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A Modest Proposal to Cool the TV War
Toronto Star | November 13, 2009
What's missing from the debate before the CRTC is a policy idea that might partially address the issue, benefit Canadians and temper the looming corporate bloodshed.
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Disney Records Uptick In TV Ads
MediaPost Daily News | November 13, 2009
Walt Disney Company's recent improved TV advertising activity has given it some cautious optimism - this coming at the same time the company released mostly higher fourth-quarter results.
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Nickelodeon Study: Families Close, Most Share TV, Activities
MediaPost Daily News | November 13, 2009
A new study by the cable network, as part of an ongoing research effort with Harris Interactive called "The Family GPS," shows that 82% of families watch TV together. 77% of families watch movies together at home each week.
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Online Ads Are Booming, if They're Attached to a Video
New York Times | November 11, 2009
At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M."s, that ads on those videos command.
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Women Clicking for 'Virtual Currency' on Web
Mediaweek | November 11, 2009
Women are jumping at the chance to earn online points and virtual dollars, according to a new report from online marketing firm Q Interactive. The survey found that 78% of women who play social media games clicked on an ad or signed up for a promotion to earn virtual currency.
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Americans Channel More TV: Viewing Up 20% From 1999
MediaPost Daily News | November 10, 2009
Nielsen says U.S. TV viewers broke another record - increasing their consumption last year. The media research company said U.S. viewers watched 4 hours and 49 minutes of TV per day for the 2008-2009 season.
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Kids' Pay TV Station Set to Launch
news.com.au | November 10, 2009
Called KidsCo, the pay TV station, aimed at six- to 10-year-olds, will be launched in Australia on November 15, the 60th country around the world to get the channel.
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TV Viewing Hits Record High
TVNewsCheck | November 10, 2009
The growth in viewership can be attributed to several factors, including more TVs in homes, more channels to choose from and an increased usage of DVRs.
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High Fidelity HDTV Bows First Campaign-Supported Free Preview
Media in Canada | November 10, 2009
In a bid to bring eyeballs to its first-ever free preview month, High Fidelity HDTV has launched a focused media campaign in the Greater Toronto Area crossing print, radio, TV and online.
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BNN Creates Content for Standard Life
Media in Canada | November 10, 2009
BNN, in collaboration with The Gandolf Group, will conduct three different surveys about consumers' concerns in the financial marketplace, the results of each will be broadcast on BNN. A three-week promotion - with Standard Life brand visibility - will precede the broadcast on BNN. The first promo started last week, and the next two surveys will take place in January and April 2010.
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Study: Sports Fans Get More News Online Than From Any Other Source
Online Media Daily| November 9, 2009
While the internet is the most popular media source for sports content, it is not perceived as the best source. Overall, national TV sports networks are viewed by respondents as the best place to get sports information and news.
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Once Again TV, Not Film, Drives Lions Gate Growth
Los Angeles Times | November 09, 2009
The studio's TV business, on the other hand, continued to perform well, growing 30% to $88.9 million. The studio benefited from new episodes of its cable series "Weeds," "Mad Men" and "Crash," a 71% jump in revenue from its syndication unit Debmar-Mercury and an 80% jump in international TV sales.
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Nielsen Debuts Local 'Live Plus Same Day' Ratings in January
Broadcasting & Cable | November 09, 2009
Nielsen will unveil its Live + Same Day ratings in January in an effort to best represent viewing in the age of the DVR. Research showed that a large chunk of DVR playback occurred within an hour of the live airing.
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Retailers Boost Spending on Holiday Advertising
Wall Street Journal | November 09, 2009
For the first two weeks of October, retailers reached 35% more viewers"their "ad weight" in industry parlance"on national cable and network television than they did in the same period a year ago. "We are seeing increases across a large number of retail advertisers," says Jon Swallen, senior vice president of research at TNS. "Clearly they are trying to jump-start" their sales efforts.
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