Ad Complaints Rise Slightly in 2009
Marketing | March 12, 2010
Advertising Standards Canada has released its annual Ad Complaints Report for 2009, outlining consumer complaints submitted over the last year for review under the Canadian Code of Advertising Standards.
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Feds Vow Tough Review Of Comcast-NBC
TVNewsCheck | March 12, 2010
Federal regulators are pledging rigorous reviews of Comcast Corp.'s proposed purchase of NBC Universal to ensure that it would not stifle competition or harm consumers.
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Nielsen: Commercial Ratings Evolving, Will Blow Whistle On Clients Who Fail To Log
MediaPost Daily News | March 12, 2010
Nearly three years after introducing its average commercial minute ratings system as the currency for that national TV advertising marketplace, Nielsen Co. says it has made significant progress and improvements to its methods, some of which were not originally conceived to produce television audience ratings.
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TV Mergers Can"t Raise Rates, Comcast Hearing Told
Business Week | March 11, 2010
Mergers involving television and the internet can"t leave consumers with "lesser programming and higher rates," Senator Jay Rockefeller said as the panel he heads reviewed Comcast Corp."s proposed purchase of General Electric Co."s NBC Universal unit.
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ABC: Viewers Asked To Create 'Lost' Promos
MediaPost Daily News | March 11, 2010
With fans already creating their own "Lost" entertainment online, ABC has decided to jump into the act. The network is setting up a contest for fans to create their own TV promo for the show.
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Fox Trials Addressable Ads on VOD
Cartt | March 10, 2010
Fox Cable Networks will trial BlackArrow's advanced advertising system across the video-on-demand content of its FX, National Geographic Channel and Speed channels.
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Samsung: Innovation Sells in a Recession
Brandweek | March 10, 2010
Samsung CMO Sue Shim explains why a downturn is actually a good time to launch pricey, but innovative products. (Samsung's 3D LED TVs start at $1,700.)
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Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014
MediaPost Daily News | March 10, 2010
Media forecaster BIA/Kelsey says local advertising revenues for television and radio will reach $34.3 billion in 2014, up from $29.9 billion in 2009. That's a 2.8% compound annual growth rate.
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Yahoo Gets Hockey Night in Canada
Marketing | March 10, 2010
Yahoo Canada and CBC Sports have struck a partnership site that will see the web portal stream Hockey Night in Canada's NHL broadcast live, as well as host other HNIC content.
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CarProof Hits the TV Screen
24-7 PR | March 10, 2010
CarProof, a Canadian vehicle history report company, has made the choice to bring their services to the public eye using the power of television commercials.
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Senate Passes STELA
Broadcasting & Cable | March 10, 2010
The Senate passed STELA, the five-year re-authorization of the satellite blanket distant signal license. It still has to be passed in the House, but the Senate action is a major step given the trouble the bill has had in gaining passage.
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Sony to Begin Worldwide 3D TV Launch in June
PCWorld | March 09, 2010
Sony will begin selling 3D TVs in Japan on June 10 and worldwide at about the same time. A firmware upgrade to its PlayStation 3 console that adds 3D support and other 3D-compatible home electronics products will also be available to coincide with the television launch.
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Marketers Show It Makes Sense To Spend Dollars During NCAA March 'Adness'
NYSportsJournalism.com | March 09, 2010
From 2000-2009, more than 280 different marketers spent $4.55 billion in ads on network TV during March Madness, including $589 million on CBS in 2009.
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"Mad Men" Dolls in a Barbie World, but the Cocktails Must Stay Behind
New York Times | March 09, 2010
The dolls are part of a strategy to gain additional exposure for the 1960s era show and build longevity for the brand.
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Google Searches on Your TV?
The Wall Street Journal | March 08, 2010
Google is testing a new service with Dish that allows users to search content from Web videos and personalize a lineup of shows, WSJ's Jessica Vascellaro reports.
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Oscar Telecast Draws 5 Million More Viewers
AdWeek | March 08, 2010
ABC's Academy Awards telecast Sunday night drew an average 41.3 million viewers, 5 million more than last year, making it the most-watched (non-sports) entertainment telecast in five years, according to the Nielsen ratings released by the network.
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