Barclays Bullish On TV Auto Spending
MediaDailyNews | March 26, 2010
An upswing in the auto category, which was a bugaboo for networks last year, has a Wall Street firm predicting greater growth in the overall ad market this year than expected.
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Global Adspend Set to Return to Growth
WARC | March 26, 2010
Global adspend will climb by 2.9% in 2010 and a further 4% in 2011, according to Carat, the media agency.
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Television Spectrum Space Gets Bipartisan Defence
TVBR.com | March 25, 2010
Television is being praised for its ability to deliver news and information tailored to a local market. If the medium is going to retain all of its defenders, it will have to continue to deliver the goods.
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MTV Pursues Elusive Single-Source Metric
MediaPost Daily News | March 25, 2010
"A powerful tool ... to help marketers laser-target their consumers across our channels," stated MTV Networks research head Colleen Fahey Rush about TRA's product.
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Starcom, Rentrak TV Data Could Challenge Nielsen
MediaPost Daily News | March 25, 2010
Boosting its research efforts to new levels - possibly setting up a challenge to the existing TV currency system - major media group Starcom Media Group Exchange has done a deal with media researcher Rentrak for its new National Upfront Package of set-top-box viewing data.
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French Consumers Negative on Increase in Ads
WARC | March 25, 2010
A majority of French consumers believe the amount of advertising and marketing activity in the country has increased in the medium-term, with negative consequences, TNS Sofres has found.
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Mobile Ready for Primetime, But TV Still King
Broadcasting & Cable | March 24, 2010
While all of the multiplatform possibilities once made researchers wonder if TV was becoming obsolete, the data shows the TV screen is still by far the most-watched medium, it accounts for 97% of all video viewing.
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HBO In Discussions For 'TV Everywhere' Deals
Multichannel News | March 24, 2010
Pleased with early "TV Everywhere" returns from its relationships with Verizon FiOS and Comcast, HBO is moving toward deals with other distributors.
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13.6 Million Canadians Experience 2010 Paralympic Games
Broadcaster | March 24, 2010
In total, 13.6 million Canadians watched at least a portion of the television coverage of the 10-day 2010 Paralympic Winter Games in Vancouver.
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ESPN Bows Major Sports Research Initiative
AdWeek | March 23, 2010
The various collaborations between ESPN and its third-party research partners will line up a number of industry firsts...As with any team effort, each researcher will play a unique position. Nielsen will handle all linear television ratings, while the company"s Nielsen Online unit will pitch in to help assess cross-platform behavior as it pertains to TV and Internet usage, via data derived from a panel of more than 10,000 consumers.
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Set-Top Boxes Could Help Nielsen Offer Local Commercial Ratings
MediaPost Daily News | March 23, 2010
While controversy surrounds Nielsen's measurement in local markets, a company executive said set-top-box (STB) data could usher in a new era at the local level.
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Indian TV and Film Industries Set for Growth
WARC | March 23, 2010
"Over the past few years the industry has experienced rapid double-digit growth and it is expected that this trend will continue in future, resulting in increasing contribution to the Indian economy."
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About 44% of All Online Video is At Work: Nielsen
Multichannel News, March 23, 2010
Approximately 44% of all online video is being viewed in the workplace, according to Nielsen's latest quarterly "Three Screen Report" measuring media usage across TV, internet and mobile.
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The Latest Word in Web Videos is " Surprise " Television
Brandchannel | March 22, 2010
Marketers who use web videos are increasingly doing so along with " rather than in place of " television.
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CRTC Approves Talks on TV Signal Fees
CBC.ca | March 22, 2010
Canada's private TV broadcasters celebrated somewhat of a victory Monday after the CRTC ruled that they can negotiate fair market value for their over-the-air signals from cable and satellite companies.
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TV Viewing Time Reaches Record High
WARC | March 22, 2010
The amount of time consumers spent watching television reached a record high last year, according to a new global report produced by M"diam"trie.
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Spanish-Language TV Networks Thriving
The Miami Herald | March 22, 2010
"This time next year, if you're not in Hispanic media, you're going to want badly to get in,'' says Don Browne, president of Telemundo. "And those who are already in it are going to feel pretty damn good about it.''
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