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Media and Ad Outlook Brighter in Canada than U.S., PWC Report
Marketing | June 18, 2010
Revenue in Canada's entertainment and media market will increase 5% each year from 2010 until 2014, faster than the 3.8% annual rise predicted for the US market, while Canadian ad revenue should increase 3.1%, according to new research from PricewaterhouseCoopers.
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For Cable Channels, the Niche is Expanding
USA Today | June 18, 2010
Once defined by clear content niches, many cable TV networks are scrambling to broaden their audiences by reaching beyond their original mission. Some are shedding entire identities, others are overhauling formats, and many are sprinkling traditional lineups with reality, food, dramas and comedies.
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Shaw Launches Online Video Portal
nextMEDIA | June 17, 2010
Western Canadian cable giant Shaw Communications has launched a new online video portal, Shaw Video on Demand, to enable subscribers to view content on their TV sets or computers at home or away via a broadband video player.
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NBC Combines Marketing, Promo and PR Departments
PRNewser | June 17, 2010
"We work so closely together, but as the industry changes and the media landscape evolves, we just found ourselves working more closely, and it makes sense to have us more cohesive."
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Media Consumption Significant Prior To Shopping
MediaPost Daily News | June 17, 2010
New data about consumer activities in and around media consumption was released by the Council for Research Excellence. The Nielsen Company's funded effort, independently produced with industry media research executives, found that nearly half are watching TV minutes before shopping.
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TV Stations Without HD Spots Miss Opportunity
MediaDailyNews | June 16, 2010
Advertising in high definition may impact consumers more than a traditional feed, but research shows a majority of local stations still are not accepting ads in the more pristine format.
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ESPN Pushes 3-Screen Approach, But TV Still King
MediaPost Daily News | June 16, 2010
Television remains the big gun for ESPN. "Television is the Mac truck of media usage," he says. Eighty percent of the sports network viewership comes from TV. New second and third screens, online, iPad, mobile, are not cannibalizing traditional media.
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Interpublic Ups Global Ad Outlook, Nearly Doubles Previous Growth Rate
MediaPost Daily News | June 16, 2010
Interpublic's Magna Global unit issued a revised outlook for the global ad economy, calling for an increase of 4.2% in 2010, nearly double the 2.4% rate of growth the agency estimated in its last published estimate at the end of 2009.
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French Consumers Boost Spending on VOD
WARC | June 16, 2010
Consumers in France are increasing their expenditure on video-on-demand content, which is expected to generate "150m ($183m; "124m) in revenues this year.
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Social Media Will Drive Traditional Viewership
Cartt | June 15, 2010
Smart social media strategies will drive people to your TV channel or show, noted ComScore VP Bryan Segal at the Banff World Television Festival.
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TiVo Can't Do Much in Canada
Cartt | June 15, 2010
Don"t look for a run on TiVo digital video recorders in Canada any time soon. Thanks to differences in cable systems here as compared to the United States, and the inability to come to an agreement with Canadian distributors on a licensing deal, a big move north is not on.
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TiVo Shares Soar on Buyout Rumour
Zachs Investment Research | June 15, 2010
TiVO Inc. shares leaped 5.11% and closed at $8.02, following rumours of a buyout by DirecTV, according to the Street Insider. However, no concrete information was available from either of the companies.
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Cable Upfront Could Be Up 25%-30% in 2010
The Wrap | June 15, 2010
The cable upfront ad marketplace has proven to be as strong as broadcast's. By the time it's done, cable could pull in 25 percent to 30 percent more dollars than last year, and reach a cumulative total of $8.3 billion to $8.7 billion.
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World Cup Draws Record Audiences for CBC
Marketing | June 15, 2010
The CBC is reporting record audiences for the opening weekend of the 2010 World Cup soccer tournament in South Africa. Saturday's England/USA match drew 2.275 million viewers, the highest average audience for a preliminary round World Cup match broadcast in Canadian history.
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SNL Kagan Forecasts Ad Recovery
MediaPost Daily News | June 15, 2010
After crushing double-digit percentage declines in advertising a year ago, TV stations' ad growth will rocket up double-digit increases this year. Radio stations will also point upwards, but less than half the rate of TV.
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Advertising Spending Will Grow, Report Says, But Not Until 2011
The New York Times | June 15, 2010
The tough economy took its toll on entertainment and media in this country, as total spending on them fell last year by 7.1 percent from 2008. There should be growth this year, albeit a tiny 1.1 percent; there will be larger gains, in mid-single-digit percentages, from 2012 to 2014.
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Brands Start to Experiment With 3D Ads
WARC | June 14, 2010
"I think that advertisers are always looking for ways to stand out and to build their brands and if they can figure out that these 3-D ads enhance a brand or sell a product they will do it."
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Nielsen: Americans Watch More TV
MediaPost Daily News | June 14, 2010
A new periodic Nielsen three-screen report shows the penetration of devices equipped for video viewing has risen notably over the past year, giving programmers more real estate to generate consumer hunger. Plus, with the traditional "big screen" at home, people continue to spend more time watching.
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