Headlines Archive - Week of May 16, 2009

• Study: Only 8 Percent of Teens Watch TV Online
  Hollywood Reporter's Live Feed | May 23, 2009
  In a nationwide survey of 1,250 broadband households and separate sample group of 250 teens aged 12 to 17, Leichtman found that only 8% of respondents watch repurposed TV shows online. - Read the whole story

• Consumer Optimism Growing Steadily
  Financial Post | May 21, 2009
  Canadian consumers are becoming increasingly confident about the prospects for an economic recovery and appear ready to start spending again, according to a national confidence survey. - Read the whole story

• Nielsen: TV Viewership Rises, Medium Still Dominant
  MediaPost Publications | May 21, 2009
  Television viewing numbers continue to rise -- albeit slowly -- gaining over 1% in new viewers and 2% in overall usage in the first quarter of this year. - Read the whole story

• By Any Screens Necessary: TV, Internet and Mobile Viewing All Up (But Mobile's Way Up)
  MediaPost Publications | May 21, 2009
  Thanks to "strong" brand marketing and major media events, online video usage among U.S. consumer grew 13% year-over-year and mobile jumped more than 50%, according to new data from Nielsen's "Three Screen" report. - Read the whole story

• Ad-ology: Keep Advertising in Tough Times
  BizReport | May 20, 2009
  Ceasing to advertise during economically challenging times could harm your business, according to recent research from Ad-ology Research. - Read the whole story

• Social Media Fails to Manifest as Marketing Medium, Report Likens Twitter to TiVo: More Hype Than Reality
  MediaPost Publications | May 20, 2009
  Social media has reached critical mass, with 83% of the Internet population now using it - and more than half doing so on a regular basis - according to new research being released today by Knowledge Networks. - Read the whole story

• Cablevision Plans to Offer Travel Bookings on TV
  MediaPost Publications | May 19, 2009
  Cablevision is in talks to offer an interactive travel service on TV in competition with travel Web sites such as Expedia and Orbitz. - Read the whole story

• TV Advertisers Are Offered Closer Ties With Content
  New York Times | May 19, 2009
  At a presentation on Wednesday, Turner Entertainment Networks - part of the Turner Broadcasting System unit of Time Warner - intends to announce the expansion of the initiative, called TV in Context. - Read the whole story

• Youth First Learn About Brands on TV
  WARC | May 19, 2009
  A quarter of young consumers say they first learn about brands on TV, while 60% agree the medium has a role in shaping which products they buy, a study undertaken among 12-24 year olds in five major markets has found. - Read the whole story

• TV Still Most Popular Form of Media
  WARC | May 19, 2009
  Watching television remains the dominant media pastime among consumers worldwide, with the average claimed daily viewing time reaching three hours and 20 minutes, according to research from TGI across a number of major markets. - Read the whole story

• Dial Increases Spending to Fight Recession
  Advertising Age | May 18, 2009
  A recent article in Advertising Age reports that all five of Dial's largest brands will simultaneously have substantial consumer marketing campaigns this year -- including TV, print and digital -- led by Energy BBDO, Chicago. - Read the whole story

• Broadcast Distributors Call for More Mobile Media
  Mediacaster | May 18, 2009
  The growth of mobile multimedia services is seen as the renaissance of TV, with the ability to deliver video content anywhere, anytime, to any screen. - Read the whole story

• ABC Shows Merge for Ad Campaign
  Variety | May 17, 2009
  Somewhere in Pacific Palisades, characters from ABC series such as "Lost" and "Desperate Housewives" eat, sleep and play together in the same house. - Read the whole story