3D TV Sets: Where Are We Now?
Toronto Star | November 12, 2010
The good news is that 3D is becoming a standard feature included in the overall price of the TV, at a only a slight premium to what you would pay for a top-of-the-line non-3D HDTV.
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China's Marketers Scramble for TV Time
BusinessWeek | November 11, 2010
China's embrace of brands is driving a big increase in ad spending. Television, especially state-run TV, is benefiting most of all.
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"Multi-Screen" Consumers Offer Opportunities
WARC | November 11, 2010
"Not only are multi-screen consumers more valuable, but the media multiplier effect can also make them more responsive," said Anita Caras, Microsoft's head of research, EMEA.
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Media Big Spur To Purchasing, TV Remains Key
MediaPost Daily News | November 10, 2010
For marketers, television continues to be a key part of decision making all the way through the purchasing funnel - from the broader awareness stage through interest, consideration, influence to go to a website or store, through making a purchase.
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GoogleTV Loses Fox TV, Gains Sony TV and Movies
Fortune | November 10, 2010
In the never ending flux of content providers that are enabling their content on GoogleTV, the product lost a major network but signed a movie studio.
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TVB Evaluates Set-Top Box Data To Enhance Local Measurements
MediaPost Daily News | November 10, 2010
Finding a way to deploy set-top-box data has become so urgent for local broadcasters that a consortium prompted by the TVB is launching its own feasibility study.
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Is HTML5 the Future of TV Apps?
NewTeeVee | November 09, 2010
TV apps are becoming big business, with forecasters predicting the connected device market will be a $1.4 billion market by 2014. But until now, developers who wanted to reach consumers on connected TVs and other living room devices have had to deal with an increasingly fragmented market.
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U.S. TV Networks to Stop FilmOn
Reuters | November 09, 2010
Four top U.S. television networks have asked a federal court to stop the internet video service FilmOn.com from offering TV channels over the web and on Apple Inc's iPad for free.
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Olbermann And O'Brien: TV Advertisers In Buying Mood For Big Personalities
MediaPost TV Watch | November 09, 2010
Another positive trend should benefit both shows. Currently, TV advertising for national cable and broadcast networks have seen scatter prices rocketing 20% to 30% or more over the 2010-2011 TV season pricing set last summer.
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TV Station Groups Benefit From Stronger Ad Climate
MediaPost Daily News | November 09, 2010
Mid-size TV station operators continue to see strong advertising results in their most recent reporting periods.
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HDTV Ownership Is High, Viewing Rates Low
MediaPost Daily News | November 09, 2010
Nielsen Company says 56% of TV homes have HDTV - which can boast one of the fastest adopted consumer technologies ever. But viewers haven't bought into all HDTV services.
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Comcast-NBCU to Cost Consumers
Adweek | November 08, 2010
If regulators approve Comcast's control of NBC Universal, it will cost consumers even more - $2.4 billion more over the next nine years. That's according to a study released today by the American Cable Association, which represents 900 small and medium-size independent cable companies.
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Web-to-TV Makes a Comeback With Spate of New Series
Advertising Age | November 08, 2010
"I definitely feel like we're in this renaissance of taking another look at generating original content for the web as incubators for original series and doing it in an economical way - as opposed to throwing tens of millions of dollars at it and creating vast content machines."
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Univision Up 9.1%: Digital Soars
MediaPost Daily News | November 08, 2010
Univision Communications pulled in 22% more in upfront dollar commitments than it did a year ago, the company said. It also attracted 55 new brands from new and existing advertisers that reserved space on the Univision and TeleFutura networks and cable channel Galavisi"n.
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Nielsen: Americans Saw 1.5 Million Ads, Spending Hits $4B
MediaPost Daily News | November 08, 2010
The Nielsen Company says the number of individual political TV messages grew by 5% or 70,000 in October 2010 versus the same time period two years ago - the presidential election - and more than twice its five-year average.
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Pay-TV Subscriptions Rise
WARC | November 08, 2010
The number of new subscribers to the global pay-TV market increased by 2% in the third quarter of this year, reaching some 692m overall, according to data from ABI Research.
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Global Adspend to Rise 4.8% in 2010
WARC | November 08, 2010
Global adspend is growing at a faster rate than previously expected, driven by emerging markets such as Brazil, Russia, India and China.
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Barrington Revenue Up 19%
Broadcasting & Cable | November 08, 2010
Barrington Broadcasting Group reported third quarter net revenue of $28.8 million, a 19.1% increase over the same quarter last year.
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Gray TV Reports 28% Revenue Gain
Broadcasting & Cable | November 08, 2010
Gray Television posted $85.3 million in third quarter revenue, a healthy 28% increase over revenue posted in the third quarter last year.
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Time Warner Cable Targets Rivals, Hulu with Look Back
Reuters | November 07, 2010
Time Warner Cable will launch a service to allow subscribers to watch some of their favorite shows three days after they've originally aired as it aims to stay ahead of the growing threat of cheaper Web video services like Netflix Inc and Hulu.
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Government to Loosen Grip on TV Advertising
The Hurryiet (Turkey) | November 07, 2010
The government"s ban on "product placement" advertising will be softened and the power of advertisement will reflect on the screens, Turkey"s minister of industry said Thursday in Istanbul.
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Google TV Gets Static
Adweek | November 07, 2010
The engineers at the search goliath appear to have pulled off the double whammy of disappointing the technorati and alienating the broadcast networks -- two constituencies crucial to getting Google TV off the ground.
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Junk Food Ads Flood Kids' TV
Victoria Times-Colonist | November 06, 2010
Canadian kids are targeted with more TV junk-food ads than kids in 10 other countries, including the U.S., a global study of TV advertising has found.
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Election Puts Political Ads on the Spot
Variety | November 06, 2010
One can easily argue that Whitman's largess in particular - setting a U.S. record by spending more than $140 million of her own money in futilely seeking political office - represented something of a test regarding the power of advertising: How much can TV sell a product with which consumers (or in this case, voters) aren't terribly familiar, while simultaneously tearing down her competitor?
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