|
PopBox And RealD Bring 3D TV Into Homes
MediaPost Online Daily | May 21, 2010
A licensing agreement between PopBox and 3D technology provider RealD gives consumers three dimensional content on their television through an Internet-connected box in the home.
Read the whole story...
Google Pairs With Sony, Best Buy, DISH On TV
MediaPost Daily News | May 20, 2010
Google announced it would develop an open platform to bring the World Wide Web to the television, and it has enlisted partners such as Intel, Sony, Logitech, Best Buy, DISH Network and Adobe to help.
Read the whole story...
Meredith CEO Excited By TV Market
MediaPost Daily News | May 20, 2010
The M&A market for TV stations - which was robust before the economic slowdown and then virtually nonexistent - looks to be positioned for a fast recovery, according to Meredith Corp. CEO Stephen Lacy. "I think those TV assets are going to be hot," he said.
Read the whole story...
Uptempo TV Biz at Upfronts
Variety | May 20, 2010
"Network TV is still the big tent," says Les Moonves. "More people watched 'NCIS' this season then went to see 'Avatar.' "
Read the whole story...
Ad Firm Business Picking Up, Finds Survey
Mediaweek | May 19, 2010
More signs that the economy is turning around: A new Strata survey of national ad firms found 47.3 percent felt their business picked up in the first quarter, almost double the portion who felt their business was improving a year ago.
Read the whole story...
A&E Touts Neurological Tests To Enhance Ad Effectiveness
MediaPost Daily News | May 19, 2010
Advertising in "Intervention" ranked as more effective in generating viewers' emotional engagement in each of six advertising categories, compared to the identical advertising that ran in a drama from another network.
Read the whole story...
U.S. TV Viewers Engaged With Ads
WARC | May 19, 2010
A majority of consumers in the US watch TVs ads for the entire duration of a commercial break. "In short, when the commercials come on, people stay with the TV," said Laura Cowan, chair of the CRE's media consumption and engagement Committee.
Read the whole story...
Online Complemented Olympic TV Viewing
Marketing | May 19, 2010
Many in broadcast television see online viewing as the enemy of prime time. But if content is well-integrated across both platforms and advertisers buy in across the board, the multiple-screen household seems less like a threat and more like an opportunity.
Read the whole story...
2010 NYC Upfronts: Day 1
Media in Canada | May 18, 2010
It's May in New York City, the time of year when the networks reveal their plans for the 2010/11 TV season and network affiliate types, US buyers, clients and a few Canucks all gather to see and pass judgment.
Read the whole story...
Study: TV Essential For Driving Sales
TVNewsCheck | May 18, 2010
A new study released today by MarketShare Partners (MSP), a marketing analytics firm, in conjunction with Fox Broadcasting Co., finds that television remains a central driver of sales results for major advertisers.
Read the whole story...
TV Ads Boost Sales and Brand Metrics
WARC | May 18, 2010
A survey of consumers discovered that 67% of participants believed advertising on TV was an "essential" factor in driving brand recognition. Some 54% of respondents added that they felt "closer" to goods that regularly featured in TV spots, and in seeming confirmation of this assertion, 58% of firms which had boosted their outlay on TV ads in each of the last three years enjoyed above-average growth in brand preference.
Read the whole story...
Credit Suisse Alters Ad Forecasts, 2011 Gets Slight Uptick
MediaPost Daily News | May 18, 2010
A new report suggests that the historical trend of ad spending increasing in line with GDP upticks may be fraying. A principal reason: newspapers and magazines, which have driven ad spending for so many decades, are now under much-publicized pressure. Expected healthy growth in the Internet, cable TV and outdoor is not expected to make up for "substantial declines" in newspapers.
Read the whole story...
Google and Intel Expected to Announce "Smart TV" With Sony
Venture Beat | May 17, 2010
Web-connected TVs have been shipping for some time. But these latest TVs " including a Sony Bravia model " would use Google"s Android operating system and a consumer electronics version of Intel"s Atom microprocessor.
Read the whole story...
Nielsen Ratings Controversy Still 'Live'
Mediaweek | May 17, 2010
Nielsen eliminated the live metric and replaced it with live-plus-same-day on April 1, but not without a lot of controversy in the months leading up to the move. The 4As, among others in the agency community, asked Nielsen to reconsider its decision, but in the end, TV stations won out. Live data is available"but only in custom reports.
Read the whole story...
TV Apps to Bring in $1.9B by 2015
NewTeeVee | May 17, 2010
Apps distributed through set-top boxes and connected TVs will generate close to $1.9 billion by 2015, according to a new report from GigaOm Pro analyst Paul Sweeting. The huge growth will be driven in part by the accelerated adoption of connected TVs.
Read the whole story...
In Praise of the Original Social Media: Good Ol' Television
Advertising Age | May 17, 2010
For all the buzz and obsession about social media, old media still rules our lives. (It's amazing how often we use new media to talk about what old media is up to.) And of all the old media, TV maintains the tightest grip on our collective consciousness.
Read the whole story...
TV Adspend in Asia Pacific Tops Western Europe
WARC | May 17, 2010
Television advertising expenditure in Asia Pacific surpassed the figure recorded in Western Europe in 2009 for the first time since records began, according to a new study.
Read the whole story...
|