Headlines Archive - Week of May 02, 2009

• Radio, TV Stations Drove $805 Million in Online Dollars
  Radio Business Report | May 08, 2009
  According to new research from BIA Advisory Services broadcasters are showing signs of progress by developing Internet revenue for their stations. - Read the whole story

• Social Media Ad Metrics Unveiled
  Media In Canada | May 08, 2009
  A new set of media ad metrics definitions have just been released by the Interactive Advertising Bureau (IAB) in the US, developed to help marketers, broadcasters and advertisers measure the value of social media campaigns and help quantify and describe the shift in the online sphere. - Read the whole story

• BIA: TV, Radio Net Revs to Grow 18%
  MediaPost Publications | May 08, 2009
  Chantilly, Va.-based BIA Advisory Services says TV and radio stations will have an 18.6% compounded growth rate over the next four years. - Read the whole story

• Google Chrome Ads Coming to TV
  CNET | May 08, 2009
  Google plans to make its first foray into the old-fashioned world of television advertising with spots promoting its Chrome browser this weekend. - Read the whole story

• In a Downturn, Ads Should Focus on 'Value'
  Adweek | May 07, 2009
  What is the most effective tone for advertising during a recession? - Read the whole story

• Chrysler Returns With National TV Ad Buy
  Advertising Age | May 07, 2009
  A recent article in Advertising Age reports that Chrysler, which has been operating since last Friday in Chap. 11, is breaking a national prime-time TV campaign May 11 to try to build consumer confidence in its Dodge, Jeep and Chrysler vehicle brands. - Read the whole story

• Murdoch Says Worst of Advertising Downturn Is 'Over'
  BizReport | May 07, 2009
  Chairman Rupert Murdoch, commenting on the most severe worldwide economic downturn in decades, said "it is increasingly clear that the worst is over." - Read the whole story

• Study: Web-To-TV Could Reach $3 Billion in Revenue
  BizReport | May 07, 2009
  Very soon, most consumers will be logging on to the Internet to watch their favorite programs and that could drive up to $3 billion in revenue for Web-to-TV streaming services by 2013. - Read the whole story

• VideoEgg Introduces Attention Metric
  BizReport | May 07, 2009
  A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising. - Read the whole story

• How Starbucks Could Do TV Ads
  BusinessWeek | May 06, 2009
  For now, the slumping coffee chain has launched a print ad campaign. To avoid diluting the brand's cachet, TV spots would require finesse. - Read the whole story

• ABC News Launches YouTube Channel
  TVNewsday | May 06, 2009
  ABC News announced today the launch of its branded channel on YouTube, youtube.com/ABCNEWS, featuring short-form news content. - Read the whole story

• NBC 'Infronts': TV Is Alive and Not So Badly Off
  Media In Canada | May 06, 2009
  Mediacom's EVP director of trading Helena Shelton shares the scoop from yesterday's more intimate, low-key "infronts" at NBC in New York. - Read the whole story

• Bright Spot in Downturn: New Hiring Is Robust
  New York Times | May 05, 2009
  Deep in the maw of the deepest recession since the Great Depression, millions are still being hired. - Read the whole story

• M2 Universal Shows Low Audience Support for Fee-For-Carriage
  Media In Canada | May 05, 2009
  M2 Universal yesterday added its voice to the fee-for-carriage debate by releasing research that shows a significant percentage of Canadians would not be willing to pay more to receive CTV, Canwest or CBC signals. - Read the whole story

• Moms Say Marketers Ignore Their Needs
  Brandweek | May 05, 2009
  Marketers have made great strides in recent years to better understand and connect with moms. - Read the whole story

• A Tech Company's Campaign to Burnish Its Brand
  New York Times | May 05, 2009
  Ad agencies usually hang on their clients' every directive. But when Intel was developing its biggest advertising campaign in years, it handed a carefully thought-out brief to the ad agency Venables Bell & Partners. - Read the whole story

• TV Week Shuts Down Print Production
  Variety | May 05, 2009
  Trade magazine Television Week, which has covered the business of TV programming for more than 25 years, is shutting down its print publication at the end of the month. - Read the whole story

• Zappos Turns to TV
  Footwear News | May 05, 2009
  In the beginning, Zappos.com relied on word-of-mouth to build brand awareness. Now it has achieved the final stage of its evolution - with a TV campaign airing on major cable networks. - Read the whole story

• T.J. Maxx, Marshalls Team Up for TV, Guerilla Effort
  Adweek | May 04, 2009
  T.J. Maxx and Marshalls, in their first joint national effort, are running humorous TV spots to tout their stores as a "third option" for fashion-conscious consumers to afford designer clothing. - Read the whole story

• Ford Still Driving TV Deals
  Mediacaster | May 04, 2009
  Ford has signed on as a major sponsor of CNN's Black in America 2. The African-American-focused news special attracted a diverse and relatively large audience when the first installment premiered last summer. - Read the whole story

• Web-To-TV Video Streaming Services Will Drive Nearly $3 Billion in Revenue by 2013
  Mediacaster | May 04, 2009
  The under-35 adult population in the US has already adopted Web-to-TV video capability, reports In-Stat http://www.in-stat.com. - Read the whole story

• IPTV Streams Arabic Content to TV Via the Internet
  Mediacaster | May 04, 2009
  Toronto-based NeuLion is supporting international content provider Talfazat and its launch of its set-top-box service that provides the Arabic community with content delivered in high digital quality direct to the television set via the Internet. - Read the whole story

• Space Puts Primeval TV Series Online
  Mediacaster | May 04, 2009
  Episodes of the hit Brit sci-fi series PRIMEVAL will be available online after broadcast, as the series makes its North American premiere on SPACE in Canada. - Read the whole story

• TV Ad Spending Grew a Bit in 2008, TNS Study Says
  TVWeek | May 04, 2009
  Advertising spending across all media declined by 4.1%, or $141.7 billion, in 2008, while television ad spending gained slightly during last year, a report from TNS Media Intelligence said today. - Read the whole story

• S.&P. 500 Erases 2009 Losses as Stocks Jump
  New York Times | May 04, 2009
  As stocks climbed on Monday, a leading stock index crossed a milestone that seemed unthinkable during the worst declines of the bear market: It turned positive for the year. - Read the whole story

• Cover Story: Stations Search for Gold in a Post-Newspaper Landscape
  Broadcasting & Cable | May 04, 2009
  As major dailies fold, local TV tries to deliver all the news once fit to print. - Read the whole story

• CBS Launches Unprecedented Ad Campaign
  Associated Press | May 04, 2009
  CBS is launching an unprecedented campaign to publicize its prime-time successes weeks in advance of the year's most important ad sales season, trying not to be dragged down by the economy and struggling rivals. - Read the whole story

• VW Keeps Spending on Ads, Which Helps Its Market Share
  USA Today | May 03, 2009
  Car advertisers that maintain their ad spending can rev up market share in down times, gaining an edge to exploit in a recovery. - Read the whole story

• No Actors, Just Patients in Unvarnished Spots for Hospitals
  New York Times | May 03, 2009
  The hospital industry, despite the recession, is not slashing ad spending. - Read the whole story

• Fewer Ad Orders Seen Pulled in Q3
  TVWeek | May 03, 2009
  Network executives are bracing for third-quarter advertising cancellations, but some ad buyers say they won"t be as extensive as feared. - Read the whole story

• Country Inns Looks for Love With New Campaign
  MediaPost Publications | May 02, 2009
  Country Inns & Suites looks to appeal to the sensibility of women -- and some men -- to expand its budgetary brand appeal during these times of belt-tightening. - Read the whole story