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Upfront: CW Grabbed 7% Ad Increase, CBS Expects To Match Fox Numbers
MediaPost Daily News | June 04, 2010
The CW copied what Fox did during the first part of the week -- doing a series of fast-and-furious season-long deals that close its upfront negotiations. Now other networks are finally moving.
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Prospects Improve for UK Advertising Market
WARC | June 04, 2010
According to the media unit of WPP Group, adspend levels in the country will rise by 4.2% year-on-year in 2010 to "11.9bn ("14.2bn; $17.5bn) overall.
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Nielsen Holdings Files to Raise $1.75 Billion in IPO
Bloomberg | June 03, 2010
"The market is volatile, but this is a solid brand," said Paul Schaye, managing partner of Chestnut Hill Partners, which helps private-equity firms identify investments. "Private-equity funds are of certain vintages, just like wine. At some point, you have to pop the cork and drink it."
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Social, Mobile Sparking Heavier Use Of Media, Especially TV/Internet
MediaPost Daily News | June 03, 2010
Heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the internet simultaneously, according to findings of new research being released by Knowledge Networks.
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UK Ad Revenues Set to Jump Due to TV Spend
Reuters | June 03, 2010
Advertising revenues in Britain are set to jump this year due to a sharp increase in spending on television ads, a leading media buyer predicted on Thursday, forecasting growth of 4.2 percent.
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ABC May Start Online TV Subs
MediaPost Daily News | June 03, 2010
"In order to better understand our audience as the digital marketplace evolves, we constantly conduct research on a variety of subjects to garner useful insights. We are always interested in learning more about how consumers think about content windowing, subscription options and new digital delivery methods, which may or may not ever come to pass."
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Porn Stars in 3-D Lure Consumers to New Sony, Panasonic TVs
Bloomberg Business Week | June 02, 2010
Porn star Mika Kayama is at the frontier of a push to develop videos and content in Japan that Sony Corp. and Panasonic Corp. need to lure customers for their new 3-D televisions.
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Upfront TV Ad Market Moving Fast, Fox Sells Out A Big Chunk
MediaPost Daily News | June 02, 2010
The TV upfront advertising market is moving fast and furious, with Fox - the leading broadcast network - nearly completing a big chunk of its upfront negotiations, according to a number of executives, well ahead of other networks.
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Television Still Master of the Media Universe
Toronto Star | May 31, 2010
When you add television use in the home, watching video on the internet and watching video on mobile, television share is a whopping 99 per cent. Another critical fact is that the actual amount of television people watch, about 300 minutes per day, continues to hold or exceed levels that have remained constant for more than 40 years.
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TV Ads Still Play a Unique Role in U.S.
WARC | May 31, 2010
"By every measure, television reaches more consumers every day than newspapers, magazines, radio, the internet and mobile media," Susan Cuccinello, the TVB's svp of research, says.
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Your Ad Here...and Here
Broadcasting & Cable | May 31, 2010
When McDonald"s contracted to have its branded iced coffee cups on the set of KVVU Las Vegas" morning newscast in 2008, the fast-food behemoth got way more bang for its buck than it had bargained for. The Las Vegas Sun wrote about the product placement play, as did The New York Times a day later.
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Apple-Google Fight is Expected Over the Future of TV
Los Angeles Times | May 29, 2010
One week after Google announced its bid for the hearts and eyes of America's TV viewers with Internet-based Google TV, its Silicon Valley rival is reportedly poised to overhaul its own offering, Apple TV.
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