|
Networks Rush to Bolster Coverage in Japan
The New York Times | March 11, 2011
The networks are effectively parachuting people in, just as they do for other disasters around the world. But that means there is a roughly 24-hour lag time in the coverage.
Read the whole story...
Quake/Tsunami Takes Over TV News (Mostly), Will Test Foreign Depth
Time | March 11, 2011
An ongoing question, though, in what is sure to be a big story, is how well U.S. networks can cover the events, as many of them have gutted overseas bureaus, including those in Asia.
Read the whole story...
Hulu May Gain Some Independence - But At What Cost?
NewTeeVee | March 11, 2011
Hulu reported more than $260 million in revenues last year, and expects to double that in 2011. At the same time, that number is tiny when compared to the overall TV ad market. As broadcasters become more concerned about the possibility of Hulu cannibalizing some of their live TV audience, they may look to pull back on the amount of content that is available through the site.
Read the whole story...
Nielsen: Dramatic Rise in Time-Shifted Viewing
MediaPost Daily News | March 11, 2011
Nielsen says as a result of DVR usage, the average U.S. TV viewer watched 154 hours per month of television - an 18-minute gain over the same period a year ago. (This includes homes regardless of whether they have DVR machines.)
Read the whole story...
P&G Tops Ad Charts in UK
WARC | March 11, 2011
"The increase in TV ad investment reflects both commercial TV's continued success in attracting record viewing and the growing evidence of its unrivalled ability to create business profit."
Read the whole story...
Nexstar Broadcasting: 4Q Revs Jump 31%
MediaPost Daily News | March 11, 2011
Nexstar Broadcasting touted some big revenue gains in its fourth-quarter 2010 results due to political advertising. Core advertising had only modest hikes.
Read the whole story...
The Problem With Going TV Everywhere or Bust
NewTeeVee | March 10, 2011
At the end of the day, it's not that cable networks shouldn't pursue TV Everywhere deals and boost the fees they collect from cable companies and IPTV providers; it's that they should also have a strategy for alternative distribution deals as well.
Read the whole story...
Digital Divide Fading, Medium Now More Important Message
MediaPost Daily News | March 10, 2011
For the consumer, much of this discussion is moot, according to John Wren, president/CEO of the Omnicom Group. "Two years from now, don't expect distinctions between traditional and digital," he notes.
Read the whole story...
NDS Enables Digital TV to Companion Devices, Launches Content Market
Rapid TV News | March 10, 2011
In a flurry of activity digital pay-TV technology firm NDS has launched solutions designed to extend TV operator brands to companion devices and what it claims is the first global B2B content marketplace.
Read the whole story...
Apple TV to Offer Sports Leagues
Financial Times | March 10, 2011
Apple TV customers will be able to watch Major League Baseball and National Basketball Association games after the tech group signed deals with the sports leagues, in a sign that cable companies will face more online competition.
Read the whole story...
Operators, Content Owners At 'Strange Crossroads' For Online TV
Multichannel News | March 09, 2011
Pay-TV distributors and programmers are "at a very strange crossroads" as they adapt to changing viewer demands and try to negotiate deals for Internet-distributed video, Scripps Networks senior vice president of digital media Lisa Choi Owens said.
Read the whole story...
TV Executives Await Blockbuster Sales
Reuters | March 09, 2011
U.S. television executives are banking on a white-hot season for advertising sales, saying strong demand from automakers and telecommunications companies could drive prices up at least 10 percent.
Read the whole story...
TWC Launches Aggressive Marketing To Draw Video Customers
MediaPost Daily News | March 09, 2011
Notably with its former "Comcastic" campaign, Comcast has invested heavily in trying to lure new customers. DirecTV has spent liberally as well. Now, Time Warner Cable may be heading in that direction.
Read the whole story...
CEA Proposes 3D Eyewear Standards
Rapid TV News | March 09, 2011
It believes that creating a standard for 3D active eyewear glasses can help break down consumer barriers to purchasing 3DTVs, and increase the expansion of 3D into the home.
Read the whole story...
Cable Operators Embrace Connected Devices and Apps
Rapid TV News | March 09, 2011
New research has revealed new opportunities for cable TV operators from embracing IP video platforms and deploying connected devices and place apps on smart TVs, tablets and other devices.
Read the whole story...
TV Ads Get Personal
WARC | March 09, 2011
Companies like Cablevision, GroupM and Direct TV are all engaging in initiatives seeking to develop rigorous targeted TV advertising systems capable of attracting major brand owners.
Read the whole story...
BRICs Drive Adspend Growth
WARC | March 09, 2011
Strong growth in Brazil, Russia, India and China will spur the international advertising sector's continuing recovery over the period to 2012, according to Warc's latest figures.
Read the whole story...
Bell Announces New Media Unit after CTV Acquisition
mediacaster | March 08, 2011
Bell will combine its broadcast and digital media properties under a new business unit, called Bell Media, the company has announced, following word its acquisition of CTV network has been approved by the Canadian Radio-television and Telecommunications Commission (CRTC).
Read the whole story...
CRTC Approves BCE's Purchase of CTV Inc.
The Vancouver Sun | March 08, 2011
Regulators have approved BCE Inc.'s $1.3-billion acquisition of CTV Inc., paving the way for the largest telecommunications company in Canada to gain complete control over the country's biggest broadcaster.
Read the whole story...
Brands Must Be Made Into 'Media Properties'
Brandweek | March 08, 2011
When Unilever's Keith Weed thinks about the future of brand building, he points to an Axe-branded phone sold in Latin America.
Read the whole story...
Cablevision, Group M Launch NYC Addressable Ad Push
MediaPost Daily News | March 08, 2011
Making major headway in addressable advertising, agency Group M and Cablevision Systems Corp. said they have made an industry first - the simultaneous delivery of advertising from five different advertiser brands sharing a single 30-second commercial across nearly 3 million New York city area homes.
Read the whole story...
NCC's "I+" Extends Cable Ad Reach
MediaPost Daily News | March 08, 2011
National cable spot advertising rep NCC Media has now formalized its new local TV sales effort. Now called "I+" (Interconnected Plus), it adds millions of customers from satellite and telco operators for TV marketers.
Read the whole story...
15 Million 3D TVs in U.S. Homes by 2012
Rapid TV News | March 08, 2011
3D for the home continues to gain traction in key markets: Futuresource Consulting forecasts that nearly 15 million US homes will own a 3DTV by the end of 2012.
Read the whole story...
Comcast on Netflix: 'Customers Want New Content'
The Wall Street Journal | March 07, 2011
Comcast Cable President Neil Smit said Monday that the company is confident that it can effectively compete with streaming video service Netflix Inc. through the deployment of video-on-demand offerings.
Read the whole story...
Cable Economic Impact Up In Down Economy
Broadcasting & Cable | March 07, 2011
The cable industry contributes a quarter trillion dollars and about 1.8 million jobs to the U.S. economy. That is according to a 2010 Bortz Media and Sports Group study released by the National Cable & Telecommunications Association Monday.
Read the whole story...
Fuel TV Retools To Lure Ratings, Dollars
Broadcasting & Cable | March 07, 2011
News Corp.'s action sports network seeks young male viewers, Nielsen numbers and ad revenue.
Read the whole story...
HBO Pushes Service Cross-Platform 'Everywhere'
MediaPost Daily News | March 07, 2011
The on-demand offering works on an authentication "TV Everywhere"-type basis, where subscribers proving they pay for HBO at home can view content on their laptops from anywhere in the U.S. that has broadband.
Read the whole story...
High TV Ratings for Cricket World Cup
Rapid TV News | March 07, 2011
Coverage of the first ten matches and opening gala of the ICC Cricket World Cup have been watched by 127 million people on India's cable and satellite, equating to 64% of the total cable and satellite TV audience in the country " according to research agency TAM.
Read the whole story...
Sony to Serve 3D TV at Wimbledon
Rapid TV News | March 07, 2011
Sony will work with SuperVision Media, its theatrical distribution partners to bring the 3D tennis to 3D cinemas worldwide and will also work in partnership with host Wimbledon broadcaster the BBC for the live 3D production.
Read the whole story...
UK Viewers Muted on Product Placement
WARC | March 07, 2011
Most consumers in the UK do not believe the introduction of product placement on commercial TV will impact their enjoyment of shows, or the likelihood of purchasing brands.
Read the whole story...
TV Delivers Strong Results in Germany
WARC | March 07, 2011
Research firm GfK analysed 160 campaigns run by FMCG brands over two decades, using data from exposed and control groups of households, and reported the typical uplift in market share reached 20% if people viewed relevant spots for a brand.
Read the whole story...
TBS, Lifetime, Nick Win Multiple NAACP Image Awards
Multichannel News | March 05, 2011
TBS led cable's strong showing during the 42st Annual NAACP Image Awards ceremony held Friday night.
Read the whole story...
|