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Adspend Rises in U.K.
WARC | March 25, 2011
Adspend levels will continue to rise in the UK during 2011 and 2012, after growth of 6.9% last year, according to the latest AA/Warc Expenditure Report.
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Great Future for Latin American Pay-TV
Rapid TV News | March 25, 2011
The big two in Latin America are Brazil, which as we said will more than double in the next 4 years, and Mexico, which will do the same from 9.7 million now to 18.7 million at end of 2014.
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New CBS Planning Model Forgoes Sex, Age
Marketing | March 24, 2011
Age and sex are irrelevant. This is the stance CBS' research chief David Poltrack is taking as he partners with Nielsen to re-engineer CBS' media planning and buying model. Demographics will be pushed aside in favour of viewer attitudes and behaviour.
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Starz to Delay Netflix's Access to New Originals by 90 Days
Multichannel News | March 24, 2011
Starz Entertainment will implement a new policy under which episodes of its original series will not be available on Netflix until 90 days after they debut on the Starz network, starting with the April 1 premiere of period drama Camelot, with first-run movies later following suit.
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Local TV Ads Surge Back In '10
MediaPost Daily News | March 24, 2011
Confirming many reports of a strong come back, local broadcast stations had a big 23.5% rise in 2010 advertising revenue versus the previous year.
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New World Order of Global Brands
WARC | March 24, 2011
Over the past two decades, Western brands have spread across the world. Five billion of the world's seven billion people buy them. But while they are all successful, these big global brands all have something else in common: nearly all were invented by Westerners for Westerners but they are now being sold to customers who earn $3,000 a year.
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Weather Channel, Home Depot Launch Addressable Ads
MediaPost Daily News | March 24, 2011
Home Depot is launching a type of addressable advertising campaign on the Weather Channel, which could separately target cactus enthusiasts in Las Vegas and azalea aficionados in Atlanta.
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Massive Changes Underway for Broadcast Storage Market
Rapid TV News | March 24, 2011
With U.S. broadcasters set to launch local, free mobile DTV services, new devices like iPads, tablets, and smartphones demanding content repurposing, and TV stations moving to file-based workflows and network play-out centers to support HD and 3D services, broadcast storage is undergoing a period of dramatic change.
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Going Green Offers Growth
WARC | March 24, 2011
Companies making substantive progress in reducing carbon emissions could enhance brand equity and sales levels, a study from the UK has argued.
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Microsoft Just Put a Hardware Guy In Charge of its TV Business
Business Insider | March 23, 2011
Microsoft has put a hardware veteran in charge of its interactive TV business, suggesting that the company is working on an answer to Google TV and Apple TV.
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TV Advertising Most Influential
MediaPost Research Brief | March 23, 2011
According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.
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Adobe Pass Wants to Turn On TV Everywhere
MediaPost VidBlog | March 23, 2011
This morning the company announced an Adobe Pass product that will authenticate pay TV subscribers across screens so that only the right customers get access to the content. Adobe is positioning this as a solution to quell anxieties and rights worries among TV cable/satellite providers and the individual content makers.
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3D Market Blooms With 95 Million Devices by End of 2011
Rapid TV News | March 23, 2011
The sense that the 3D market is getting fresh impetus has arrived in the form of a new survey that predicts that more than a third of homes will buy 3DTV in the next three years.
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India Set for Media Boom
WARC | March 23, 2011
"Television is expected to account for almost half of the Indian M&E industry revenues, and more than twice the size of print, the second largest media sector," the study argued.
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Barrington Net Revenue Up 38%
Broadcasting & Cable | March 22, 2011
Barrington Broadcasting reported fourth quarter net revenue of $10.5 million, up 37.8% from the same quarter in the previous year. Gross revenue was $45.6 million, a 40% boost.
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FCC Puts Broadcasters On Notice About Nondiscriminatory Advertising
Broadcasting & Cable | March 22, 2011
The FCC Tuesday advised TV and radio stations that they must certify that their ad contracts are nondiscriminatory or face losing their licenses.
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DirecTV Uses NDS To Insert Ads Into DVRs
Multichannel News | March 22, 2011
DirecTV is using NDS software to insert ads into subscribers' DVRs, as part of its nationwide addressable-advertising system scheduled to launch in the second half of 2011.
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WNET Local News, Via the Web
The New York Times | March 22, 2011
"One of the futures of public television is making local connections. We"ve done a great job of being a national producer; we can do a much better job of being a local producer."
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India's TV Industry Records 15.5% Annual Growth
Rapid TV News | March 22, 2011
A huge increase in the direct to home (DTH) TV subscriber base, which reached 28 million by the end of 2010, helped boost the entire sector. The number of TV households in India is expected to surge to 156 million by 2015 during the planned process of cable and terrestrial digitisation.
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Kids' Business Looks for Grown-Up Boost
Multichannel News | March 21, 2011
Kids' TV isn't just for children any more. A lot of moms are watching with their offspring, and marketers are itching to reach those parents, and that's one reason why this year's kids' market is expected to be strong.
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Harris to Launch New TV Transmission Products
Broadcasting & Cable | March 21, 2011
Harris Corporation will be launching three new TV transmission products for the terrestrial broadcast space at this year's 2011 NAB Show that are designed to help with the transition to digital and to improve over the air services.
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Catering to Kids: Cable Networks Divide to Conquer
Multichannel News | March 21, 2011
"We know that kids have a bottomless appetite for good entertainment, not unlike their parents," added Margaret Loesch, president and CEO of The Hub.
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TV Ad Spending Led The Rising Tide Last Year
MediaPost Research Brief | March 21, 2011
Spot TV expenditures jumped 24.2% in 2010. Spanish Language TV spending rose 10.7%, assisted by the World Cup event. Higher sell out levels helped lift Cable TV expenditures by 9.8% and healthy demand from CPG marketers and credit card companies pushed Network TV spending ahead by 5.3%.
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Stations Storm 4 A.M. Hour
Broadcasting & Cable | March 21, 2011
Extreme weather saw KTVI go live at 4 a.m. on Jan. 31, and bump reruns of King of the Hill and Cops again the next day between 4 and 5 a.m. with more weather coverage. The storm eventually cleared out, but 4 a.m. news on the Fox affiliate did not.
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Nielsen-Backed NeuroFocus Unveils Breakthrough Brain Measuring Technology, Critics Say Nevermynd
MediaPost Daily News | March 21, 2011
In what it claims is a major breakthrough in the burgeoning field of so-called neuromrketing research, Nielsen-backed NeuroFocus unveiled a new biometric measurement technology it claims will revolutionize the way Madison Avenue thinks about how its consumers think.
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UK Adspend Sees 'Power Shift'
WARC | March 21, 2011
Retailers in the UK spent more money on traditional media advertising than the country's FMCG brands for the first time in 2010, a new report has argued.
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Showtime Pulling Dexter, Californication From Netflix
NewTeeVee | March 20, 2011
Cable networks like Showtime increasingly view Netflix as both a competitor and a threat to their businesses, a vast change from the attitude they had just a few years ago.
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March Madness Measures: CBS, Turner Post Double-Digit Gains
Multichannel News | March 20, 2011
Five days in and CBS and Turner Sports continue to post double-digit gains with their exclusive coverage of the 2011 NCAA Division I Men's Basketball Championship.
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3D TV to be Success in Germany
Rapid TV News | March 20, 2011
The prospects of 3D TV in Germany have been one of the hot topics at recent media conferences. Market research institute GfK is convinced that the new format will be a success.
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New Energy Star Requirements for TVs and Cable/Satellite Boxes
Rapid TV News | March 19, 2011
From September 2011, such products must be 40% more efficient than conventional models in order to qualify for the Energy Star label. The updates are the first of more than 20 revisions to product requirements the Energy Star programme is expected to complete this year.
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