Headlines Archive - Week of May 30, 2009
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- A Bear Turns Bullish on Canadian Economy
Marketing | June 05, 2009
Canada’s economy is poised for a turnaround that could come sooner and be stronger than many had thought possible, provided the high-flying loonie co-operates, two respected forecasters suggested Thursday in an unlikely meeting of minds on the aftermath of the recession. - Read the whole story
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- Auto Ads Will Kick Into Gear
Hollywood Reporter | June 03, 2009
Wall Street is trying to assess the impact of the General Motors bankruptcy on media companies, and at least one analyst's conclusions might surprise you. - Read the whole story
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- Targeted Ads, More Choices in FiOS TV's Future
PCWorld | June 03, 2009
Verizon Communications wants to give customers of its FiOS TV service a choice of how to buy and view video, while the carrier focuses on how to keep that customer watching the screen and using information about them to sell targeted advertising. - Read the whole story
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- GM Gets Down to Business With New Ad Campaign
Marketing | June 03, 2009
General Motors is undergoing a major facelift in bid to persuade North American consumers that it"s no longer the hulking truck and gas-guzzling SUV brand they once knew, but rather a new, fresh automaker with a focus on younger consumers and in touch with the restrictions of life in a tough economy. - Read the whole story
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