WPP Global Forecast: 3.5% Ad Hike In 2010
MediaPost Daily News | June 25, 2010
Worldwide advertising activity is improving, according to media agency company Group M. The big media agency holding group is expecting a 3.5% hike in 2010 to $451 billion in worldwide advertising revenue, up from a projected 1% growth. In 2011, Group M projects a 4.5% gain.
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Hispanic Viewers Are iTV Early Adopter Sweet Spot
MediaPost VidBlog | June 24, 2010
"Early results are encouraging for advertisers seeking game-changing ways to connect with the Hispanic audience," says CEO Jacqueline Corbelli. Brightline argues interactive TV engages Hispanic audiences more effectively than the web.
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Broadcast To Grow 6% In 2010
MediaPost Daily News | June 24, 2010
Broadcast stations are seeing rising profit margins - now up to 35% in the first quarter of 2009 - across a range of publicly traded TV groups.
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Ad Group Gives $10M For Family Fare
MediaPost Daily News | June 24, 2010
"We are starting the program with broadcast network partners, as that is a first stop for many consumers as a primary source for entertainment, but hope to expand to numerous platforms in the future," stated Marc Goldstein, chief content officer, ANA Alliance for Family Entertainment, and founder, Media Solutions.
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ESPN Says 99 Million Have Viewed World Cup on Its Platforms
The Wrap | June 23, 2010
The data, compiled by ESPN research, working with data from Knowledge Networks and Nielsen, shows that of those who have consumed content on ESPN and ABC, 97 percent have watched on TV, 27 percent have used the internet, 11 percent have listened to radio, 6 percent have used mobile and 4 percent have read ESPN: The Magazine.
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Balanced Model Best for TV Advertising in China
WARC | June 23, 2010
"Our surveys show that they trust brands that advertise on TV; won't consider those they haven't seen on the air; and believe that brands that can afford to advertise on TV must be backed by successful companies."
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C-Span Crosses 100 Million Subscriber Mark
mediabistro.com | June 22, 2010
The 100 million subscriber club is a very small group, with the National Cable & Telecommunications Association estimating that only 20 channels (21 with C-SPAN) have crossed the barrier. Not surprisingly the list features many of the major brands in cable television.
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Sony Leverages "Big Gun" Celebs for 3D Sets
MediaPost Marketing Daily | June 22, 2010
"Justin [Timberlake] and Peyton [Manning] are part of the Sony marketing asset list, so when we were looking at who we were going to use for these products, we wanted to use our biggest guns against the 3D products."
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Adspend Levels Rise in France
WARC | June 22, 2010
Adspend levels are continuing to increase in France, as brands in a range of categories heighten their investment. Television remained the dominant choice among marketers, having attracted 39.3% of traditional media budgets during this period.
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Kids Upfront Poised to Wrap, Up 3% - 5%
The Hollywood Reporter | June 21, 2010
On the heels of the fastest-moving television upfront in recent memory, the bulk of the kids business has been locked in, with estimates putting total volume for this year's bazaar at $850 million-$865 million, a gain of 3%-5% from the 2009-10 haul.
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Increased Advertiser Interest Signals Resurgence of Big TV
AdAge | June 21, 2010
Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising, but now they are running back into Big TV's arms. And they may not want to leave its embrace.
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World Cup Boots Up Ratings
Mediaweek | June 20, 2010
Even the B-flat drone of the vuvuzelas hasn"t tempered America"s enthusiasm for the 2010 FIFA World Cup, and as the tournament heads into the third round of the group stage, ratings are at a 16-year high.
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Digital Gets High Priority
Variety | June 19, 2010
In this day and age, fans of TV shows are getting savvier and demand more for their entertainment time. No longer can you just air your show.
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