Disney, TWC Make Carriage Fight Public
Los Angeles Times | July 16, 2010
When it comes to negotiating new carriage agreements between cable companies and local TV stations and sister cable channels, the trend increasingly is to negotiate in public and invite the consumer to pull up a seat at the bargaining table.
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NBC Universal Sees Q2 Earnings Leap 13%
The Hollywood Reporter | July 16, 2010
Cable networks once again were the key growth driver with revenue up 7% and profit up 10% driven by the entertainment channels - USA, Bravo, Oxygen and CNBC (profit up 9%).
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Canwest Reports Profitable Q3
Marketing | July 16, 2010
Shaw Communications Inc. will acquire Canwest Global's TV assets once the deal receives regulatory approval. Those TV operations, which include the CW Media specialty cable channels, generated $287 million in revenue in the three months ended May 31.
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Walmart, P&G Team Up for Family Friendly TV
Marketing | July 16, 2010
"By providing this block of time, Walmart and P&G are striving to reconnect families across the country that are bombarded by busy schedules and the lack of programming that's appealing to everyone. Tune in and see what the buzz is about."
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Adspend Levels Rise in Germany
WARC | July 16, 2010
Nielsen, the research firm, estimated that advertising expenditure in the country climbed by 9.4%, to "11.5bn ($14.6bn; "9.6bn), in H1 2010, including an uptick of 8.5% in Q1 and 10.3% in Q2. Overall, television revenues surged by 15% to "4.9bn.
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Television and Word of Mouth Key in China
WARC | July 16, 2010
Overall, television commercials and word of mouth were described as being the "key influencers on consumers' decision-making" for product categories such as telecoms.
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Study: Users Willing To Pay For TV Everywhere
MediaPost Daily News | July 15, 2010
Good news for those TV Everywhere cable proponents: Not only do consumers seem to like the idea, they may even pay extra for it.
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Astral Says TV Ad Revenue Up 70%
Marketing | July 15, 2010
The number of subscribers to Astral's pay-TV services grew by 4% to more than 1.8 million and revenue grew by 9% to $144.9 million, as advertising revenues on the TV side increased "an outstanding 70%."
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BBC Rolling Out U.S. News Site
Reuters | July 15, 2010
British state broadcaster BBC said it is launching its first U.S. focused news site which will see it go into more direct competition with local broadcasters and newspapers.
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Television Drives French Ad Recovery
WARC | July 15, 2010
According to estimates from Kantar, the research firm, TV adspend in the country climbed 18.6% year-on-year in the first half of 2010, to "3.5bn ($4.5bn; "2.9bn).
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Interpublic Ups U.S. Ad Expansion
MediaPost Daily News | July 15, 2010
Major awareness generating media, especially TV, will benefit the most from the turnaround, and the $54.6 billion U.S. TV advertising marketplace, "will grow slightly faster than our prior expectations, largely led by national cable, whose share of television advertising revenues is in turn caused by a generally rising share of audiences."
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Major Advertisers Still Keen on TV in India
WARC | July 15, 2010
Major advertisers like Hindustan Unilever and Coca-Cola continue to invest heavily in TV in India, as they seek to leverage the medium's unparalleled reach to connect with consumers.
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Corus Credits Strong Ad Sales for Revenue Growth
Marketing | July 14, 2010
Corus said revenue in the third quarter increased to $218.4 million, with its specialty TV channels rising by 14% to $147 million. The company benefited from improvements in ad sales, helped by an improving general economy and a recovery in the auto sector, a major corporate advertiser.
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TV is Not Dead, Just on a Summer Pause
Globe & Mail | July 13, 2010
Reports of the death of TV appear often and are always exaggerated. It"s the summer, it"s only the networks that suffer significantly. Television isn"t dead. Even network TV isn"t on its deathbed " it"s merely on "pause."
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Unilever, Time Warner Ink $300M Ad Deal
New York Post | July 13, 2010
The Time Warner deal is worth an estimated $300 million, based on Unilever's past spending. Kantar Media, which tracks ad expenditures, estimates that Unilever spent $119 million with the media giant in 2009.
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Smaller Cable TV Packages Would be Good for Consumers
Los Angeles Times | July 13, 2010
"It would be a good thing if we could all figure out a way to have one or more smaller packages that would be attractive to people who can't afford bigger ones, especially if we could do it in a way that the entertainment companies are still able to finance the product."
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Marketing Lessons After the Hype
MediaPost Marketing Daily | July 13, 2010
Fans from various nationalities gathering for World Cup viewing parties serve as yet another reminder that the planet is indeed shrinking. As the demographics of North America would certainly support, multicultural influences are becoming harder and harder for marketers to ignore.
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World Cup Final Draws Record U.S. Viewers
Media Life | July 13, 2010
Here's the biggest indicator yet that this summer's soccer boom may have staying power: Sunday's World Cup final, which came two weeks after the United States team was eliminated from the tournament, became the most-watched soccer broadcast in U.S. history.
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Ad Spend Up 12.5% in First Quarter
Adweek | July 12, 2010
Ad spending surges in Asia and Latin America helped fuel a 12.5 percent worldwide rebound in the first quarter, according to Nielsen's latest Global AdView Pulse report.
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Defiantly, Panasonic Pushes a Big Catalogue
The New York Times | July 12, 2010
Brisk sales had prompted Panasonic to raise its internal target for 3-D TV sales to a million units, up from 700,000, in the first year. A 50-inch 3-D plasma TV bundled with a Blu-ray player and glasses costs $2,900.
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Big Questions Remain for Mobile DTV
Broadcasting & Cable | July 12, 2010
These include whether the technology should broadly launch as a free, adsupported service or as a subscription offering, and whether stations have the right to simulcast their normal network programming through mobile DTV.
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Major Advertisers Boost Spending in China
WARC | July 12, 2010
Most foreign companies are still placing television at the heart of their campaigns as this medium delivers the greatest penetration.
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