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Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian
MediaPost Daily News | April 01, 2011
NBC is looking to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, who has helped make TV Land's "Hot in Cleveland" a comedy hit, will host a hidden-camera show on the network.
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Bowled Over: ESPN Posts Best Quarter
MediaPost Daily News | April 01, 2011
With the addition of the Bowl Championship Series and live sports becoming more popular, ESPN said it posted its strongest first quarter ever in viewership numbers. The network averaged 1.08 million viewers for total day tracking - up 17% from last year, which marked the previous record.
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The Kids Are All Right: Youth Upfront Set to Eclipse $1 Billion
Adweek | March 31, 2011
A short time after getting bonked on the skull by the recession and a crackdown on food marketing, the cable networks targeting the 12-and-under set have rebounded. Heading into the 2011-12 upfront, ad sales anticipate a record windfall, with early commitments piling up beyond the $1 billion mark.
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Olympic Broadcast Media Consortium Signs Coke as First Sponsor for London
Marketing | March 31, 2011
The Consortium issued a release announcing its first sponsorship agreement for the London 2012 Summer Games, a deal that gives Coke exclusivity in five beverage categories: sparkling (non-alcoholic), water and enhanced water, sports drinks, juice and juice drinks, and hot and cold ready-to-drink tea.
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Time Warner Cable Yanks 12 Networks From iPad App
Multichannel News | March 31, 2011
Time Warner Cable pulled 12 networks from Discovery Communications, Fox Cable Networks and Viacom off its iPad streaming-video application on Thursday - after those companies complained that the service violated the terms of their distribution agreements - although the MSO continues to insist it has the right to deliver that programming to the tablets.
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Yahoo, Scripps in Local TV Partnership
Broadcasting & Cable | March 31, 2011
Scripps is partnering with Yahoo to increase the broadcaster's advertising reach at WXYZ Detroit and WEWS Cleveland. The deal combines the local ad solutions of Scripps with "the audience and display advertising leadership of Yahoo," said Scripps in a statement.
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Hollywood Studios Agree to Pay-TV Deal
Financial Times | March 31, 2011
Four Hollywood movie studios are heading for a showdown with America's largest cinema chains after they agreed to make their films available on pay-television two months after their theatrical release.
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Netflix Still Isn't Fueling Cord-Cutting: Survey
Multichannel News | March 31, 2011
There"s still no sign Netflix or online video is leading to any significant amount of "cord-cutting" " i.e., cancellation of pay-TV service in favor of online-delivered video, according to new consumer research from Leichtman Research Group.
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Social Media Increases Popularity For TV Viewer Comments
MediaPost Daily News | March 31, 2011
Three-quarters of adults do it to gain more program information, while two-thirds do it for the analysis or summary or as an additional source of entertainment. About half say it's important to engage with other viewers.
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Brands Failing Emotion Test
WARC | March 31, 2011
Advertisers are not focusing enough attention on consumers' subconscious, emotional motivations, according to speakers on the first day of MAP 2011.
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African-Americans Watch Most TV, Asians Least
MediaPost Daily News | March 31, 2011
African-Americans were at 7 hours and 12 minutes per day, more than the U.S. average of 5 hours and 11 minutes, according to Nielsen. White TV homes were at 5 hours and 2 minutes; Hispanics, 4 hours and 35 minutes: with Asians at 3 hours and 14 minutes.
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TWC iPad App Dispute Not Slowing Down TV Everywhere
Broadcasting & Cable | March 30, 2011
Andy Heller, vice chairman of Turner Broadcasting System, ruffles at the suggestion that TV Everywhere, Turner's effort to make programming available to authenticated subscribers online, is taking too long to implement.
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How Philly TV Stations Are Gaining Ground
Philly.com | March 30, 2011
The city's major TV stations are doing all sorts of things to boost revenue and keep up with technology: joining forces, rebooting websites, reformatting news shows, branching into new time slots, creating new shows, and, in one instance, starting a new local channel.
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Fox Cable Sales Chief: Upfront Will Top $9B
Broadcasting & Cable | March 30, 2011
Fox Cable's top advertising sales executive predicts that the cable upfront will top $9 billion this year, exceeding last year's record $8 billion.
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Among Media, TV Is Still on Top
Advertising Age | March 29, 2011
According to the latest research from eMarketer, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010.
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VOD Households to Triple by 2015 to Break the 150 Million Barrier
Rapid TV News | March 29, 2011
Video-on-demand (VOD) has established itself rapidly as a mainstay in pay-TV homes and will become an even faster growing entity for providers as it integrates over the top (OTT) streams.
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Reality TV Drives MTV to Best Ratings in Five Years
Rapid TV News | March 29, 2011
MTV is capitalising on the success of its original reality series as it soars to its best quarterly ratings in five years on the strength of a 27% year-over-year increase.
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TV Station Groups Post Huge Gains
MediaPost Daily News | March 29, 2011
For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains - and saw rising profit margins, some nearing performance levels of the 1980s and 1990s.
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New Snapple Tea Bears TV Show's Name
MediaPost Marketing Daily | March 29, 2011
A new, limited-edition flavor of Snapple is carrying the name of a TV show - CBS's "The Amazing Race" - on its label, as well as being featured in the show's product placements and ads.
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Reality TV, Entertainment Viewing Surpass Drama in 2010
Rapid TV News | March 29, 2011
For the first time, worldwide viewers watched more reality TV and entertainment shows than dramas and TV series, reports new Mediametrie's Eurodata TV survey. Monitored into 80 countries, the "One Television Year in The World" annual study also raises the TV viewing time over the last five years from 3 hours and 4 minutes to 3 hours and 10 minutes.
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HD Proliferates as Europes' Digital TV Market Booms in 2010
Rapid TV News | March 29, 2011
2010 was certainly an annus mirabilis for the digital TV market in Europe with 300 new channels launched in the EU during the year and more than 400 HD channels in operation.
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Social Ads Trail Traditional Media
WARC | March 29, 2011
Traditional media advertising remains a more effective driver of online traffic than the social networking equivalent, a multimarket study has found.
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Dispute Over Time Warner Cable"s Streaming to iPad Bursts Into the Open
The New York Times | March 28, 2011
Companies like Time Warner Cable and Cablevision buy the rights to beam channels to customers' television sets. But do those rights extend to iPads?
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Creative Sponsor Solutions Abound at 20th Television
Broadcasting & Cable | March 28, 2011
20th uses virtual imaging technology from Seam- BI to digitally insert the sponsor's product into the scene. Next year, the EIPs will be enhanced because SeamBI has worked out a way to take moving cars in scenes from shows and change the make and model. "It"s really cutting-edge, very, very cool."
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The Score Plays a Different Kind of Game
Toronto Star | March 28, 2011
Locally speaking, the other fear is that they become little more than a farm team of talent for the bigger players. Their model is an interesting one, and one that bears watching as every media company moves from a broadcast-centric model to more of a web-centric one, and they admittedly feel further along than most. We"ll be checking our TVs, phones and tablets to see how they do.
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Netflix Signs First-Run Canada Streaming Pact With Paramount
Bloomberg | March 28, 2011
The deal gives Netflix exclusive pay TV rights to the films, the companies said. The agreement will add pictures including "The Last Airbender" and "Iron Man 2" to the library of movies and TV shows that Canadian subscribers can watch on computers and Internet-enabled televisions.
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Kraft To Turn Mac & Cheese Tweets Into TV Ads Within 24 Hours
Mashable | March 28, 2011
Your tweet about Kraft's Macaroni & Cheese could be on TV tonight if the brand picks it up for a new initiative converting tweets into TV ads.
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TV Viewing Rises Worldwide
WARC | March 28, 2011
Television viewing times continue to rise around the world, even in mature markets like North America and Europe.
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It's an Ad Within an Ad Within a TV Show for Univision Novela
Advertising Age | March 28, 2011
As head of Hispanic ad agency Publicidad Arismendi, Eva Rodriguez won General Motors' Buick account and created the car brand's first Spanish-language commercial, which ran on Univision last week. But Eva isn't real. She's the heroine of Univision's 8 p.m. telenovela "Eva Luna," and part of her role is to take the product integration common in novelas to a new level.
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Interactive TV Test Starts to Click
Broadcasting & Cable | March 28, 2011
After a quiet couple of years, interactive TV efforts are moving forward again, as a pair of stations in Montgomery, Ala., have launched Clickable TV - the latest shot at TV's holy grail - from BCM.
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How to Make TV Even Better
MediaPost Commentary | March 28, 2011
So, TV is not going away, DVRs are not killing commercials, and people actually are interested in watching creatively conceived advertising. Now, nothing's perfect in this world, including TV. So what could be done to make TV even better?
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Cable Market at Turning Point
Rapid TV News | March 28, 2011
Independently of the way the internet and its content will get to the TV set in the end: What's clear is that this development will reshuffle all cards. Cable operators wanting to prevent that they will only provide the transport paths in future while others capitalise on the content should already commence creating their own offers and try to integrate the "new kids on the block" into them. This way, all parties will benefit.
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March Madness: 9.9 Million Watch UConn, Butler Reach The Final Four
Multichannel News | March 27, 2011
CBS's coverage of the West and Southeast regional finals on March 26 was watched by 9.9 million viewers, according to Nielsen Fast Nationals data, the highest audience average for the Saturday regional finals since 2005, when both games went to overtime.
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