Headlines Archive - Week of May 23, 2009
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- Consumer Confidence Up Sharply
Supermarket News | May 27, 2009
Consumers appear to be much less pessimistic about the economy than they were a few months ago, according to The Conference Board Consumer Confidence Index for May, issued Tuesday. - Read the whole story
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- TV Expert Says Networks Must Embrace SEO
Braftton.com | May 27, 2009
As more Americans go to the internet to watch some of their favorite shows, the line between television and computer is blurring and one industry expert says TV needs to embrace search engine optimization (SEO). - Read the whole story
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- Web Needs TV, But TV Doesn't Need Web
TVNewsday | May 27, 2009
What some find amazing in this year of hunker-down-and-tough-it-out TV leadership is the notion that TV stations somehow need to be spending considerable resources on their own Internet sites and serving up, for free, their best news and entertainment content to a hostile competitive medium. - Read the whole story
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- Sustainability is More Important Than Ever
MediaPost Publications | May 27, 2009
One of the real concerns of sustainability advocates is that the stagnant global economy will put pressure on businesses to freeze, moderate, or even eliminate sustainability-oriented programs and messages. - Read the whole story
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- Madison Avenue Flirts With 3-D
Wall Street Journal | May 26, 2009
Papa John's International, the U.S. Postal Service and General Electric have begun to incorporate "augmented reality," or AR -- a technology that lets consumers interact with hologram-like images -- into their marketing. - Read the whole story
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- TV Still Leads
New York Times | May 25, 2009
Why, as network television has been sliced in half in terms of audience in the last few decades, do marketers still buy in? - Read the whole story
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