Fox Offers On-Air Make Goods Online
Adweek | November 19, 2010
Fox Broadcasting, desperate to provide ad time to compensate sponsors for ratings shortfalls this season, is floating a digital solution.
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TWC Bows Low-Cost Channel Tier
Mediaweek | November 19, 2010
Time Warner Cable on Thursday announced plans to introduce a new cut-rate video service designed to help reduce subscriber churn.
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What Goes Up, Doesn't Come Down: Nielsen Finds TV Defying Multimedia Gravity
MediaPost Daily News | November 19, 2010
In a trend that appears to defy media planning logic, if not actual physics, America's consumption of TV continues to expand, despite the expansion of other multimedia options. In an update to its quarterly "State of the Media" reports, Nielsen Co. indicates that U.S. consumption of television continues to expand, albeit with a little help from a frenemy: the DVR.
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Google Partners With Verizon Fios To Sell TV Ads
MediaPost Daily News | November 19, 2010
Under the deal, Google can place spots up for bid that run in local breaks on 50-plus cable networks on Verizon's FiOS service. Verizon has rights to sell that space, but will use Google as a proxy to try to bring in higher prices for some of it.
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TV Viewing Habits Evolving in the U.K.
WARC | November 19, 2010
Television viewing habits continue to evolve in the UK, with trends like simultaneous media use and the emergence of "social TV" reshaping popular behaviour.
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Discovery Chief Says Ad Market Gaining Strength
Reuters | November 18, 2010
The media company, whose cable networks include Discovery Channel, TLC and Animal Planet, showed in November a blistering 16 percent rise in third-quarter advertising revenue and a 23 percent increase in international advertising revenue.
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TV Watchers: Paid TV Beats Free
MediaPost Daily News | November 18, 2010
Motorola Mobility, a subsidiary of the big maker of cable set-top boxes, says consumers prefer paid television programming - cable, satellite or the internet - to free TV/video services.
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A Room With A View+: Ball State Launches Real-World Interactive TV Lab, Teams With Industry Players
MediaPost Daily News | November 18, 2010
At a time when Madison Avenue and the TV industry are still trying to get a handle on how viewers will respond and adapt to interactive TV features, a leading academic institution is teaming with industry players to launch a new state-of-the-art laboratory for resting how consumer attitudes and behaviors are affected by new forms of TV.
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Canadian Companies Team Up on 3D Content Delivery
Mediacaster | November 18, 2010
Montreal-based Sensio Technologies has signed an agreement with cable and communications company Videotron to launch a 3DTV content offering in Quebec. As part of its broadcasting activities, Videotron plans to launch a 3D content offering this December, with 3D movies via video-on-demand, sporting events, and concerts.
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About 25% of TV Viewers Expect to Upgrade to 3D in 18 Months, According to Survey
Broadcasting & Cable | November 17, 2010
About a quarter of TV viewers surveyed expect to upgrade to 3DTVs in the next 18 months, while 75% either currently own an HD set or plan to buy one in the same time frame, according to research from Motorola Mobility.
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Must-Stay TV: Longtime Viewers Remain Network Loyal
MediaPost Daily News | November 17, 2010
In a study, Rentrak Corp. Factfinder analysis showed that viewers of popular-ending TV shows can remain with a network. The TV research company discovered these results after surveying viewers of ABC's "Lost" and Fox's "24" -- two longtime shows that ended their series runs last season.
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TV Station Groups Enjoy Political Ad Windfall
MediaPost Daily News | November 17, 2010
This week, Wells Fargo released a report based on a conversation with political-ad guru Evan Tracey, where Tracey indicated that 80% of $3 billion in spending this year went to spot TV. He further indicated that cable TV gained share, but "not at the expense" of the spot market.
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Fuji Adds New Dimension To Ad Campaign
MediaPost Marketing Daily | November 17, 2010
"3D as a medium is such a hot word with audiences and consumer electronics manufacturers, we felt it was important to get one of our leading products in front of the audience."
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New Advertising Think Tank to Focus on Marketing to Children
Brand Republic | November 17, 2010
Credos, the new think tank created by the Advertising Association, is to focus its research on areas including improving understanding of advertising's impact on children and measuring advertising's contribution to the economy.
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Liberman TV Revenue Grows 30%
Broadcasting & Cable | November 16, 2010
Net revenue at Liberman Broadcasting was $30.7 million in the third quarter, an 11.6% improvement over the same quarter a year ago. Liberman's television segment revenue grew 29.6% to $14.3 million, while radio revenue was up slightly to $16.4 million.
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Consumers Set High Bar for Cause Marketing
Brandweek | November 16, 2010
As the new edition of Edelman's annual Goodpurpose study makes clear, consumer expectations have evolved in such a way that companies must make sure their involvement with causes amounts to much more than a marketing ploy.
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Samsung to Make January Announcement on Televisions With Google's Software
Bloomberg | November 15, 2010
A partnership between Suwon, South Korea-based Samsung and Google will follow a similar move by Sony Corp., the world"s third-largest TV maker. In October, the Japanese company began offering Internet-enabled TVs in the U.S. as consumer electronics manufacturers try to combat falling prices with products based on new technology.
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Do Online Viewers Watch Less TV? New Poll's Findings Might Surprise You
The Hollywood Reporter | November 15, 2010
One key finding of the survey, which will be unveiled this week: 84% of such viewers reported that they are watching the same amount, or more, regularly scheduled TV since they started streaming or downloading content to watch on their TV set. Importantly for TV distributors, 92% of these entertainment enthusiasts subscribe to a pay TV service, with only 3% reporting plans to give up their subscription.
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PIC, GreenLink Merge, Boon To Local TV Advertisers
MediaPost Daily News | November 15, 2010
David Hansfield, COO of PIC-TV, says: "The eye is on expanding local markets to create a national unwired network, as well as to expand syndicated programming and cable network [programming]."
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At P&G, Content Is Still King
Broadcasting & Cable | November 15, 2010
No company buys more TV time than Procter & Gamble, and it"s not a coincidence that its brands - including Charmin, Tide, Crest, Gillette, Old Spice, Pampers - are among the best known in the world.
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Eyes on Local TV as Marketers Look for Way to Connect
Advertising Age | November 15, 2010
Local advertising is getting more attention, particularly as smaller marketers - and national advertisers seeking to spend more heavily in specific regions and in smaller communities - have grown more sophisticated.
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O'Brien's Move to TBS Seen as Early Success for Viewers and Advertisers
Advertising Age | November 15, 2010
After all the hype and months of speculation over Mr. O'Brien's move from NBC to cable's TBS, the late-night "Conan" show is being viewed as an early success with both viewers and advertisers, and in fact, could change the dynamic of the late-night ad marketplace.
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