Headlines Archive - Week of June 27, 2009

• Want People to Look at Your Ad? Run it On TV, Not Online
  nextMEDIA | Jul 02, 2009
  Online ads are often targeted, but that doesn’t mean that people necessarily pay attention. - Read the whole story

• Homosexual Population a Rich, Tech-Savvy Gold Mine for Marketers: Study
  Media In Canada | Jul 02, 2009
  The gay and lesbian community is a "gold mine" for marketers, according to a Mindshare study conducted by the agency's New York-based business and planning unit. - Read the whole story

• MediaVest, TiVo, TRA Marry Buying Habits With TV Ads
  MediaPost Publications | Jul 02, 2009
  A new research report designed to assess viewer engagement as it relates to various media platforms suggests that television presents a more effective commercial environment than the Internet or mobile devices. - Read the whole story 

• TV's a More Effective Ad Medium Than Web
  Adweek | Jul 02, 2009
  A new research report designed to assess viewer engagement as it relates to various media platforms suggests that television presents a more effective commercial environment than the Internet or mobile devices. - Read the whole story

• Amid the Slump, Signs of Stability
  Toronto Star | Jul 02, 2009
  U.S. car and truck sales showed signs of stabilizing in June after a year of sharp declines. - Read the whole story

• Role Reversal: Mr. Mom Goes Shopping
  Adweek | Jul 01, 2009
  The past two decades has seen a role reversal of sorts taking place: the traditional roles of men and women are being redefined to better reflect today's social norms. - Read the whole story

• Google to Take Ad Know-How to TV, Mobile Phones: CEO
  CNBC | Jul 01, 2009
  Google will stick to its core business and continue developing technologies to monetize search, CEO Eric Schmidt told CNBC on Wednesday. - Read the whole story

• LCD and Plasma TV Sales Brighten Retail Picture
  Los Angeles Times | Jun 29, 2009
  Slashed prices, the digital transition and a budget-prompted tendency to spend more time at home motivate consumers to upgrade their televisions. - Read the whole story

• New Visa Sponsors Ad-Free Streaming on NBC.com
  MediaPost Publications | Jun 29, 2009
  Still looking for a lucrative model to monetize online video, NBC has a deal where Visa is sponsoring ad-free streaming on NBC.com. - Read the whole story

• New College Ads Use Humor to Find Students
  MediaPost Publications | Jun 29, 2009
  How many times can one waitress sing "Happy Birthday" or one big-box employee fend off "Does this come in pink?" questions? A new ad campaign from Westwood College, a Denver, Colo.-based career college with 14 campuses, aims to find out. - Read the whole story

• Airline Has Nothing to Hide. Really.
  New York Times | Jun 29, 2009
  The instructions in Air New Zealand"s new in-flight safety video are given by employees who are nude except for body paint and strategically placed seat belts. - Read the whole story

• King of Pop's Death Spurs Old-School TV Watching
  MediaPost Publications | Jun 29, 2009
  The reality show that was Michael Jackson's death continued to occupy the airwaves heading into the weekend. - Read the whole story

• Visa Sponsors Ad-Free Streaming on NBC.com
  Adweek | Jun 29, 2009
  Still looking for a lucrative model to monetize online video, NBC has a deal where Visa is sponsoring ad-free streaming on NBC.com. - Read the whole story

• Ads Most Ignored vs. Ads Most Heeded
  Adweek | Jun 29, 2009
  As the weight of ad expenditures swings to the Internet from older media, marketers will be trying to target their audiences more finely than ever. - Read the whole story