Headlines Archive - Week of Mar 21, 2009
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- AdSpecialty and Pay TV in Fine Financial Form: CRTC
Mediacaster | Mar 27, 2009
Even as conventional television broadcasters slash staff and close stations across the country, Canada's specialty and pay TV operators are enjoying solid health, according to new data from the Canadian Radio-television and Telecommunications Commission. - Read the whole story
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- RPA: TV Remains Popular Medium, All Ages
Broadcasting & Cable | Mar 27, 2009
A report from agency RPA using Nielsen figures shows that people in eight demos -- cradle to grave -- watch on average more than 100 hours of television a month, even with the explosion of other media options. - Read the whole story
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- Local TV Is New Cable, Telco Weapon
Mediaweek | Mar 25, 2009
In the marketing war between telephone and cable companies, both sides have found a surprisingly simple weapon: local TV offerings such as community news, traffic alerts and weather updates, according to a story in the Wall Street Journal. - Read the whole story
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- Do TV Buyers Dream Of Electric Sheep?
New York Times | Mar 24, 2009
The most popular clip on YouTube this week isn’t a music video, a sports blooper or a comedy skit. The video, called “Extreme Sheep LED Art,” is an advertisement for a new line of high-definition televisions from Samsung Electronics backlit by LEDs. - Read the whole story
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- Automakers Returning to TV
Advertising Age | Mar 24, 2009
A recent article in Advertising Age reports that Time Warner's Turner networks -- TNT, TBS and TruTV -- have seen an increase in automotive ad spending the past couple of weeks. - Read the whole story
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- CBS: March Madness Traffic Up 60%
MediaPost Publications | Mar 24, 2009
The first four days of coverage of the NCAA Men's Basketball Tournament via CBS' on-demand digital service attracted 5.6 million unique visitors, a 60% audience gain over the same period last year. - Read the whole story
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- Suzuki Invests in TV Advertising
Automotive News | Mar 23, 2009
American Suzuki Motor Corp. returned to TV last week with commercials for the SX4 small sedan and hatchback after abstaining from broadcast advertising for most of the first quarter. - Read the whole story
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- In Canada, TV Viewers Are Already Clicking
Multichannel | Mar 23, 2009
While U.S. operators are still building out their advanced-advertising initiatives, Montreal-based Etc.tv has been delivering interactive spots for advertisers to more than 900,000 set-tops in Quebec through a deal with Videotron since 2006. - Read the whole story
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- With TV Everywhere: Everybody Wins
MediaPost Publications | Mar 23, 2009
Mark Cuban wants to know: why do people think content producers are stupid? Ad revenues are falling and DVD sales are slowing. But the per subscriber fees they are getting paid are consistently going up. - Read the whole story
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- WB Launches On-Demand DVD Service
C21Media | Mar 23, 2009
Warner Bros Home Entertainment Group (WBHEG) is making more than 150 previously unreleased library film and television titles available through a new on-demand DVD and download initiative. - Read the whole story
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- Mobile Internet, TV and Video Gaining Ground
MediaPost Publications | Mar 23, 2009
According to comScore, Inc., among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35%) did so daily, more than double the size of the audience last year. - Read the whole story
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- Comcast: Net TV Plan Supports Cable
Multichannel | Mar 23, 2009
Comcast's Internet TV plans are designed to protect cable's economic model by reinforcing the value of paying for video content, said Karin Gilford, Comcast Interactive Media's senior vice president of Fancast and online entertainment. - Read the whole story
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