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TV Futures: Double-Digit Price Gains, Single-Digit Revs
MediaDailyNews | May 14, 2010
A JP Morgan survey said 60% of respondents see double-digit percentage cost-per-thousand (CPM) price growth in broadcasting, with 55% saying that cable networks will also get to those levels. Morgan said these results confirm the strength of the scatter market, which has been rocketing up 25% or more.
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Upfront Market Expected To Sell Fast
MediaDailyNews | May 14, 2010
The TV upfront advertising market is looking to return to its old ways, with the TV advertising upfront demand increasing by 10% and all signs point to a TV marketplace similar to the 1980s and '90s: a hot and early upfront sales period.
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Optimedia: 'Gossip,' 'Glee,' Power Content Ratings
MediaPost Daily News | May 14, 2010
Media agency Optimedia U.S. again reminds us it's not just about TV ratings - there are many factors to consider when buying advertising time in TV shows.
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TV Technologies: New Devices Demand New Biz Model
MediaPost Daily News | May 13, 2010
Growing new media technologies are good for video content in a general feel-good, blue-sky scenario - but TV networks and movie studios still want a real business model.
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With TV Everywhere, Pay TV Seek to Fend Off an Apple Invasion
Los Angeles Times | May 13, 2010
Fearful that they'll suffer the same fate as the music business, television firms are racing to come up with services such as TV Everywhere, which would let paying customers view shows on any device.
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Comcast, DirecTV To Air ESPN 3D Casts
MediaPost Daily News | May 13, 2010
"Obviously, you're looking at a world where there are very few 3D sets out there and the ability to transmit still has some limitations ... [but] as is the case with any technology that makes the experience better ... it's worth spending money to develop. And ultimately [it] will create value. But this is slow going, and we're just looking at the beginning."
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Comcast to Make Your iPad a Giant Remote
Macworld | May 12, 2010
Judging from the press release, "remote" may be a bit of a misnomer for this app, considering the slew of features it comes with. In addition to controlling your TV viewing experience.
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Disney: ABC, ESPN See Ad Growth
MediaPost Daily News | May 12, 2010
In Disney's second fiscal quarter, revenue for the 10 owned-and-operated ABC stations was up 20% versus a year ago. But last year, dollars declined 30%, meaning the business still came in below 2008 levels.
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Ad Bonanza: Most Viewers Are Watching Commercials
MediaPost Daily News | May 11, 2010
New dramatic research suggests the majority of viewers don't leave the room during commercial breaks - or even change channels. What are they doing? It may come as a shock to TV marketers that have been told otherwise: Viewers are watching TV commercials.
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A Very Good Year for Hispanic TV
The Wrap | May 11, 2010
The English-language broadcast networks may be upbeat about the potentially strong upfront ad marketplace for the 2010-11 season, but Spanish-language broadcast networks Univision and Telemundo are ecstatic. They anticipate a potential $1.5 billion take between them.
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3DTV Work Left to Be Done
Multichannel News | May 11, 2010
While cable operators can deliver 3DTV today in a "frame compatible" mode to viewers, there is still a considerable amount of work and research left to be done to improve the experience and quality of video delivered to the home.
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FCC OKs Set-Top Box Outlet Blocking
TVNewsCheck | May 11, 2010
Federal regulators are endorsing Hollywood's efforts to let cable and satellite TV companies turn off output connections on the back of set-top boxes to prevent illegal copying of movies. The decision by the FCC is intended to encourage studios to make movies available for home viewing on demand soon after they hit theaters or even at the same time.
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Satellite, Telco TV On Rise
MediaPost Daily News | May 11, 2010
Online video leading to mass cord-cutting? Not according to research showing that homes paying for TV service increased again in 2009, nearly passing 100 million.
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TiVo, Millward Team To Determine Most-Watched TV
MediaPost Daily News | May 11, 2010
The strategic pairing will combine custom consumer segmentation investigations from Millward Brown with TiVo's audience viewing information to produce brand-specific TV audience data.
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Interactive Viewing: Cable Launches SelecTV
MediaPost Daily News | May 11, 2010
Getting closer to better targeting viewers for TV advertisers, the cable industry - with Canoe Ventures leading the charge - announced a new industry-wide interactive advertising/programming initiative, SelecTV.
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WashPo's TV Division Up 20%
MediaPost Daily News | May 10, 2010
Revenue for the Washington Post Co.'s broadcast division increased 20% in the first quarter of 2010 to $73.5 million. The company attributed the rise in revenue and operating income to improved ad demand in all markets.
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Beware the Numbers
Marketing Magazine | May 17, 2010
Not all research studies are created equally, say CTV’s ROB DILWORTH, Canwest’s KATHY GARDNER and TVB’s THERESA TREUTLER...For years, studies have been published that infer the demise of television due to increased usage of the Internet. While these studies might make headlines, insufficient attention is paid to their context.
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