Online TV: More Ad Revs To Mine
MediaPost Daily News | April 02, 2010
Advertising tolerance for online video is much higher than what currently exists - but much lower versus traditional TV formats.
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Fox, ABC Series Ramp Up Product Integration
The Hollywood Reporter | April 01, 2010
Three instances of product promotion had fans buzzing this week as shows on ABC and Fox took integration to new levels.
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Social Responsibility Boosts Brand Perception
AdWeek | March 31, 2010
Seventy percent of consumers are willing to pay a premium for products from socially responsible companies.
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Television Ad Revenues to Rise in the UK
WARC | March 31, 2010
According to Screen Digest, the first half of 2010 will deliver growth of 7%, with the full year generating an uptick of 4.6% on an annual basis.
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Nielsen To Eliminate Live-Only Local TV Ratings
MediaPost Daily News | March 31, 2010
The Nielsen Company is going ahead with its controversial plan to eliminate live-only local TV program ratings, which covers around 70% of local U.S. television homes.
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Ratings Redefinitions Grow Frequent, Now Nielsen Changes Meaning Of 'Reach'
MediaPost Daily News | March 31, 2010
In a move that has profound implications for the way advertisers and agencies plan and buy television, Nielsen informed clients it will make some fundamental changes in the way it calculates its so-called "average audience" ratings.
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Marketers in Warm-Up for the World Cup
The New York Times | March 30, 2010
The ardor for the World Cup is another example of how advertisers are stepping up support for marquee televised events, known as big event TV. Programs like the Grammy Awards, the Super Bowl, the Winter Olympics and the Oscars have set ratings records or attracted significantly more viewers than in recent years.
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Many consumers bypass products with offensive ads
RBR/TVBR | March 30, 2010
A Harris Poll finds that 35% of Americans have avoided a product because of its advertising.
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"Golden Age" of Media Emerging in U.S.
WARC | March 30, 2010
The typical American views 34.5 hours of television programming a week, with 85% of primetime content still being experienced "live" as of November last year.
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Watching TV Away From Home Popular With Younger Demos
MediaPost Daily News | March 30, 2010
A recent analysis by The Nielsen Company of a Council on Research Excellence study found that 18-34 viewers are 26% more likely to be exposed to live out-of-home viewing than 35-54s a year ago. And their viewing is 13% higher than those who are 55-plus.
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How TV Makers Are Selling the Idea of 3-D at Home
The New York Times | March 29, 2010
TV manufacturers are betting on 3-D. There are forecasts that consumers will buy 3.5 million to 4 million such sets, or about 10 percent of all United States television sales, this year.
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