Nielsen Brings 'Live' Local Ratings Back From Grave
MediaPost Daily News | July 02, 2010
In a development that is sure to please major advertisers and agencies who buy local television advertising, Nielsen issued a surprise announcement that it will bring back its "live-only" local TV ratings, effective with the start of the 2010-11 TV season.
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Pay TV Paying Off in Down Economy
The Hollywood Reporter | July 01, 2010
"It's a cheap form of entertainment, a lot cheaper than taking your family to the movies," said Deana Myers, senior analyst at SNL Kagan. "So even when times are tough, you don't necessarily cancel that."
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Product Placement Spending to Rebound in U.S.
WARC | July 01, 2010
Advertisers in the US reduced their expenditure on product placement for the first time in three decades in 2009, but are expected to boost their outlay in this area over the next five years.
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Local TV Ad Spending Soars, Break Double Digits
MediaPost Daily News | July 01, 2010
Television station investment advisor BIA/Kelsey's latest estimates are that TV stations advertising levels will reach $18.1 billion this year, up 10.9% from 2009's $16.3 billion level.
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NFL Net To Air Canadian Football
MediaPost Daily News | July 01, 2010
Searching for content, the NFL Network has a deal to air Canadian Football League games starting July 1 - and stretching into the NFL season. Some - notably cable operators that don't want to pay affiliate fees to offer it - have charged that the NFL Network lacks compelling content outside of the eight NFL games it offers each fall.
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Out-of-Home Viewing Kicks Up ESPN/ABC World Cup Stats
Mediaweek | June 30, 2010
ESPN estimates that 132 million persons have consumed World Cup content across all ESPN platforms, or more than two out of five Americans. Of that aggregate figure, 90 percent watched the matches on TV, 27 percent used the Internet, 11 percent tuned in on the radio, 7 percent tapped into a mobile device and 2 percent read ESPN the Magazine.
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Television to Drive UK Adspend Growth
WARC | June 30, 2010
Television is set to be the main driver of growth in the UK advertising market this year, according to the latest AA/Warc Expenditure Report, with estimates that adspend levels in the country will rise by 3.3% to "14.98bn ($22.6bn; "18.5bn) in 2010.
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After Soft 2009, Branded Entertainment Should Surge Through 2014
Marketing | June 30, 2010
Worldwide, branded entertainment spending will increase for the next few years, with 9.1% CAGR from 2009 to 2014, predicted PQ Media, though the U.S. will remain the largest market with 45.2% through 2014, though China will be the fastest growing with a 19.1% CAGR.
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Free Ride Almost Over? Hulu Plus Launches Subscription Service
MediaPost Daily News | June 30, 2010
Pressed to start making real money, Hulu - the big premium TV program web site - is finally launching its subscription fee service, called Hulu Plus. But advertising still remains a key piece of its financial puzzle.
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One in Five New TV Purchases in the U.S. Will Be 3DTVs By 2013
Cartt | June 29, 2010
The excitement over 3D has found its way to the consumer electronics market, and market research firm In-Stat predicts that one in five new TVs sold in the U.S. will be 3D in the next three years.
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World Cup Knockout Round Boosts CBC Ratings
Marketing | June 29, 2010
Germany's 4-1 win over England on Sunday was the most-watched game of the weekend with an average of 2.27 million viewers. The audience was only slightly smaller than the 1-1 draw between the U.S. and England on the opening weekend of the tournament, the highest Canadian audience ever for a preliminary-round World Cup game, according to CBC.
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WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaPost Daily News | June 29, 2010
"Our global advertising businesses (including "soggy" Western Europe) returned to growth in May, the first time since November 2008," the company said emphasizing that the United Stated continues to show "remarkably strong like-for-like growth," expanding 7% in April and May and 5% year-to-date.
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UK Product Placement Rules to Change
WARC | June 29, 2010
The laws governing the use of product placement on television and radio are set to be relaxed in the UK, after the publication of proposals from Ofcom, the communications industry watchdog.
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TVB Survey Says TV Still Tops
Marketing | June 28, 2010
BBM Analytics conducted TVB"s 2010 Attitudes Survey in May, polling 1,001 people. According to the results, 59.6% of adults over 18 said television advertising was the most influential, far ahead of newspapers (13.1%), Internet (11.9%), radio (5.7%), magazines (3.8%), and out of home (0.8%).
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What It Will Take to Hang Onto Recovery
Broadcasting & Cable | June 28, 2010
It is, by all accounts, a very good time to be running a station group. After years of being stuck in neutral, automotive advertising is revving along, up as much as 60% year over year. Core business" from local mom-and-pops, retail, restaurants and the like" is also cooking again.
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South Africa Enjoys World Cup Ad Windfall
WARC | June 28, 2010
"Despite the World Cup being one of the most predictable events for media growth, we were pleased to double our ad growth forecast to 7% this year, driven by TV," said GroupM director Adam Smith.
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3-D TV Set Are Selling, But No Instant Craze
LA Times | June 26, 2010
The first sales figures on 3-D TVs and a newly released consumer survey indicate that the industry has a long way to go before the new technology catches on in a big way, if it ever does.
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