Headlines Archive - Week of Mar 14, 2009
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- A Campaign That Erases a Layer of Euphemisms
New York Times | Mar 19, 2009
Advertising spots for tampon brands historically have been among the most euphemistic on television, featuring women riding horses along the beach or twirling in fields of flowers, while voice-overs assure that the products will instill “confidence” and “freshness.” - Read the whole story
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- Defining a Third Screen
MediaPost Publications | Mar 19, 2009
The relationship between the biggest and tiniest screens in the living room is going to be one of the most interesting areas of mobile evolution in coming years, I expect. - Read the whole story
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- Streamed Video Advertising OK, but Expected to Be Free
MediaPost Publications | Mar 19, 2009
Since 2006 monitoring the digital video landscape, the Ipsos MediaCT's MOTION syndicated program currently provides data on a number of ways consumers can access their preferred video entertainment, with the aim of understanding the impact streaming and downloading has had on traditional viewing options. - Read the whole story
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- VisionTV Streams Faith Broadcast Online
Broadcaster | Mar 18, 2009
Canadian faith network VisionTV will stream its annual National Catholic Mission broadcast online. The National Catholic Mission 2009 broadcast on VisionTV is a two-part faith special that will offer reflections for the Lenten season, programmers describe. - Read the whole story
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- Disney-ABC Executive to Look at Race Issues in Television
The Daily Orange | Mar 18, 2009
The upcoming eighth annual Conversation on Race and Television will address questions such as why minority roles in film and television are limited to stereotypes, why 'black' shows on television are limited to specific channels and time slots, and why no one wants to talk about these things, according to the event group on Facebook. - Read the whole story
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- Targeted TV Ads to Grow in UK and US
WARC | Mar 18, 2009
Targeted ads could take around 30% of all TV adspend by 2019, when they will enjoy revenues of around $17.6 billion (€13.5bn; £12.5bn) in the US, and $1.8bn in the UK, at current prices, reports Generator Research. - Read the whole story
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- CTV Streams Online Content in HD
Broadcaster | Mar 17, 2009
CTV will start streaming HD content, offering select titles through its Internet video player in high-definition format in a test of Akamai Technologies' AdaptiveEdge Streaming service. - Read the whole story
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- Rona Starts "Doing It Right"
Media In Canada | Mar 17, 2009
Rona is dropping the signature line "the Canadian How-to People" in favour of "Doing it Right." The switch is part of a multifaceted campaign emphasizing Rona's environmental initiatives and social responsibility. - Read the whole story
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- Gas Station TV Pumps Echo Ads
MediaPost Publications | Mar 17, 2009
Gas Station TV, a digital out-of-home video network reaching consumers at the gas pump, is offering "Echo Ads"--shorter ads of about five-to-10 seconds which follow the initial 15- to-30-second spots by a minute or two in the programming cycle. - Read the whole story
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- CTV Launches Multi-Platform JUNO Promo
PubZone | Mar 16, 2009
CTV Inc.'s in-house Creative Agency has created a comprehensive multi-platform campaign involving on-air, radio, outdoor and online promotions in support of CTV's broadcast of the 2009 JUNO Awards, airing Sunday, March 29 at 9 p.m. ET from Vancouver's General Motors Place. - Read the whole story
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