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Consumers not Scrimping on Entertainment Subscriptions
RBR/TVBR | November 20, 2009
According to the latest update to the "Entertainment Trends in America" consumer tracking studies conducted by The NPD Group, most forms of entertainment-content subscriptions have been maintained by consumers this year, despite the recession.
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Ad Alert: Affluent Viewership Up Among Big Four
MediaPost Daily News | November 20, 2009
More wealthy people are watching the major networks this season. So far, 11% more upscale viewers are tuning in to the Big Four, a figure propelled by a huge jump at Fox.
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Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
MediaPost Online | November 20, 2009
Microsoft's Xbox Live advertising group has been courting television advertisers in an effort to expand its game console service into a cable television station. Now the Redmond, Wash. company will have the metrics to back up the eyeballs, similar to the way Nielsen tracks TV viewers.
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CHCH Goes Neck-and-Neck with the Networks
Media in Canada | November 20, 2009
The champagne corks are popping at CHCH in Hamilton.
The local TV station, recently purchased for $12 by Channel Zero, has seen its supper-hour newscast become highly competitive this fall in nearby Toronto, the country's biggest and most lucrative advertising market.
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TV Ads, WOM Best Tools To Promote Shows
MediaPost Daily News | November 19, 2009
Television advertising is still tops for viewers when discovering and watching new programming - this according to a Knowledge Networks report.
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Spot Runner Debuts Online TV Buying Platform
MediaPost Daily News | November 19, 2009
Spot Runner, the West Coast media agency that made its name as a discount buyer and planner for TV advertisers, is launching a Web-based electronic TV buying and selling system.
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Coors Scores Ads On TiVo's NFL Coverage
MediaPost Daily News | November 19, 2009
In an unusual deal that will start this week, extending for the season right through all Super Bowl programming, Coors Light - a MillerCoors beer brand - will execute multiple messaging and content when consumers interact with NFL programming.
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Sony Aims for 5% Profit Margin
Globe & Mail | November 19, 2009
Sony Corp. aims to earn a 5 per cent operating profit margin in three years by turning its LCD TV and game operations profitable next year and launching 3D TVs and lithium-ion batteries for electric vehicles.
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CCTV Ad Auction: "China Is Like Noah"s Ark"
The Wall Street Journal | November 18, 2009
It"s time again for the live auction in which Chinese and multinational advertisers pledge spending for commercials on China Central Television, an equivalent of the U.S. networks" "upfront" ads sales that"s sometimes called China"s "economic Olympics."
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The auction results...
NBC, Cox: Dynamic Ad Inserts Add Value
MediaPost Daily News | November 18, 2009
"The capabilities for dynamic ad insertion have been proven, and there is significant value for the entire cable and advertising ecosystem - something we expect to confirm during the current trial with NBC Universal," said David Porter, vice president of advertising product development for Cox Media.
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AT&T: More Free TV Apps
MediaPost Daily News | November 18, 2009
AT&T is offering a measure of the interactive lead-generation advertising Canoe Ventures hopes to offer marketers nationally.
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Millionaire Slumdog?
Globe & Mail | November 18, 2009
Reality TV and game shows have proved to be huge hits with Indian audiences. From Indian versions of Who Wants to Be A Millonaire to American Idol and Big Brother, they all air on prime time.
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Calif. Targets TVs to Reduce Power Use
Associated Press, Nov 18 2009
Energy commissioners in California say that TVs use 10% of a home"s electricity and the energy draw could increase 8% per year as consumers buy larger televisions, add more to their homes and watch them longer.
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Univision, YouTube Partner For Extensive Programming Deal
MediaPost Daily News | November 17, 2009
The Spanish-language net said it will be using YouTube's leading Content ID technology to track user engagement and monetize Univision content uploaded by YouTube users.
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Open Sezmi: All-in-One TV Service Tested
MediaPost Daily News | November 17, 2009
Sezmi Corp. is the latest technology/media company wanting to make things easy for heavy media consumers -- and for TV advertisers as well.
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Comcast Aspires to be Major Global Communications Player
The Los Angeles Times | November 16, 2009
The cable TV giant's efforts to buy NBC Universal would give it two prizes that would put it on the same level as Disney, Viacom, Time Warner and Fox: a movie studio and broadcast network.
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New Congressional Bill: Smackdown On Kids' TV Ads
MediaPost Marketing Daily | November 16, 2009
The Healthy Kids Act would empower the FCC to limit the amount of advertising for food/drinks with certain levels of trans fat, sugars and sodium to two minutes an hour on weekends and three on weekdays.
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Major Advertisers Turn to Umbrella Branding
WARC | November 16, 2009
Major advertisers including Unilever, Heinz and Sony are all placing an increased emphasis on umbrella branding as part of their communications strategies, as they seek to emphasise values going beyond individual products or services.
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Fuel TV plugs into male auds
Variety | November 16, 2009
Six-year-old, Fox-owned Fuel TV has made it a priority to link its programming -- particularly its shows that target young males through action sports -- to cutting-edge music.
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Talking Back to the TV
The Wall Street Journal | November 14, 2009
Get ready for interactive television ads, as companies try to compete with the Web " and get consumers a lot more engaged.
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Could This Finally Be the Season for Web TV?
USA Today | November 14, 2009
We've heard that Web-on-your-TV convergence promise for more than a decade, with ambitious efforts to make it happen including AOL TV and WebTV Networks. Each time, the optimists have been wrong. This year might be different.
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