Nielsen: DVR Playback Doubles, More Ads Watched
MediaPost Daily News | August 06, 2010
Nielsen says viewers watch between 40% and 50% of commercials during DVR playback. These numbers have climbed from previous estimates, where viewers were watching anywhere between 30% to 40%.
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Rainbow Shines: TV Nets Spike 18%
MediaPost Daily News | August 06, 2010
Cablevision's Rainbow unit, which posted a gain in ad revenue during the economic doldrums last summer, saw accelerated 18% growth at its AMC, We and IFC networks in the April-July quarter. That came after the 2% increase a year ago in the period.
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Sezmi Offers Cab-Sat Alternative for $5
TVNewsCheck | August 05, 2010
Sezmi, the personalized television service that combines live TV, on-demand movies, Internet video and DVR capabilities, today announced its Sezmi Select service package is immediately available in 36 markets across the United States for $4.99 per month.
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Dish to Add Video-Slinging for iPad, Other Devices
Broadcasting & Cable | August 05, 2010
Dish Network is getting gadget-happy, with plans this fall to let subscribers with the new ViP 922 DVR or a SlingBox watch live TV and DVR recordings from iPads, iPhones, BlackBerrys and Android-based devices for no additional charge.
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Viacom Sees Ad Upswing
Adweek | August 05, 2010
Adjusted operating profit rose 14 percent at the networks division, while the film arm swung from a slight loss to a $69 million profit. The former benefited as U.S. advertising revenue increased 4 percent amid a strong scatter market and MTV's second consecutive year-over-year ratings growth.
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Sinclair Enjoys 19% Broadcast Rev Hike
MediaPost Daily News | August 05, 2010
Sinclair Broadcasting said total revenues jumped 17.2% during the second quarter of 2010, attributing the double-digit increase to broadcast revenue, which increased 19.3% from $133 million to $158.7 million over the same period.
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Time Warner Income Rises 7%, Cable Outperforms Analysts
MediaPost Daily News | August 05, 2010
Advertising revenue was up 11% overall to $1.5 billion. TV networks witnessed a 14% gain to $1.0 billion, with publishing businesses 4% higher to $503 million.
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Nexstar Net Revenue Jumps 20% in 2Q
TVNewsCheck | August 04, 2010
With TV usage at record levels, Nexstar is benefiting from renewed growth in national advertising as brand managers acknowledge that television remains the most effective medium for reaching and influencing consumers.
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Verizon Could Take TV Wireless With New Tablet
NewTeeVee | August 04, 2010
Verizon could shake up the business model for wireless video with the launch of a new tablet it is reportedly developing with Motorola. According to a report in the Financial Times, the companies are building a tablet to compete against Apple"s iPad, but the new product could also help Verizon by giving it a way to offer new wireless video services.
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Discovery Revs Up 11%
MediaPost Daily News | August 04, 2010
Advertising results continue to be healthy, rising 19% during the second quarter to $435 million. Revenues from distribution fees climbed more slowly, up 6% to $449 million during the period.
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Marketing Budgets Set to Rise in the UK
WARC | August 04, 2010
More than 75% of marketers in the UK plan to either maintain or increase their expenditure levels during the second half of this year.
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P&G Profit Hit by $1 Billion Ad Spend Increase
Marketing | August 03, 2010
Already the world's biggest advertiser, P&G pumped up ad spending by more than $1 billion in the past year, to $8.6 billion, which company officials said was its highest total yet.
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Fox Codes Uses Ads to Pitch Shows
MediaPost Daily News | August 03, 2010
New scanning technology will be attached to specific Fox advertising materials for consumers to use to access more content of Fox shows. Known as Fox Codes, the effort comes from a technology called "quick response codes" - more of an update on barcodes, a square-ish looking computer graphic.
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CBS-Comcast Sign 10-Year TV Affiliate Deal
MediaPost Daily News | August 03, 2010
CBS Corp. has completed a major goal in its quest for big retransmission revenues: a 10-year deal with Comcast Corp. for CBS Television Stations.
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Why Is It News That Marketers Can't Afford To Ignore Boomers?
MediaPost Engage:Boomers | August 02, 2010
Everyone likes being recognized, especially if they've been feeling ignored. Marketers who want to follow Nielsen's advice should consider telling Boomers, who more than other generations seek recognition for their ability to change the world, "You've made us understand why we were wrong. We can't afford to ignore you. So let's start talking."
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CBS in Talks to Bring TV Show to Hulu
Reuters | August 02, 2010
"Our goal is to get paid for our content in as many different ways as we can without hurting the mother ship. The key here is flexibility."
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Belo Sees 13% Rise In Local Revs
MediaPost Daily News | August 02, 2010
As with other TV station groups, Belo's resurgence came in the automotive category - a 51% gain over the second quarter of 2009, which helped lift overall advertising results
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Meredith Registers TV Rise
MediaPost Daily News | August 02, 2010
The local media group (the new designation for Meredith's broadcast TV properties) enjoyed a big boost, with total revenues increasing 23% from $62.6 million to $77 million. The division swung from a loss last year to operating profit of $21 million this year.
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Turner Broadcasting to Open in Dubai to Boost Arabic Content on TV
The National | July 31, 2010
Turner Broadcasting System, which operates TV channels such as CNN and the Cartoon Network, is opening an office in Dubai and may launch a local production centre as it looks to boost the amount of Arabic-language content it creates.
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