Snoop Dogg, Beckham World Cup Spots Fuel Ad Market Recovery
Bloomberg | June 11, 2010
The World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. pay top prices for air time during the most-watched sporting event.
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Local TV Revs Soar 20%
MediaPost Daily News | June 11, 2010
The Television Bureau of Advertising, which reported the results based on data obtained from Kantar Media, said that virtually every local TV advertising category witnessed improved results - as did individual top marketers.
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Google TV Matters More Than You Think
Barron's | June 10, 2010
Forrester analyst James McQuivey asserts that Google TV has a chance to succeed at redefining the consumer television experience in a way in which Apple TV, Roku, Vudu, Boxee and various other combatants have not been able to do.
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Marketers Face Zooming Costs as ESPN Launches 3D Channel
The Wall Street Journal | June 10, 2010
Walt Disney Co.'s ESPN network has convinced three major advertisers to produce expensive 3-D commercials for its new sports channel debuting Friday with the 2010 World Cup broadcast. Procter & Gamble Co., Sony Corp. and Disney's Pixar will all experiment with spots on the new 3-D sports channel.
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Agency Clients Focused on TV
Center For Media Research/STRATA | June 10, 2010
According to a new STRATA quarterly survey of advertising firms, which shows that while more dollars are moving to digital advertising, TV remained the top advertising choice in the first quarter of 2010, with 41.8% of ad agencies saying their corporate clients are more focused on TV than any other medium.
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TV Everywhere to Reach 50 Million Homes
MediaPost Daily News | June 10, 2010
More than half of all pay-TV homes could have access to a TV Everywhere-type option come next summer, according to a top Time Warner executive. CFO John Martin said Wednesday he "wouldn't be surprised" if the number hit 50 million over the next 12 months.
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Sony Hypes Upcoming 3D Products
The Hollywood Reporter | June 09, 2010
"Sony is blazing the trail on every path of the 3D universe, and no other company can make that claim," said Howard Stringer, chairman and CEO of Sony Corp. "We were demonstrating the pervasive approach of our attack on 3D."
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Strong Ad Marketplace Carries Over Into Cable
The Wrap | June 09, 2010
The strong advertising upfront marketplace is carrying over from broadcast to cable, with Turner networks TBS and TNT both closing primetime deals at price increases averaging 9 percent.
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Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaPost Daily News | June 09, 2010
"In an era where media platforms are becoming increasingly fragmented, television remains the single most efficient means of driving brand awareness among mass audiences, even as TV itself becomes more fragmented."
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Broadcast Upfront Ends, Estimated 17% Added To Prime-Time Coffers
MediaPost Daily News | June 09, 2010
Media industry executives estimate that 17% more money was added to the prime-time upfront versus a year ago, landing around $7.3 billion for five networks - up from $6.2 billion a year ago.
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Shaw Adds Direct Satellite TV World Cup Coverage in 3D-HD
Mediacaster | June 08, 2010
Shaw Direct satellite TV will carry CBC's coverage of the 2010 FIFA World Cup South Africa tournament bronze- and gold-medal games in 3D-HD at no charge.
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Free 3D from Cogeco Cable for World Cup Viewers
Mediacaster | June 08, 2010
Cogeco Cable is on board the FIFA World Cup bandwagon, with word today that it will offer, free of charge, to its Digital TV customers in Quebec and Ontario, the two final matches of the 2010 FIFA World Cup South Africa in 3D.
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Hulu Plans to Charge, Expand to Devices
Reuters | June 08, 2010
Free video website Hulu plans to soon begin charging customers and is looking to expand its content to consumer devices like the Xbox and iPad, according to two sources, as the site's media owners experiment with platforms beyond an ad-supported TV model.
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Better Metrics Could Boost TV in Middle East
WARC | June 08, 2010
Television advertising revenues could rise dramatically in the Middle East in the next five years if more accurate audience data is made available to brand owners, a new study has argued.
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NBA, NHL Register Hit Goal: Solid Numbers
MediaPost Daily News | June 08, 2010
Good news if you are a TV network with a major sports property this June: Your ratings are up.
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Long Quest for Addressable Ads Moves Forward
AdAge | June 07, 2010
Invidi Technologies Corp. said it has been awarded a number of patents that give it the ability to license to others technology that delivers specific ads to particular households or viewers, as well as ascertains the response of the viewers who see them.
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Fox Sells 80% of Super Bowl
AdAge | June 07, 2010
Fox has sold as much as 80% of its ad inventory for the Super Bowl, according to a person familiar with the situation, a signal that advertisers are moving earlier than ever to secure good positions in TV programming that still has the power to secure a broad audience.
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Price, Glasses Remain Barrier To Mass 3D
MediaPost Marketing Daily | June 07, 2010
The addition of 3D content is a bit of a chicken-and-egg battle. While many movie studios are beginning to release 3D DVDs and some networks and carriers are offering 3D television content, such availability may not take off until TV market saturation has reached a tipping point.
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Chinese Ad Market Continues Upward Trajectory
WARC | June 07, 2010
Magna Global, part of Interpublic Group, stated that TV will remain the "dominant" medium in the short term at least, posting a compound annual growth rate of 14.5% from 2010 to 2015.
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Industry Researchers Claim Breakthrough For 'Prototyping' Unrated TV Networks
MediaPost Daily News | June 07, 2010
A group of top media researchers believes it has come up with a pragmatic way to benchmark the audience delivery of TV networks that are not yet rated by Nielsen using actual tuning data from digital TV set-top devices.
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CW's Holy Grail: Monetized Steaming TV
The Wrap | June 6, 2010
CW deals in this year's upfront included the sale of commercials not only for their shows on TV, but also for spots within those same shows when they'll be streamed each week online, exclusively on CWTV.com, 72 hours after broadcast.
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