TV's Take Two
New York Post | November 26, 2010
With January just around the corner, that means the broadcast and cable networks will start premiering their midseason replacement shows, designed to plug leaks in prime-time schedules and replace shows that now reside in TV's vast graveyard.
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Affluent Viewers Love TV, Ads Reach Key Demo
MediaPost Daily News | November 26, 2010
Even with all the media options and wired, frenetic lifestyles, affluent adults are watching the same amount of TV as they did a year ago, according to a new report. Research shows that individuals in homes with incomes of $100,000-plus watch an average of 17.6 hours a week this year, tied with 2009.
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BCE, CTV Tell MPs Good Deal for Canadian Content
Marketing | November 26, 2010
While regulators have not yet approved BCE's purchase of CTV, both told a House of Commons committee on Thursday that their union is crucial. The companies say that without working together, neither can compete against a rapidly growing influx of online video content from unregulated companies like Netflix and Apple TV.
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Game On: Nat Geo Wants DVR 'Justice'
MediaPost Daily News | November 26, 2010
The National Geographic Channel is gambling on encouraging viewers to DVR its programs. With "Wild Justice" set to debut at the same time as an NFL game, Nat Geo is running a spot basically saying: "We're fans too, set the DVR and catch us later."
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TV Viewing Habits Continue to Evolve
WARC | November 26, 2010
Consumers are viewing increasing amounts of broadcast material through devices like laptops and mobile phones, but generally remain "loyal to the television set", a multimarket study has found.
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Adspend to Rise by Almost 8% in UK
WARC | November 26, 2010
By medium, television has enjoyed a 14% improvement in the opening ten months of 2010, the greatest increase overall. TV spend is also forecast to expand by 4% in 2011.
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Food Marketers Step Up Ads To Reach Home Cooks, Entertainers
The New York Times | November 25, 2010
Short on cash, many are dining and partying at home so the companies that market packaged foods like soup, candy, soft drinks, flour, canned and frozen vegetables, gravy, coffee, cake mixes, broth and cookies are out to reach them with bigger advertising budgets.
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FCC Begins Plan to Take Back TV Spectrum
TVNewsCheck | November 24, 2010
Next Tuesday, Nov. 30, the FCC will launch its rulemaking aimed at freeing up broadcast spectrum through repacking of the band and channel sharing. It will look for ways to improve the VHF band, suggesting that the FCC intends to drive more stations into the band as part of the repacking scheme.
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FilmOn Slapped With Restraining Order
MediaPost Daily News | November 24, 2010
A New York court has issued a temporary restraining order against FilmOn, the rogue video digital site, which has been re-airing TV networks' live transmissions since October.
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The Winning Formula: TV Creativity and Effectiveness
Thinkbox | November 23, 2010
TV advertising drives empathy and prompts the brain for action. It also acts as the spine of a campaign by priming messages on a host of levels, particularly those delivered via the internet.
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More Research Indicates Online TV Viewers Will Tolerate More Ads
MediaBuyerPlanner | November 23, 2010
Turner Broadcasting has released research, conducted with Magna Global, which the company says indicates a willingness by online video viewers to watch higher ad loads.
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TiVo Widens Losses, Misses Street
Reuters | November 23, 2010
Digital video recorder maker TiVo Inc. reported a wider quarterly loss as sales fell and it spent more on legal fees and research and development.
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Netflix Unveils Streaming-Only Plan, Lifts Prices
The Wall Street Journal | November 23, 2010
"We are now primarily a streaming video company delivering a wide selection of TV shows and films over the internet," Netflix Chief Executive Reed Hastings said.
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Viacom Fights Back, Blocks Google TV
MediaPost Daily News | November 23, 2010
Viacom is added to a list including NBC, Fox, ABC and CBS, which have declined to let Google TV act as a new digital TV distributor - one that would link up internet access of content to traditional TV sets.
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Senator Says Comcast/NBC May Have Broken Law
Reuters | November 22, 2010
Senator Al Franken, a critic of Comcast Corp's proposed deal for control of NBC Universal, asked the Justice Department on Monday to investigate whether the giant cable company had engaged in "illegal collaboration" concerning its intended target.
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CRTC Plans New Meetings on Media Integration
Marketing | November 22, 2010
Canada's broadcast regulator says he is concerned enough about vertical integration in the media to launch public hearings next spring, but currently has no idea if it is creating a problem.
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TV Is Going Mobile Big-Time In 2011
MediaPost Daily News | November 22, 2010
The Mobile Content Venture group says stations are pushing to upgrade technology on their stations - and by late 2011, plan to have at least two TV stations in each of the 20 top U.S. TV markets, sending live video to portable devices.
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