'Glee'-ful: Ratings Grow, Downloads Sing MediaPost Daily News | May 28, 2010 With ratings now regularly in the 4.5 to 5.0 rating range among 18-49 viewers - up from mid-3 ratings in the fall of 2009 - "Glee" is equally upbeat about its digital music downloads. Read the whole story...
Time Warner: Digital Good for Media The Hollywood Reporter | May 27, 2010 In terms of economics, "digital is good," says Time Warner chairman and CEO Jeff Bewkes, citing more and better ways for people to consume content, greater flexibility for companies in pricing and windowing, "dramatically" lower distribution costs and the ability to build direct relationships with consumers. Read the whole story...
More Viewers Watch Syndie Shows Live MediaPost Daily News | May 27, 2010 In a growing PVR world, syndication is again making the case for delivering plenty of young viewers to advertisers - especially viewers who watch live commercials. Read the whole story...
Advertising Revenues Return to Growth WARC | May 27, 2010 "With the economy turning from recession towards growth, marketers appear to be more confident about a pickup in consumer activity and have increased ad budgets to support their brands," Jon Swallen, svp, research at Kantar Media, said. Read the whole story...
Ad Spending Rebounded in First Quarter for First Gain in Two Years AdAge | May 26, 2010 Ad spending in the U.S. finally rebounded in the first quarter of this year, the first year-over-year increase in two years and the biggest since the first quarter of 2006. Read the whole story... 3DTV 2010: Standards, Education, Content Critical To 3D Adoption Broadcasting & Cable | May 25, 2010 The lack of an industry standard for glasses, and a dearth of content and consumer knowledge, are the biggest obstacles to 3D TV adoption, according to two of the format's earliest marketplace proponents. Read the whole story... Future of TV is 3D, Canadian Pioneer Tells Banff, Cannes Broadcaster | May 25, 2010 Broadcasters in Canada and worldwide are delivering 3D content and launching 3D channels. From the movie theatre to the iPhone and on all screens in between, 3D is seen as the future of digital media and broadcast television. Read the whole story... Adults Spend Twice as Much Time on TV Than Web Broadcasting & Cable | May 25, 2010 People age 18-plus watched 319 minutes of television a day, according to the Media Comparisons Study 2010 commissioned by the Television Bureau of Advertising (TVB). That figure more than doubles the time spent on the Internet (156.6 minutes). Read the whole story... GE, Wal-Mart Lead Response to New "Megatrend" WARC | May 25, 2010 General Electric, Wal-Mart and Clorox are among the companies responding most effectively to the challenges presented by the global "megatrend" of sustainability. Read the whole story... Was 'Lost' Finale an Event? AdAge | May 24, 2010 Advertisers seem willing to fork over high prices for audiences that may not be the TV industry's biggest, but may well be among its most intensely interested. Read the whole story... Sponsorship Retains Appeal Amongst Advertisers WARC | May 24, 2010 "The ability of different sports to reach a plethora of consumers ranging from interests in clothing and mobile phones to a cold beer makes the industry an invaluable company resource." Read the whole story...
Read the whole story... 3DTV 2010: Standards, Education, Content Critical To 3D Adoption Broadcasting & Cable | May 25, 2010 The lack of an industry standard for glasses, and a dearth of content and consumer knowledge, are the biggest obstacles to 3D TV adoption, according to two of the format's earliest marketplace proponents. Read the whole story... Future of TV is 3D, Canadian Pioneer Tells Banff, Cannes Broadcaster | May 25, 2010 Broadcasters in Canada and worldwide are delivering 3D content and launching 3D channels. From the movie theatre to the iPhone and on all screens in between, 3D is seen as the future of digital media and broadcast television. Read the whole story... Adults Spend Twice as Much Time on TV Than Web Broadcasting & Cable | May 25, 2010 People age 18-plus watched 319 minutes of television a day, according to the Media Comparisons Study 2010 commissioned by the Television Bureau of Advertising (TVB). That figure more than doubles the time spent on the Internet (156.6 minutes). Read the whole story... GE, Wal-Mart Lead Response to New "Megatrend" WARC | May 25, 2010 General Electric, Wal-Mart and Clorox are among the companies responding most effectively to the challenges presented by the global "megatrend" of sustainability. Read the whole story... Was 'Lost' Finale an Event? AdAge | May 24, 2010 Advertisers seem willing to fork over high prices for audiences that may not be the TV industry's biggest, but may well be among its most intensely interested. Read the whole story... Sponsorship Retains Appeal Amongst Advertisers WARC | May 24, 2010 "The ability of different sports to reach a plethora of consumers ranging from interests in clothing and mobile phones to a cold beer makes the industry an invaluable company resource." Read the whole story...