Headlines Archive - Week of May 09, 2009
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- Angry Ads Seek to Channel Consumer Outrage
New York Times | May 14, 2009
The mad men of Madison Avenue are really mad these days, creating a spate of angry advertising campaigns that seek to channel the outrage, frustration and fear felt by consumers hit hard by what some are calling the Great Recession. - Read the whole story
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- TVA Income Grows by $1M
CARTT | May 13, 2009
Quebecor's television division, TVA Group, reported a net income of $6.5 million the first quarter of 2009, compared with a net income of $5.5 million for the corresponding quarter of 2008. - Read the whole story
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- Might Brand Advertising Be Poised to Rebound?
Advertising Age | May 13, 2009
A recent article in Advertising Age reports that based on conversations with some of the senior marketers attending the ANA's "Brand Building in Tough Times and Beyond" conference one might believe that we're about to see an uptick in brand advertising. - Read the whole story
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- CBS TV Distribution Brings Forth 'Blah Girls'
Hollywood Reporter | May 13, 2009
CBS Television Distribution and Katalyst Media, a branded social content studio co-founded by Ashton Kutcher and Jason Goldberg, will partner on an animated series centered on the "Blah Girls," which are currently featured at blahgirls.com. - Read the whole story
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- TV Elevates Brand Status and Quality With Young People
MediaPost Publications | May 13, 2009
According to study results released by MTV Networks International, reported by MarketingCharts, television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing. - Read the whole story
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- 'Nightline' Develops Twitter Program
TVNewsday | May 11, 2009
ABC News' Nightline is expanding its ongoing relationship with Twitter to develop NightTline, a new half-hour digital program hosted by the show's anchors and correspondents that provides a forum for viewers to simultaneously discuss and debate the news of the day through Twitter. - Read the whole story
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- Unilever Promises Marketing Blitz
WARC | May 11, 2009
New Unilever chief executive Paul Polman is promising a second quarter marketing blitz to "re-ignite volume growth" after the company reported mixed results in the first quarter of this year. - Read the whole story
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- Hybrids Battle for Green
Wall Street Journal | May 11, 2009
With sales of hybrid vehicles sinking, a green-advertising battle is erupting between Toyota Motor's new Prius and Honda Motor's new Insight. - Read the whole story
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