Ad Industry Seeks Image Makeover
TVNewsCheck | July 23, 2010
Industry leaders are teaming up with the nation's oldest journalism school to launch the Institute for Advertising Ethics. Among the research center's goals is to improve the public image of a business that spent $125 billion last year but isn't exactly known for its bedrock principles and unwavering scruples.
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TV Editorials Making a Comeback
New York Daily News | July 23, 2010
"Initially, the platform is to discuss meaningful topics people are talking about and issues they want to weigh in on. It's a way for management to connect with viewers."
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Cable May Ride 3D Wave
MediaPost Daily News | July 23, 2010
Too much hype over 3D TV? Some cable operators are sensing this, while other, bigger cable companies are going ahead with new technology plans.
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TV Adspend Set to Rise in Germany
WARC | July 23, 2010
Estimates from the VPRT, the trade body for the country's commercial broadcasters, suggested that TV adspend should climb by 4% in 2010 to 3.52bn Euros ($4.5bn; 3.0bn Euros) in all.
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Lin TV Revs Up 21%
MediaPost Daily News | July 23, 2010
"Our results demonstrate continued, sustained improvement over 2009. Television advertising has experienced a strong recovery and our digital business, which now constitutes 15% of our total revenues, continues to grow and differentiate us as a local multimedia company."
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CEA Ups 3DTV Forecast To 2.1 Million Units For 2010
Multichannel News | July 22, 2010
The Consumer Electronics Association now expects 2.1 million 3DTV sets to ship in the U.S. in 2010 - double its forecast from earlier this year, with revenue in the segment expected to exceed $2.7 billion.
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How VJs are Changing TV News
NewsLab | July 22, 2010
As television newsrooms expect more of their journalists to work solo, the trend is affecting both the process of newsgathering and the product that goes on the air.
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Limited Content, Primitive Conversion, Encoding and Set-Top Issues, 3DTV Adoption Will be Slow
Cartt | July 22, 2010
Despite the helpful global boost supplied by the World Cup, 3DTV will need a lot more quality content to drive consumer interest in the technology, according to a panel of 3DTV experts.
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Simultaneous Media Use Rises in the UK
WARC | July 22, 2010
Each day, the average participant watched television for 3.7 hours, listened to the radio for 2.1 hours and surfed the web for 1.8 hours...approximately a fifth of adults stream television content via the web per week.
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TV Audiences are Getting Older - and the Networks Don't Care
The Wrap | July 21, 2010
"We won't walk away from a great show if it's going to skew older, but it has to attract a lot of viewers, too. It always comes down to ratings, not age. Median age is a factor, but in the pecking order, it's down at the bottom of the list."
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Lack of Standardized Video Format Hurting North American TV Everywhere Rollout
Cartt | July 21, 2010
Although early consumer demand for TV Everywhere services seems promising, the lack of technical standards and the difficulties of encoding programs for multiple video platforms may trip up the multi-screen video drive.
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Cadreon, Visible World in Ad Targeting Pact
Adweek | July 21, 2010
In a deal that has the potential to sharply alter the model for the way TV ads are bought and sold, Interpublic Group's Cadreon is bringing its demand-side internet ad platform approach to cable via an agreement with tech company Visible World.
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Behind the Brighter Outlook for Media
Media Life | July 21, 2010
Canada managed to weather the downturn better than most developed markets and is recovering well, thanks to consumer spending driven by low interest rates and strong job creation...14 percent growth in Canadian ad spend between 2009 and 2012 is forecast.
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Will Internet TV Be a Victim of Bandwidth Caps?
NewTeeVee | July 20, 2010
Bandwidth caps might not affect many users now, but with services like Netflix streaming and Hulu Plus just gaining momentum, research firm iSuppli warns that carrier plans to set limits on the amount of bandwidth consumers use could pose a threat to the emerging internet TV segment.
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Omnicom Profits Up More Than 4%
Marketing | July 20, 2010
The improved performance was attributed to new-business wins from the likes of General Motors (Chevrolet), Humana and Kraft, as well as easier comparisons to 2009, when the economy battered Madison Avenue.
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Zenith Ups Global Ad Forecast
MediaPost Daily News | July 20, 2010
ZenithOptimedia has raised its worldwide advertising growth estimate again - this time to a 3.5% hike in 2010 over the year before.
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Nielsen Makes the Case for Targeting Boomers
Marketing | July 20, 2010
According to Nielsen, baby boomers in 2010 account for approximately 38.5% of all dollars spent on consumer package-goods such as diapers, toothpaste and laundry detergent. They account for 40% of customers paying for wireless services and 41% of customers paying for Apple personal computers.
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Ad Market to Avoid "Double Dip" Recession
WARC | July 20, 2010
Television will take 40.8% of advertising returns by 2012, compared with 39.2% in 2009, mostly because of its impressive reach in Latin America, the Middle East and Asia.
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Verizon Bulks Up HD Non-Fiction Fare
Broadcasting & Cable | July 19, 2010
"We consistently look for ways to enhance the FiOS TV channel lineup, and adding Nat Geo Wild HD and Investigation Discovery HD helps provide our customers with the high-def programming they've been requesting."
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Where to Find a Summer Hit on U.S. TV? Canada
Advertising Age | July 19, 2010
The formula is one that's becoming well established. In 2008, for example, CBS announced its intention to run "Flashpoint," a police drama produced first by Canada's CTV, then brought to CBS for consideration. Broadcast networks can avoid the costs of producing a pilot and likely pay less per episode than they might with shows that don't have Canadian backing.
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Canadian Adspend Up 5.4% in 2010: ZenithOptimedia
Marketing | July 19, 2010
"Advertisers are spending again, now that consumers are opening their wallets," states the Canadian summary. "Automotive is back; retail, finance, telecom, food, are all ratchetting up the demand."
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3D Takes the Mound
Broadcasting & Cable | July 19, 2010
"Everybody was very surprised at how really cool baseball looked in 3D," adds Jerry Steinberg, senior VP of field operations for Fox Sports. "It was amazing."
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Gannett TV Revs Rocket 20%, Print Falls
MediaPost Daily News | July 19, 2010
Virtually erasing its 21% decline in TV revenues in the second quarter of 2009, Gannett Co.'s TV operations rocketed up 20% to $177.5 million for the same period this year.
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"Contextual" Ads Connect Viewers, Program Content
Variety | July 17, 2010
"People have been saying that TV was going to go to the web. I think what's really happening is that (attributes of) the web are coming to TV...TV is the most powerful medium in the world. What you have now is people demonstrating that they can make it even better for marketers, with much more scale and much more impact."
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