TVB ePort Passes $1 Billion Mark
MediaPost Daily News | July 09, 2010
"We are well on our way to our ultimate goal: making local broadcast television the medium that is easiest to buy and steward," stated Steve Lanzano, president of the TVB. "And ePort's momentum continues to build."
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Cable Companies, Networks Mull Smaller TV Bundles
Reuters | July 08, 2010
Cable operators and entertainment companies are talking about selling cheaper cable TV packages with fewer channels to attract and keep customers trying to save money in a weak economy.
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Ad Industry Optimism Reaches Highest Point Yet: Improves For All Media
MediaPost Daily News | July 08, 2010
"Advertiser optimism leads ad spending. Based on that, I think that advertisers are feeling better about the economy, or at least, more comfortable about the reality of economic uncertainty, which in either case will positively affect ad spending."
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Simultaneous Viewing and Surfing Commonplace, Study
Mediaweek | July 07, 2010
Per Nielsen, close to 25 percent of sports viewers log onto the web at the same time in a given week. Comparably, just 14 percent of drama viewers do so, and only 7 percent of comedy viewers claim to go online while watching TV.
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Facebook, Twitter Battle For Billions In TV Ads
MediaPost Daily News | July 07, 2010
"One of the main commercial goals is to be the real-time conversation service that runs alongside major live viewing events, such as the Super Bowl or the Oscars. Such conversations are already increasingly integrated on broadcasters' Web sites, via Facebook and Twitter social plug-ins."
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Future of 3D TV Remains Hazy
Chicago Tribune | July 06, 2010
Surveys show few are familiar with the technology, but analysts foresee it catching on " eventually.
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CBS, MediaMind Partner on Video Extender Ad Tool
Mediaweek | July 06, 2010
CBS has partnered with the rich media firm MediaMind (formerly Eyeblaster) to create a new ad treatment called the Video Extender, which allows users to view video ads in as large a screen as they'd like.
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Relativity + Netflix Stream Pact Pushes Pay TV
The Wrap | July 05, 2010
In a deal that may change the landscape of pay television deals, Relativity Media and Netflix are gearing up to announce an alliance in which the online streaming service will exclusively release Relativity movies in what would otherwise be the pay TV window.
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Product Placement Grows in Music Videos
The New York Times | July 05, 2010
According to a report released last week by PQ Media, a research firm, the money spent on product placement in recorded music grew 8 percent in 2009 compared with the year before, while overall paid product placement declined 2.8 percent, to $3.6 billion.
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Adspend Set to Rise in Most Major Markets
WARC | July 05, 2010
Most of the biggest advertising markets in the world will return to growth this year, with TV and the web set to be the main beneficiaries of this trend.
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World Cup Marketers Steal Back Buzz From Competitive Ambushers
Marketing | July 05, 2010
While web videos can be highly effective ambush marketing tools before major events, like the World Cup, new research from Nielsen shows that it's a lot less effective than an official sponsorship once the games start.
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BBC Worldwide Profits Leap 37%
The Hollywood Reporter | July 05, 2010
BBC Worldwide posted record profits up 37% at "145 million ($220 million) in 2009, driven by the global success of such brands as "Doctor Who," "Top Gear," and "Planet Earth," chief executive John Smith said.
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Consumer, Advertisers Boost Spending in APAC
WARC | July 05, 2010
Television was the main driver of growth as advertising sales leapt by 16%, a figure that stood at 14% for newspapers and 4% for magazines.
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