Headlines Archive - Week of Mar 28, 2009

• Media Is On Demand - But Content Is Still King 
  The Nielsen Company | April 2009
  Whoever said "content is king" was prescient. In today's world, media is an on-demand experience with an array of platforms delivering rich content to on-the-go consumers via multiple devices. - Read the whole story

• Study: Ad Payoff in Local TV News
  MediaPost Publications | Apr 03, 2009
  As local news remains the principal revenue generator for station groups, a Hearst-Argyle study shows that viewer engagement with the broadcasts tops four other "traditional" media. - Read the whole story

• Falling TV Ad Rates Create Opportunities in the UK
  WARC | Apr 03, 2009
  LONDON: Advertising on television in the UK is more affordable than ever before as a result of falling ad rates, with brands able to run successful campaigns for under £100,000 ($143,075; €108,021), according to speakers at industry body Thinkbox's recent TV on a Shoestring conference. - Read the whole story

• Canadian Car Sales Show Glimmer of Hope
  Marketing | Apr 02, 2009
  

  Automakers continue skidding through a hellish market but the latest Canadian sales numbers offer hope that the agony is abating, and they restore General Motors to its traditional industry leadership. - Read the whole story

   

• Air Canada Campaign Takes Off
  Marketing | Apr 02, 2009
  Despite flying through some severe turbulence, Air Canada has just launched a national advertising campaign. - Read the whole story

• Most People Unwilling to Give Up Cable TV and Broadband Service
  Broadcast Dialogue | Apr 02, 2009
  Study shows people love their cable TV and broadband service. - Read the whole story

• TV Watching Increases in a Recession
  Broadcast Dialogue | Apr 02, 2009
  71% of U.S. households think the economy is either in a recession or heading toward a depression. - Read the whole story

• Online Banner Ads Worth Only 16% of a TV Spot Find CBS, Conde Nast
  MediaPost Publications | Apr 02, 2009
  TV and magazine ads are "more effective" than ads shown on the Internet, found a study commissioned jointly by one of the biggest publishers of magazines and distributors of television programming. - Read the whole story

• Healthy Choice Tries a Humour Campaign
  New York Times | Apr 02, 2009
  ConAgra Foods began on Thursday an ambitious effort that seeks to reintroduce to consumers the Healthy Choice line of frozen meals and other products. - Read the whole story

• The Future of Media, Revealed
  Media In Canada | Apr 01, 2009
  Call them enablers, BFFs or info brokers, marketers will be playing a whole new role in consumers' lives by 2020, according to some of yesterday's panelists at the CMDC Conference '09. - Read the whole story

• Study: TV, Mags Ads More Effective Than Online Ones
  Mediaweek | Apr 01, 2009
  A new study — by media researcher McPheters & Co. and in cooperation with Condé Nast and CBS Vision — found, perhaps not surprisingly, that when it comes to ad effectiveness, TV and magazine ads trump Internet ads. - Read the whole story

• Messages With a Mission, Embedded in TV Shows
  New York Times | Apr 01, 2009
  The Gates Foundation is set to expand its involvement and spend more money on influencing popular culture through a deal with Viacom, the parent company of MTV and its sister networks VH1, Nickelodeon and BET. - Read the whole story

• TiVo: Viewers Don't Skip Engaging Ads
  MediaPost Publications | Apr 01, 2009
  A new study from TiVo and Innerscope Research provides data supporting what advertisers have long suspected: Viewers are less likely to fast-forward through emotionally engaging advertising -- provided it's able to grab them in the first few seconds. - Read the whole story

• QuickPlay to Offer TV Shows on BlackBerries
  Hollywood Reporter | Apr 01, 2009
  Privately-held QuickPlay Media Inc. plans to deliver full length popular television shows to BlackBerry smartphone screens via Research In Motion's applications store after forging agreements with TV networks, including NBC, CBS Corp. and MTV. - Read the whole story

• Website Companion for New Canadian Specialty TV Series
  Mediacaster | Apr 01, 2009
  FoodTV.ca has launched a unique and interactive companion website in support of a new TV series. - Read the whole story

• Study Watches People Watch Commercials
  TV Week | Apr 01, 2009
  People watch a lot of commercials. That's one of the key findings of the $3.5 million study by the Nielsen-funded Council for Research Excellence. - Read the whole story

• ABC, ESPN Video Hitting YouTube
  Hollywood Reporter | Mar 30, 2009
  Disney will put ABC and ESPN video on YouTube under a deal announced Monday that indicates Google's desire to make its popular online video site more commercial. - Read the whole story

• Study Supports TV Ad Spending
  Broadcasting & Cable | Mar 30, 2009
  Media buyers say while online video is growing, television is still the place to be for now. - Read the whole story

• Tandberg Bows Targeted Ads With Time-Shifted TV
  Broadcasting & Cable | Mar 30, 2009
  Cable technology vendor Tandberg Television plans to demonstrate at the NCTA show in Washington, D.C. this week how cable operators can dynamically deliver targeted commercials within linear network programming that has been time-shifted on a server at a cable headend. - Read the whole story

• An Insurer's Family Drama
  New York Times | Mar 29, 2009
  Decades after the end of the radio and television serial "One Man's Family," Liberty Mutual will offer its own version in a campaign tailored to contemporary times. - Read the whole story