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Seven Things People Get Wrong About the Internet and TV
NextMedia | May 07, 2010
Everyone thought the internet might "Napsterize" TV, but so far that hasn't happened. It turns out watching TV on the internet leads you to watch more TV on your television. Plus, the internet is a fantastic tool to promote and market TV shows.
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FMCG Giants Continue to Invest in TV Ads in India
WARC | May 07, 2010
According to figures from AdEx India, the research firm, the number of spots shown on broadcast networks in the country rose by 44% in the opening three months of 2010 year-on-year.
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Cablevision: Ad Sales Fuel Big Gains
MediaPost Daily News | May 06, 2010
Cablevision System Corp. tripled its net income in the first quarter to $74.2 million from $21.0 million in the first quarter of 2009. Revenues inched up 5.2% to $1.75 billion from $1.67 billion in the comparable 2009 period.
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Scripps TV Posts 28% Profit Rise, Cooking Channel Fired Up
MediaPost Daily News | May 06, 2010
Companywide in the first quarter, revenues were $469 million - up 32% - while net income increased 21% to $72 million. Overall, Scripps predicts the industry-wide cable market will experience a 20% volume increase - in line with a recent 22% forecast by Credit Suisse to $8.2 billion.
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Rising Ad Sales Boost News Corp and Time Warner
Marketing | May 06, 2010
Higher spending from the automobile, telecommunications, retail and financial sectors helped News Corp. properties from the Wall Street Journal to local Fox television stations. "It"s a broad, healthy market right now," says chief operating officer Chase Carey.
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CBS Revs Up 12%, Big Ad Momentum On Local Front
MediaPost Daily News | May 06, 2010
Major contributors include 19% growth from its local TV stations; 15% growth in its entertainment results, which includes advertising sales from the 2010 Super Bowl XLIV on the CBS Television Network; and 8% growth at its cable networks.
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Brands Can Use TV to Reach Social Media Users
WARC | May 06, 2010
"Social networkers also like those TV programmes that provide a direct link to blogs or forums, which can be discussed to accompany the broadcasts online," said Andre Petras, of TNS.
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Google Invests In Invidi, Speeds Up TV Ad Market Entry
MediaPost Daily News | May 06, 2010
The addressable-advertising TV universe just became more interesting: Google is throwing in some money toward addressable-advertising company Invidi Technologies.
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Time Warner 1Q Revenue Up on Better Ad Revenue
Associated Press | May 05, 2010
Time Warner Inc. on Wednesday posted its first quarter of advertising revenue growth in a year and a half, a trend that lifted cable channels such as TNT and magazines such as People.
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Belo Records Skyrocketing Ad Results
MediaPost Daily News | May 04, 2010
One of the purest TV station group plays, Belo Corp. witnessed rocketing advertising results in the first quarter, with the lead automotive category surging 45% over a year ago.
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Nielsen Launches Sites For Ethnic Audiences
MediaPost Daily News | May 04, 2010
Nielsen, which has faced charges that it under-counts minority viewers, has extended the campaign that informs African-Americans, Hispanics and Asian-Americans about its data collection processes and diversity efforts.
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Duke Study: TiVo Doesn't Hurt TV Advertising
Triangle Business Journal | May 03, 2010
Carl Mela, a professor in Duke"s Fuqua School of Business, says that the ability to skip through the advertisements has had no effect on buying behavior and that not as many people fast-forward through television commercials as originally feared.
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Shaw to buy Canwest's TV assets for $2B
CBCNews.ca | May 03, 2010
"We are pleased to announce that we have come to an agreement with all constituent parties involved in a restructured Canwest, including Goldman Sachs, and are excited about the opportunity to acquire the entire company now," said Jim Shaw, chief executive of Shaw.
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Why Long-Form Ads Are the Wave of the Future
AdAge | May 03, 2010
The video-slash-short film is easily one of the most-popular pieces of longer-form content in recent times, boosting visibility for brands like Miracle Whip and dating site PlentyofFish.com that made appearances in the video. But it's also just one in a growing batch of examples that signal marketers' desire to engage with consumers for longer than the standard 30 seconds.
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TV Viewing in Home at All-Time High
The Hollywood Reporter | May 02, 2010
Despite the fear and loathing of new media in Hollywood, the digital lessons of the past decade point to the same conclusion: The TV set in the home is the American hearth.
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