Network television has had a surprisingly strong fall overall, with more than a few shows performing above par and a few downright impressive.
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Traditional TV Channel Has a Brighter Future
Marketing Week | November 25, 2009
In case you are not aware of Vanyi-Robin and Flores-D"Arcais, the Barcelona-based pair may have found a way of shifting the media balance in favour of terrestrial free-to-air broadcasters while offering advertisers precisely targeted TV ads.
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Virgin Media Rolls Out On-Demand TV Advertising
Marketing Week | November 25, 2009
"By making the most of the flexibility and power of an on demand TV platform, we can develop creative campaigns and offer a new way to reach an already engaged audience."
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The Google-TiVo Deal: What It Means For You
PCWorld | November 24, 2009
"None of this is being used to actually target an individual," explains Google spokesperson Eric Obenzinger. "It's more about delivering more accurate reporting back to advertisers so they can inform their future budgeting decisions."
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Rogers Launches Canadianized Hulu Site
The Hollywood Reporter | November 24, 2009
"We're no longer in the cable TV business. We're in the video entertainment business," said Roger Purdy, VP of Video Product Management, as he unveiled a beta version of Rogers On Demand.
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Google Adds TiVo Data
AdWeek | November 24, 2009
"Google TV Ads is focused on enabling advertisers to target and measure television advertising more effectively," said Mike Steib, director of emerging platforms at Google. "This deal with TiVo will give advertisers access to even more anonymized viewership data, making Google's data set one of the best in the industry. Advertisers can use this data to understand which audiences and ads are most effective, which we think will ultimately lead to more relevant ads for viewers."
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Cheap and Cheerful for the Holidays
New York Times | November 24, 2009
For this year's holiday campaigns, many national retailers and top marketers are emphasizing discount prices or value-oriented messages.
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Hulu's Tough Choices
BusinessWeek | November 24, 2009
Hulu is reportedly in talks with cable providers about limiting access to the free online video site to only those viewers who already are paying for a cable TV subscription.
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US, Australia Spend Most on Ads Per Person
WARC | November 23, 2009
The US is the biggest market in the world in terms of adspend per capita, followed by Australia and Austria rather than nations with higher overall expenditure, according to WARC's World Ad Trends.
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