Headlines Archive - Week of Mar 07, 2009

• Fox Won't Repeat TV Ad Reductions
  Mediacaster | Mar 13, 2009
  A Fox's "remote free TV" effort this year -- which drastically cuts advertsing time in two new prime-time shows, "Fringe" and "Dollhouse" -- is not likely to continue next experience. - Read the whole story

• TV Series Uses Micro-site to Drive Characters, Plotline
  Mediacaster | Mar 13, 2009
  A new Global TV series takes a step beyond television with multi-platform features that push the show's storyline and expand the viewer experience. - Read the whole story

• TV Admen Sticking to Old Blueprint
  Variety | Mar 13, 2009
  Although the TV business is being upended by YouTube, Hulu and the like, Madison Avenue is stubbornly sticking with the tried and true. - Read the whole story

• Banks That Performed the Best Spent the Most on TV Ads
  Advertising Age | Mar 12, 2009
  According to a recent article in Advertising Age, U.S. banks with the heaviest TV budgets -- not necessarily those spending the most -- are seeing the highest returns. - Read the whole story

• Morning Show Buys Ads During Rivals’ Programming
  Advertising Age | Mar 12, 2009
  According to a recent article in Advertising Age, "Good Morning America," ABC has bought ads in rival early-bird programming, including CNN's "American Morning." - Read the whole story

• ZillionTV Launched in U.S.
  Broadcast Dialogue | Mar 12, 2009
  ZillionTV has been launched in the U.S., and it has the support of almost every major American content producer. - Read the whole story

• Bernanke Turns to TV to Get Message Out
  Globe and Mail | Mar 12, 2009
  With the financial crisis deepening and public anger about bailouts growing, Federal Reserve Chairman Ben Bernanke is taking a rare step to get his message out: a TV interview. - Read the whole story

• Mobile TV and Video Growth to Continue
  Mediacaster | Mar 11, 2009
  Consumers are confident about mobile TV and video, with 78 percent expecting an increase in usage by 2010. - Read the whole story

• Mobile TV: Consumers Shaking Heads Over Monthly Fees
  MediaPost Publications | Mar 11, 2009
  The eternal optimism of execs in the mobile TV category continues -- even when consumers are drawing a different picture. - Read the whole story

• Ontario Champions New Media & Cultural Industries at CRTC
  Mediacaster | Mar 10, 2009
  Enhanced investment in Canada's innovative new media broadcasting system will help position Ontario's cultural industries as leaders in the global marketplace, the country's media regulator has heard. - Read the whole story

• 3D TV Service Could Debut This Year
  PCWorld | Mar 10, 2009
  A company in the UK is testing a 3D TV delivery system. Can the U.S. be far behind? - Read the whole story

• March Madness: CBSSports.com Closing in on $30 Million in Ad Rev
  paidcontent.org | Mar 10, 2009
  Our own version of March Madness - post after post about making money/trying to make money off of college basketball. Today's installment: the 30 percent increase CBSSports.com expects in ad revenues for NCAA March Madness On Demand. - Read the whole story

• ETech 2009: $100 Laptop Spinout Boasts Triple-Threat Screen
  Guardian | Mar 10, 2009
  The woman behind the design of the innovative One Laptop Per Child computer has a new project: a screen that combines a TV, computer display and electronic paper. - Read the whole story

• Should DVR Playback Be Viewed as Less-Urgent TV?
  MediaPost Publications | Mar 10, 2009
  Two of the lowest-rated TV networks -- NBC and CW -- have the highest levels of DVR playback. - Read the whole story

• Ottawa to Merge TV and Web Funds
  Toronto Star | Mar 10, 2009
  In an effort to encourage the development of Canadian programming that's more accessible to the iPod generation, the federal government is doing away with the controversial Canadian Television Fund and combining it with the Canada New Media Fund, which subsidizes digital media development. - Read the whole story

• B.C. Film and Television Industries Still Booming Despite Recession
  Metro Vancouver | Mar 10, 2009
  Film and television spending in B.C. went up more than $250 million in 2008 compared to the year before. - Read the whole story

• An Easy Cell: Madness Games Go Wireless
  USA Today | Mar 09, 2009
  This year's 2009 NCAA Division I Men's Basketball Championship is coming soon to a cellphone near you. - Read the whole story

• We Still Watch TV
  Globe and Mail | Mar 09, 2009
  Let's get something straight: The television industry is not in crisis. - Read the whole story

• Down Economic Times Elicit Upbeat Campaigns
  New York Times | Mar 09, 2009
  Say goodbye to the dutiful Quaker Man who declared of his namesake oatmeal, "Nothing is better for thee than me." He and the Quaker Oats division of PepsiCo are clambering aboard a fast-moving marketing bandwagon by offering upbeat exhortations during these tough economic times. - Read the whole story

• An Analysis of Playback Viewing of Fall '08 Prime-time Premieres
  MediaPost Publications | Mar 09, 2009
  The 2008 fall television season was one of the most anticipated in recent memory. - Read the whole story

• Dolans Launch Next-Gen Ads
  Multichannel | Mar 09, 2009
  Cablevision Jumps In Front on Interactive, Targeted Spots. - Read the whole story

• CBS, NBC Buy Canadian TV Shows to Save on Costs as Ads Shrivel
  Bloomberg | Mar 09, 2009
  CBS Corp. and NBC, looking to reduce prime-time programming costs as advertising shrinks, are turning to Canadian television producers for new shows. - Read the whole story

• Stretching a Dollar With Roseanne? Or Scheming With Alexis?
  Boston Globe | Mar 08, 2009
  From '30 Rock' to 'Breaking Bad,' TV has begun to reflect the recession. This time, will shows face economic struggles head-on? Or can we expect escapism to reign? - Read the whole story

• Defeating the DVR to Promote Shows
  TVWeek | Mar 08, 2009
  Fox's on-air promotions team has quietly opened a new front in TV's ongoing war against digital video recorders. - Read the whole story

• Will Shorter Ads Sell in Recession?
  TVWeek | Mar 08, 2009
  With advertisers looking for bargains in a tough economy, buying 10-second commercials may offer a way to save money. - Read the whole story