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Total Auto Ad Spend To Grow 6.4%
MediaPost Daily News | March 18, 2011
Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was up 20% in 2010. That accounted for 32% of overall ad growth. Total category spending was $14.8 billion.
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U.S. Adspend Rises
WARC | March 18, 2011
Television registered a 10.3% lift, including surges of 24.2% for spot TV, 10.7% regarding Spanish-language stations, 9.8% concerning cable and 5.3% when discussing network TV's expansion.
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Japan Quake Leaves U.S. Production Community Facing Shortages, Price Hikes
Broadcasting & Cable | March 17, 2011
The tragic 9.0 earthquake and subsequent tsunami and nuclear crisis in Japan are beginning to have an impact on professional products for the TV and production industries, with some distributors telling clients they may face shortages in tapes widely used in TV production and other analysts predicting both shortages in electronic components and price hikes in equipment in upcoming months.
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Media Watchdog to Investigate 'Opaque' TV Advertising
Financial Times | March 17, 2011
The "complex" and "opaque" way in which television advertising is bought and sold is set to face another investigation this year, the media watchdog has announced.
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truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaPost Daily News | March 17, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioning whether they had the channel. Still, enough found it to yield ratings higher than the opening game a year ago.
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TV Still Dominant Source of Political/Campaign News
Broadcasting & Cable | March 17, 2011
TV still dominates, with almost two-thirds (67%) saying they get their campaign/election coverage from TV. That is down only slightly from the 69% figure in 2006, or, statistically speaking, essentially no change at all (the margin of error is in the 2.4-2.8% range).
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Firm Pulls Ad Suggesting it's OK to Calm Babies on Dryers
Toronto Star | March 17, 2011
The Montreal Children's Hospital is pleased - and relieved - by the withdrawal of a controversial ad that suggested it was safe to place a crying baby on a working dryer.
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Netflix Pays Millions in First Original Programming Deal
Rapid TV News | March 17, 2011
According to a report in Deadline Hollywood, the OTT video leader is paying as much as $100 million for the rights to 'House of Cards,' an original TV series produced by Kevin Spacey's production company. David Fincher will direct the pilot
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Advertising Execs Predict Increased Cable Ad Budgets, ESPN, Food Network Top List
MediaPost Daily News | March 17, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on many top cable networks over the next 12 months. This number is up from 21% the previous year.
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Research Aims To Validate VOD Ad Effectiveness
Multichannel News | March 16, 2011
A group that includes Comcast, Discovery Communications, CBS and ad agency trade group the 4A's is backing the Advanced Advertising Media Project to study the effectiveness of video-on-demand advertising.
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LIN Fourth Quarter Revenue Up 24%
Broadcasting & Cable | March 16, 2011
"2010 was marked by significant improvement in advertising, despite the economy's slow rebound, as local TV continued to prove its unparalleled reach and effectiveness."
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NDS Points to Multimedia Hub "Wonder Box" on the Horizon
Rapid TV News | March 16, 2011
As a central gateway for video, audio and communication, incorporated with the SDP, the box will support the growing trend by TV viewers to not just watch television, but to also surf the internet, chat with friends and send SMS text messages at the same time.
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IPTV Subs Will Hit 131m By 2015
MediaPost Daily News | March 16, 2011
Although they have a small share of the multichannel TV service universe, telco-based video services could triple globally in five years, according to one report.
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More Than 100 3D Channels by 2014
Rapid TV News | March 16, 2011
New research into 3D by In-Stat is imploring the TV industry to reject both the hype and the pessimism it has attracted in equal quantity and projects modest growth over the next five years.
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Connected TV Set For Huge Growth
Rapid TV News | March 16, 2011
Fundamentally, the analyst expects that over the next few years, Connected TV will become a mainstream consumer technology, its widespread adoption not only being disruptive to the entertainment industry but also heavily impacting the global advertising and marketing industries.
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Major Brands Boost UK Ad Spending
WARC | March 16, 2011
Over three-quarters of the UK's largest advertisers raised their expenditure through traditional media last year, a study has found.
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Cable Nets Riled Up by Time Warner App
Adweek | March 15, 2011
TV rights holders this week have unleashed their legal eagles, warning Time Warner Cable that its new distribution scheme is for the birds.
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Analysis: TV Cable Coverage of Japan Crisis Is Lacking
The Hollywood Reporter | March 15, 2011
"Let"s start with the three obvious failures in television coverage of Japan: Lack of planning. Perspective. Focus."
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Multichannel Subs Grew in 2010
Broadcasting & Cable | March 15, 2011
After seeing the first subscriber loses in the history of multichannel TV in the U.S. during the second and third quarters of 2010, operators managed to see growth of about 65,000 subscribers for the 4th quarter and a full year gain of 211,000 customers for cable, satellite and telco providers.
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News Corp. Upbeat on 3D TV
Financial Times | March 15, 2011
Making television in 3D has caused big problems for News Corp., but the time is coming when audiences will want all big events to be recorded in the new medium.
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March Madness: A Virtual Advertising Sellout
Multichannel News | March 15, 2011
The first vestiges of March Madness officially manifest tonight and new teammates CBS and Turner Sports are very well-positioned from an advertising perspective.
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March Madness a Massive Opportunity for Players - and Advertisers
Toronto Star | March 15, 2011
"The format is perfect for television. Think of this as a three-week limited-episode broadcast with lots of underlying storylines. Good guys, bad guys, underdogs, upsets. Throw in the alumni factor . . . All of that contributes the popularity and helps bring viewers to the screen, and that's ultimately what's being traded on for the advertisers."
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Google Online Buying System a Boon for DR Advertisers
MediaPost TV Blog | March 15, 2011
For direct response (DR) marketers, the coveted metric is how many calls a particular spot - one as short as 30 seconds or a longer infomercial - generates.
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Starz, HBO, Showtime Subscriptions Hold Steady
Rapid TV News | March 15, 2011
It looks like the premium cable crowd is maintaining subscriber momentum despite a less than impressive economic rebound in the United States.
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ESPN Study Concludes Little Cord-Cutting
MediaPost Daily News | March 15, 2011
TV cable cord cutting? One of the biggest cable networks says it's a small, almost microscopic amount - and shrinking in number.
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Shaw to Have In-House Digital Sales Team Ready for Upfronts
Marketing | March 14, 2011
"We need to continue the close alignment with our content and programming departments in coming up with programs for advertisers that we can be very flexible with. We feel that bringing the digital team in-house will allow us to leverage all the assets and not have to worry about going to a second company."
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Aflac Drops Gilbert Gottfried After He Tweets Jokes About Japanese Crisis
Chicago Sun-Times | March 15, 2011
After delivering a stream of jokes on Twitter mocking Japan's devastating earthquake and tsunami, Gottfried was dropped by the insurer Aflac, whose duck mascot he voiced in 50 commercials. The Georgia-based company does 75 percent of its business in Japan.
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Hulu to Produce Original Content
The Hollywood Reporter | March 14, 2011
The video hub - long a destination for TV and movie content on the Web - is looking to expand beyond its present audience, and perhaps protect itself against a possible partner defection down the road.
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Capital One Pulls Chimp Ad
Washington Business Journal | March 14, 2011
The company says the decision was made after reviewing information from PETA about the treatment of apes used in advertising.
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2010 Was a Good Year For Stations, Grim Trends and All
Broadcasting & Cable | March 14, 2011
"Local stations remain Americans' No.1 television news choice. Half of all Americans say they watch regularly and they have more choices than ever of when and where to watch it. Stations have been able to make up for most of the loss in audience for traditional newscasts by adding more hours of news and by producing news for other stations."
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Cable Ops Most Profitable
Multichannel News | March 14, 2011
Cable operators have been the most profitable media and entertainment companies over the past five years according to a new study by accounting giant Ernst & Young.
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TWC iPad App To Stream 30 Channels Inside Subs' Homes
Multichannel News | March 14, 2011
Time Warner Cable on Tuesday is set to debut an app for Apple's iPad that will let customers watch more than 30 live channels over their home Wi-Fi networks, at no extra charge for those who take both broadband and expanded basic or higher video service.
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Rogers Leads Pack of MLSE Suitors, Experts Say
Toronto Star | March 14, 2011
The country's television and Internet broadcasters lead the list of likely combatants in a looming bidding war for what will be the biggest sports business deal in Canadian history - the 66-per-cent sale of Maple Leaf Sports and Entertainment.
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Doing 3D for Less
Broadcasting & Cable | March 14, 2011
High production costs, coupled with the small number of homes with 3D TV sets, have convinced many programmers to take a wait-and-see attitude toward 3D television production. But some producers are finding a way to cut associated production budgets, while vendors such as Panasonic and Sony are hoping to help jump-start the market with lower-cost equipment.
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CBS' New Science of Local Media
Broadcasting & Cable | March 14, 2011
Network TV may be CBS' bread and butter, and new revenue streams such as retrans are considerably sexy, but Moonves and his deputies nonetheless see big things ahead for local media.
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Netpulse Deal Could Make Heart Rates Of Addressable TV Advertisers Pump Faster
MediaPost Daily News | March 14, 2011
Significantly for Madison Avenue, Netpulse can deliver advertising that is suited specifically for that consumer based on a variety of information, including their personal registration data, and their programming and exercise history.
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Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaPost Daily News | March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs online, informing clients on Friday that it will now allow them to derive online audience estimates for TV shows that do not run the same national promotional spots or local TV commercials online
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"Second Screening" Popular in UK
WARC | March 14, 2011
Young consumers in the UK are embracing the idea of "social TV", discussing programmes on the web and via mobile apps, often in real time.
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Bleak 2010 for 3D but Steady Growth Over Next Five Years
Rapid TV News | March 14, 2011
Despite the current disappointing figures, taking a longer view, IHS Screen Digest believes that by 2014 at least a fifth of households in developed markets will be 3D enabled, that is having all the components around the display to actually watch 3D TV. The key drivers, says the analyst will be competitiveness driving brands allied to technology being easy to deploy and accessible.
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